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Incorporating

into

SCAN IT!

QR CODES

Stephanie True Moss

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About Me

Stephanie True Moss @truemc

@Qrmedia

Co-host #QRchat

True Moss Communications TrueMoss.com Qrmedia.us QRmediaGuide.com

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QR Codes: they’re everywhere

By now you’ve probably scanned QR Codes.

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Source: http://en.wikipedia.org/wiki/QR_code

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Source: http://en.wikipedia.org/wiki/QR_code

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2D Barcodes QR = Quick Response Learn how they work What they are capable of doing Created for Auto industry Multiple Ways to use QR Codes

QR codes are capable of using the smart phone’s camera, GPS, phone, SMS, internet connection and more.

About QR codes

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How much information?

1D Barcode – Code 39 2D Barcode – PDF417

QR Code

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Bookmark a website Make a phone call Send an email Send a SMS / Text Msg Create a vCard Create a meCard Create a vCalendar Event Google Maps Bing Maps Geographical Coordinates iTunes Store iTunes App URL

Android Market Search Foursquare Check-in YouTube, Vimeo - Play Video Play MP3 Tweet on Twitter WiFi Networks - Android Plain Text LinkedIn Profile Image, Photo Facebook Likes Paypal payments/donations & More

What Can QR Codes Do? Browse to a website

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Business Cards

Magazines

Newspapers

Direct Mail

Signs

Buildings

T-Shirts

Jewelry

Building Permits

Labels

Scoreboards

Nametags

Television

Websites

Billboards

& More

Where Can QR Codes Go?

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20.1 million mobile phone owners in the U.S. used their phones to scan a QR code in the 3-month average period ending October 2011.

59.4% from home

44% from a retail store

26.6% from a grocery store.

21.4% while at work

11.2% while outside or on public transportation

10% while in a restaurant.

QR Code Scanning

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Resist the urge to put a QR code on your website that leads to:

Think Mobile

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Resist the urge to put a QR code on your website that leads to:

Think Mobile

… You will certainly lose the impact and disappoint the end users.

the very same full-size website!

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Think Mobile

Where will your QR Code take the scanner?

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Think Mobile

Where will your QR Code take the scanner?

Create a mobile landing page. A traditional website is hard to read.

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Give Something Extra

Think Creatively and Consumer Focused.

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Give Something Extra

Think Creatively and Consumer Focused.

Offer Video Instructions or Care & Maintenance Information.

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Offer, Call to Action

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QR Tag

[qrcodetag]content[/qrcodetag]

5 Second QR Codes

[qrcode]content[/qrcode]

WCS QR Code Generator

[wcs_qr_code] (permalink)

Add QR Codes - Plugins

ShortCodes / Quick Tags

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QR Code Redirect

custom post type

Plugins

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[qr_code id=xx size=xx]

Plugins

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Add QR Codes - Widgets

Widgets

• WolframAlpha.com

Embed Code (shortcode plugin)

[wolframalphawidget id=“xxx” theme=“orange”]

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Add QR Codes - Widgets

Widgets

• WolframAlpha.com

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Add QR Codes - Widgets

Widgets

• Mobile-Barcodes.com

Embed Code <iframe>

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Add QR Codes - Widgets

Widgets

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Add QR Codes

Google Chart API

• Add the code to single.php file

• Place extended URL in browser, save resulting QR Code

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More

Add QR Codes with Google Chart API QR Code Redirect – WP Plugin QR Code Tag – WP Plugin 5 Second QR Codes – WP Plugin Generate Social Network Profile QR Code – WP Plugin Create QR Codes – WP Plugin WCS QR Code Generator – WP Plugin Simple QR Code Creator Widget – WP Plugin WidgetBox QR Code Widget – WP Plugin 5sec QR Codes - CodeCanyon Create QR Code « WordPress Plugin EasyQR « WordPress Plugin Generate Social Network Profile QR Code - WordPress Plugin Magn QR Code for WP « WordPress Plugins

QR Code Tag « WordPress Plugins QR Code Widget « WordPress Plugins QR Encoder « WordPress Plugins QR Print « WordPress Plugins Qurify - WP Plugin Simple QR Code Creator Widget « WordPress Plugins Super Cool QR Code - WP plugin Twitter QR Code Signatures Widget « WordPress Plugins WCS QR Code Generator Wolfram Alpha Code Generator Wordpress Plugin – QR Redirect | NLB Creations Yeblon QR Code Generator « WordPress Plugins ZonaW QR Codes « WordPress Plugins

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Create Campaign QR Codes

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QR Code Services

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QR Code Services

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QR Codes/Shortener URLs b

it.ly o

r g

oo.g

l

Shortened URL Long URL

http://qrmedia.us/the-atl-welcomes-travelers-with-qr-codes-discounts-deals/

http://bit.ly/fUJxTH

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Include instructions on how to scan QR codes. Remember that not everyone knows what QR codes are or that they can have fun scanning them. Perhaps list a few QR Code scanners that work on multiple platforms.

• Open QR code scanner application on your smart phone. Point the phone’s camera at the code, scanner will do the rest.

Include Instructions

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Include Instructions

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Include Instructions

Source: QRmedia

QR Codes extend

the possibilities!

StopAfib.org, a non-profit organization, shares

information via QR codes. They also give instructions for scanning and even for

downloading QR code scanning applications.

StopAfib.org

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Include Instructions

See them, Scan them

Source: QRmedia

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Test, Test, and Test Again!

Test your QR code to make sure that it resolves to the correct mobile optimized URL or content.

Be sure to test using different smart phone and QR code scanner/ reader apps.

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Business Cards

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QR Codes for Good!

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QR Codes for Good!

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QR Codes for Good!

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Billboards

http://mashable.com

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Creative QR Codes

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Edible QR Codes

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Creative QR Codes

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Creative QR Codes

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http://mashable.com

Creative QR Codes

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Creative QR Codes

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Creative QR Codes

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Creative QR Codes

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Creative QR Codes

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Creative QR Codes

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Creative QR Codes

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QR Code Generators List!

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Thank You!

All lists are available at QRmedia.us ©Copyright 2012 QRmedia.us