QRCLeanUXBasedonLeanUX– DesigningGreatProductswithAgileTeams.Aug.’2017,HennyPortman

OUTCOMES,ASSUMPTIONS,HYPOTHESES

DESIGNIT

CREATEANMVP

RESEARCH&LEARNING

Principlestoguideteamorganizationare:• Cross-functionalteams• Small,dedicated,co-located• Self-sufficientandempowered• Problem-focusedteam

Principlestoguideculture:• Movingfromdoubttocertainty• Outcomes,notoutput• Removingwaste• Sharedunderstanding• Norockstars,gurus,orninjas• Permissiontofail

Principlestoguideprocessare:• Workinsmallbatchestomitigaterisk• Continuousdiscovery• GOOB(gettingoutofthebuilding):thenewuser-centricity• Externalizingyourwork• Makingoveranalysis• Gettingoutofthedeliverablesbusiness

Principles

Drivingvisionwithoutcome• Project’sproblemstatement• Declareassumptions(4types:Businessoutcomes,Users,UseroutcomesandFeatures)• Transformassumptionsintohypotheses(tacticalandtestable)

CollaborativedesignBuildasharedunderstanding,generateandconvergeideasbyusing:• DesignStudio:problemdefinitionandconstraints,individualideageneration(diverge),presentationandcritique,iterateandrefineinpairs(emerge),teamideageneration(converge)• Designsystems,styleguides,collaborativedesignsessions,andsimpleconversations

MinimumViableProductsandPrototypesMVP:thesmallestthingyoucanmaketolearnwhetheryourhypothesisisvalid.• CreatinganMVPtounderstandvalue:gettothepoint,useaclearcalltoaction,prioritizeruthlessly,stayagile,don’treinventthewheel,measurebehavior• CreateanMVPtounderstandimplementation:befunctional,integratewithexistinganalytics,beconsistentwiththerestoftheapplication• FinalguidelinesforcreatingMVPs:it’snoteasytobepure,beclearaboutyourlearninggoals,gosmall,youdon’tnecessarilyneedcode,thetruthcurve• ExamplesofMVPs:landingpagetest,featurefake(akabuttontonowhere),WizardofOz• Prototyping:paper,low-fidelityon-screenmockups,middle- andhigh-fidelityon-screenprototypes,codedandlive-dataprototypes.

Feedbackandresearch• Collaborativediscovery:asateamreview,decidewhotospeak,createinterviewguide,breakyourteamintoresearchpairs,armeachpairwithaversionoftheMVP,meetthecustomer,interviewandtakenotes,beginwithquestions,conversations,andobservations,demonstratetheMVP,collectnotesandcustomerfeedback,switchroles• Continuouslearning:threeuserseveryThursday,simplifyyourtestenvironment,makingsenseoftheresearch• Monitoringtechniques:customerservice,on-sitefeedbacksurveys

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LeanUXProcess