Unlock the CodeQuick Response (QR) Codes The Future of Marketing

Tom Smith

Shawn Yu

Jennifer Walker

Quick Response (QR) Codes The Future of Marketing Unlock the Code

What are QR Codes, how can you use them?

Potential Benefits: How do QR codes impact consumers and businesses and who will receive the greatest benefit?

Limitations & Implications: SWOT Analysis.

Examples: Are QR codes a marketing “fad” or are they here to stay in the United States?

What are QR Codes?

Making print media interactive

• Mobile web access grew 36% in 2009 among US broadband Internet users.

• 6 out of 10 people worldwide have access to mobile broadband Internet.

• By 2013:– 160 mil smart phone users.– 5.8 billion mobile subscribers.

Smartphone Facts

How the technology works

QR Code Features

Kanji and Kana Capable

Dirt and Damage Resistant

Readable 360 degrees

Small Printout Size

• No worldwide standard.• Requires customer interaction. • Customers need a smartphone with a camera and reader

application.• Low awareness in the US.• Geographic & Demographic limitations.• Viewed as clumsy or gimmicky

• No worldwide standard.• Requires customer interaction. • Customers need a smartphone with a camera and reader

application.• Low awareness in the US.• Geographic & Demographic limitations.• Viewed as clumsy or gimmicky

Limitations and Implementation Considerations

• Little barrier to entry• Inexpensive to produce• Content the code links to should be useful

Limitations and Implementation Considerations

Consumers can download the “Menu of The Day” by scanning the QR code!

The first restaurant used QR code in Europe – Primario restaurant in Barcelona, Spain

Case Study – Primario Restaurant

Case Study – Primario Restaurant

Business:

No significant business

growth for 2 years.

Less connection to

social network platform.

Spend €8,000 on

advertisement.

Consumers: A normal restaurant.

Before QR Code used

Business: Website visits increased 35% Advertising efficiency improved 50% Sales gained 15%

Consumers:

Efficiency

Access to nutrition & allergens information

QR code coupon

Review/Feedback Immediately

Potential Business Opportunity:

Customer loyalty trace Marketing/advertising tool QR code reader & scanner demand

Case Study – Primario RestaurantAfter QR Code used

Pros –

70% (plus) of cell phones have cameras.

59 million people own smart phones in Spain.

QR code reader software is available for easy

download.

QR Code is supported in the Social Network platform.

QR Code is cheap to create.

Fast way to provide complex information.

Case Study – Primario RestaurantPros and Cons of QR Code Using

Cons –

No Standardization: QuickMark, Data Matrix, mCode,

EZCode, Microsoft Tag, Aztec, UpCode, ShotCode and Trillcode.

Most consumers are unaware of the QR code concept.

QR codes can not be edited, they must be replaced.

Scanner/ Reader required.

Wireless connection required.

Social Media

“Favorite Places” on Google

Print Advertising

Consumer Merchandise

In-store Merchandise

Business Communication

Ticket Sales & Use

Tradeshows

Future Trends

• Preinstalled readers.

• Social Media Promotion.

• 4G technology advances.

• Augmented Reality.

• Inventory management.

Quick Response (QR) Codes The Future of Marketing Unlock the Code