qr codes: what, how, why?
DESCRIPTION
Have you noticed barcode matrix graphics in magazines, ads, even billboards? Have you wondered how they work and how you can use them to reach your audience? We’ll talk about what they are, how to use them and how to create them.TRANSCRIPT
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Broadband for Business Webinar Series
MNREM is a project partner in the Minnesota Intelligent Rural Communities initiative. MIRC is a coalition of 19 statewide partners and 11 demonstration communities funded in large part through an American Recovery and Reinvestment Act grant. The work of the coalition focuses on bringing the full promise of broadband technologies to rural Minnesota communities, businesses and people. Blandin Foundation serves as the project administrator. More about MIRC is available at: www.blandinfoundation.org
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Training in your Community• Webinars are high level introductions to
broadband topics. • Please contact us for free training in your
communities on webinar topics for your businesses. [email protected]
• We will work with you to identify local training providers to deliver training so we can build sustainability and connect businesses with local resources.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QR Codes: What, How, Why?
Ann Treacy broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
The Intro• What are QR Codes?• How to “open” a QR Code• How to create a QR Code• Who is using QR Codes?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What does QR stand for?1. Quiet Riot2. Quintana Roo 3. Quick Response4. Question Raised
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QR CODE:A matrix bar code, or versatile bar code, that can store up to 4000 characters. The actions you can access from a QR Code are dependent on the capabilities of you handheld device.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
How does it work?• Need a QR Readers– Search for
[qr reader ___]– Most are free
• Scan QR Code with reader
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
How can I create a QR Code?
• Visit a QR Code Generator– http://www.qrstuff.com/– Follow instructions
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Code Tips• Don’t get too small - especially with dense QR
Codes• Use contrasting colors
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Landing Page Tips• Open a mobile-friendly page/app• Customize a page– Have a call to action
• Track response– Have a goal
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Who is using them?• Magazines• Trade show booths• Catalogs• Tattoos• Café tablemats • Business card• Billboard
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/