qr codes: "it's hip to be square" by bob bentz of ats mobile
DESCRIPTION
This presentation on QR Codes by Bob Bentz, president of ATS Mobile, is a complete guide to using a QR Code to help increase sales. "It's Hip to be Square" explores QR Codes in depth to reveal the advantages of Custom QR Codes through extensive examples. Bentz discusses usage statistics regarding QR Codes. He also sites several examples of how using a colorful Custom QR Code helps to increase scan rates. Several examples are given where apples-apples advertising was done and the results were greatly improved when a Custom QR Code was used. You can see the largest gallery of Custom QR Codes in the web here: http://www.atsqrcodes.com/custom-qr-code/ Or, to learn more about ATS Mobile, click here: http://www.advancedtele.com/qr-codesTRANSCRIPT
Hip To Be Square
Bob BentzMarch 13, 2013
Mobile Marketing Information Series
Scan the code to connect with Bob.
Or, Text BOB to 84444Msg.&Data Rates may apply.
Using QR Codes to Maximize Sales
Bob Bentz
President and Co-FounderAdvanced Telecom Services (founded 1989)Now atsMobile
Experienced entrepreneur with expertise in Mobile Marketing
www.advancedtele.com
What We Will Learn Today
History of QR Codes
Advantages & Disadvantages
Smartphones
QR Code Usage
Who Uses QR Codes
Custom QR Codes
QR Code Best Practices
QR Code Placement
Value Proposition
ATS Case Studies
Camden Riversharks: CNN’s 23 Coolest QR Codes (Nov. 2011)
History of QR Codes
Barcodes 1967 – Association of American Barcodes Barcodes 1970 – Grocery Stores UPC Created 1994 by Denso Wave Auto Parts inventory tracking Toyota Carries 7,089 characters (Barcodes = 20) 4 error correction levels
Disadvantages
Limited Reach Technology Required Phone Signal and WiFi Download QR Code Readers No Branding No Data Tracking Analytics
Advantages
Quick Response Multiple Uses Free Green Cheaper Device Independent Novelty Differentiation Trackable Shelf Life Relevance to Young Adults
Smartphones
Increase in Ownership
Smartphone Penetration by Country
Smartphones by Race
Smartphones by Age (USA)
Smarthpones by Age and Income
QR Code Usage
QR Code Use by Country
3G Vision – January 2011
Top 10 users of mobile barcodes
1. United States2. Italy3. Germany4. Hong Kong5. France6. Canada7. United Kingdom8. Netherlands9. Thailand10. South Korea
QR Code Growth
QR Code Scans by Day
Every Day is a Good Day for a QR Code
QR Code Scans by Hour
Top Performing QR Codes
EXCLUSIVE STUDY: 10 Most Common Uses of QR Codes
1. Dowload App2. Mobile Website Homepage3. Play Video4. Register for Loyalty Club5. Product Information6. Enter Sweepstakes7. “How-to” Information8. Database Search (Auto Dealers)9. Directions/Maps10. Send Text Message
35241016789
Source: ATSQRCodes (Jan – Jun. 2012)
Left: Number of applications; Right: Volume of scans.
Who Uses QR Codes?And Where?
What Would Make You Interested?
MGH Inc. – Feb. 2011
QR Code Scans By: Sex, Age, & Income
MGH Inc. – Feb. 2011
Where Consumers have seen QR Codes
MGH Inc. – Feb. 2011
Who Used a QR Code?
MGH Inc. – Feb. 2011
What Was The QR Code Used For?
MGH Inc. – Feb. 2011
Where Do We Scan?
What Do We Scan?
Source: SmartInsights.com
Biggest Day of Year for QR Scans? Black Friday
Approximately 270,000 scans between Thanksgiving at 7 pm and Black Friday at 7 pm
Retail and Consumer electronics industries experience highest number of scans
Increase of 45% from Black Friday 2011
Source: QRCodePress.com
Custom QR Codes
Some of Our Favorites
Some of Our Favorites
Which One Would You Scan?
Case Study: It’s in the Results
Radio One – The Beat 100.3• New Music Tuesdays - Philadelphia• One day web site advertising only• Standard QR Code = 163 downloads/day• Custom QR Code = 370 downloads/day
Case Study: It’s in the Results
Brownie’s 23 East• At door promotion• Show app “No Cover Wednesdays”• Standard QR Code = 27/day• Custom QR Code = 56/day
QR Code Best Practices
QR Code Best Practices
Scan this code for local Amsterdam map.
QR Code Best Practices
Mobile optimized page Value
Mobile Coupon Unique Content
Analytics What will I get? Add scanning directions Proper Size
Scan for : LinkedIn with Bob
Scan for : Complete Event Schedule
Scan for : Campaign Updates
QR Code Best PracticesNO NAKED QR CODES!
Remember to let scanners know what they get!
QR Code Best Practices
Include a Text Message Option for Feature Phones
QR Code Product Placement
Product Placement
Wear it Proudly!
Product Placement
Who Wouldn’t Want to See Rihanna
Product Placement
QR Code Usage Hits the Roof!
Product Placement
QR Codes = Speed
Magazine Advertising
Product Placement
Circulars
Scanenger Hint
Direct Mail
Poor Product Placement
Poor Product Placement
Cups and Curves
Poor Product Placement
Locations with no signal
Poor Product Placement
Moving Targets
Questionable Product Placement
Questionable Product Placement
QR CodesGetting Value
Getting Value: Mobile Coupons
Getting Value: Unique Content
Getting Value: Special Incentive
Jump the LineDownload our app or
Text CHICKIES to 84444
Victoria’s Secret “Sexier Than Skin”
Calvin Klein “Uncensored”
Some of QR Work
Mobile Website Link
Social Media
Social Media – Check Ins
Consumer Information
Mobile Coupons
Product Registration
Sweepstakes
Sweepstakes
Event Marketing
Special Offers – Jump the Line
Special Events – Traffic Builder
An Entire Business Based on QR’s
ATS Case Studies
Super Jam 2
Background Sponsored by Hot 107.9 & 100.3 The Beat Philadelphia Sunday, June 18, 2011 Susquehanna Bank Center, Camden, NJ Starring Chris Brown, Diddy, Keri Hilson, Lloyde and Jeremih
The Promotion 3,000 VIP Lanyards with QR Code Sponsor
Sneaker Villa Content
New Music Video by Chris Brown Chance to meet and greet Chris Brown and Lloyde Chance for backstage meet and greet
Results 20 Interns assisted with QR Code awareness 1,941 unique QR Code Scans (64.7% Participation)
Metropolitan Golf Association
Background New York, New Jersey, Pennsylvania
Golf Association App Download via QR Code Content
Post scores Course Handicap Calculator Tournament Registration News, Event Results Live Scoring Live feeds MGA Social Networking
Results Average 78 App Downloads per day Via Custom
QR Code
Cars2Go
Over 950 Auto Dealers Features:
App Downloads Mobile Site Recognition Text Message Marketing Custom QR Codes
Bob Bentz
C u s t o m Q R C o d e s F r o m A d v a n c e d Te l e c o m S e r v i c e s
Site: www.AdvancedTele.comTel: 1+.610.254.7191Email: [email protected]: Text BOB to 84444Twitter: @BobBentz
Scan the code to connect with Bob.
The Most Important QR Code