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An official publication of the Volusia County Economic Development Division — First quarter 2011 �

QuarterlyE c o n o m i c D e v e l o p m e n t

An official publication of the Volusia County Economic Development Division

First quarter - 2011

Embry-Riddle Aeronautical Universtiy helping tocraft aviation’s NextGen – Page 8

Commercial construction closes2010 on strong note – 0

Cover story: Bailey honored for hisaccomplishments – Page 6


Pictured, left to right, back row: Patricia Northey, vice chair,District 5 and Andy Kelly, District 1. Front row: Joshua J. Wagner,

District 2; Joie Alexander, District 3; Frank T. Bruno, Volusia Countychair; Joyce M. Cusack, at large and Carl G. Persis, District 4.

Welcome to Economic DevelopmentQuarterly, a publication brought to you by theVolusia County Economic DevelopmentDivision. This publication is produced forpeople who have an interest in the area’sbusiness, economic development and realestate market.

Our goal is to use this publication as aneconomic development tool, to keep youinformed and to provide information andstatistics that have meaning to your business.This publication is owned by the County andis produced and sold by the Volusia/FlaglerBusiness Report through contract. Content issolely the responsibility of the Volusia CountyEconomic Development Division.

We’re interested in your comments andstory ideas. Please contact David Byron,community information director, at386.822.5062, or [email protected]. If you’d like tobecome an advertiser, please contact RebeccaZimmerman at the Volusia/Flagler BusinessReport at 386.681.2500.

Economic Development Quarterly is producedand mailed quarterly to a minimum of 10,000area businesses by the Volusia CountyEconomic Development Division. It is offeredfree to readers, including real estateprofessionals, leaders of business, industry,education, government and selectedorganizations. If you are interested in receivingthis publication, please contact theVolusia/Flagler Business Report at386.681.2500.

AdvertisingVolusia/Flagler Business Report

386.681.2500

PublisherVolusia County Council/

Economic Development Division800.554.3801386.822.5062

floridabusiness.org

Volusia County Council

OOfficials at the Ocean Center seek business wherever they

can find it. They advertise in national media. They attend tradeshows. They go on sales missions. And they invite meetingplanners to visit the complex. Now, with the help of thebusiness community, they are extending the marketingprogram to a virtually untapped market in their own back yard.

“We have an active and vital business community inVolusia County,” said Don Poor, Ocean Center director and a30-year veteran of the conventions industry. “So many peoplebelong to professional, fraternal or civic organizations andattend out-of-town meetings and conventions. Hostingmeetings and conventions locally affects businesses of all kinds,not just hotels andrestaurants. We areasking people torecommend theOcean Center as alocation for one oftheir organization’smeetings.”

The Bring aMeeting Homeprogram is based onthe premise thatparticipation helpsthe wholecommunity. “We areappealing to thecivic pride of ourbusiness peoplewith the hope theywill help us attractmore meetings andconventionbusiness,” said Poor.“Ocean Centerbookings generatethe sale of roomnights and a greatdeal more. Whenresidents re-directmeetings here fromother cities, theycontribute to ahealthy tourismindustry. They are hometown heroes.”

A healthy tourism industry has a dramatic impact on thelocal economy. According to Mid-Florida Research, which hasbeen analyzing local industry statistics for years, the areareceives approximately 7.7 million visitors each year, withvisitor expenditures totaling $4.6 billion. The industrygenerates more than 30,000 jobs and pays more than $70million annually in Volusia County property taxes.

The Hotel & Lodging Association of Volusia County isbehind the program and is taking a partnership role ingenerating interest among its members. “There is no better

place to fish than in our own pond,” said the association’spresident, Bob Davis. Other business entities that will be askedto participate include local governments, chambers ofcommerce, area convention and visitors bureaus, the newsmedia, and professional, civic and fraternal organizations.

The program is being promoted through direct marketingefforts and online, print, outdoor and broadcast advertisingmedia. Already, it is having an effect. Even before the programwas launched formally in January, several leads were submittedby local business people who learned of the effort. From thoseleads, negotiations have begun with two organizations that areconsidering the Ocean Center for conventions. Poor said while

he cannot reveal theidentities of thoseorganizations yet, ifboth sign contracts,the Ocean Center willbook up to 10 days fortheir conventions andlocal hotels will bookup to 1,000 roomnights.

The OceanCenter was expandedin 2009 and is nowamong Florida’s topfive municipalconvention centercomplexes. This putsit in competition withmany of the largestcomplexes in theSoutheast and withfacilities of all sizesthroughout Florida.More than a millionmeetings andconventions are heldin Americanconventioncomplexes and hotelsannually. However,with so many entitieschasing these events,competing with

conventional marketing is complex and expensive. Byappealing to the local market, the potential of adding dozens ofbookings every year, at practically no cost, is worth pursuing,according to Poor.

The program kicked off in January and Poor will announceresults periodically. Individuals interested in recommendingthe Ocean Center for their organization’s meetings andconventions can contact Lori Hunter at Ocean Center for moredetails. She can be reached at 386-254-5400 or electronically at:[email protected]. Or visit oceancenter.com for moreinformation. ■

Area businesses unite toBring a Meeting Home!

T


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The Volusia County Council made aninvestment in conservation and watermanagement when it voted unanimously inNovember to buy a 4,800-acre tract inSouthwest Volusia known as the LefflerProperty. The purchase price was $28.8million. The property, along S.R. 415, for yearshad been among the county’s highest prioritiesfor purchase through the voter-approvedVolusia Forever program. The land has beenofficially named Deep Creek Preserve.

“This property is at the very heart of theVolusia-Flagler Conservation Corridor,” saidVolusia County Chair Frank Bruno. “Thecorridor was established in 1990 and coversnearly 50,000 acres from Flagler Countythrough the middle of Volusia County. It wascreated to preserve pristine lands and it iscentral to the Volusia Forever program, whichhas been a great success in protecting landsand the wildlife that inhabits those lands.”

Volusia voters in the 2000 electionoverwhelmingly approved the Volusia Foreverprogram to create a 20-year fund to purchasevaluable open space. It authorized the countyto purchase environmentally significant landsand lands with water-recharge characteristics.It is funded with an annual property tax levy of20 cents per $1,000 in taxable property.

Bruno said that while $28.8 million topurchase the Leffler property is a substantialpublic investment, the value of the land only afew years ago was estimated to have beennearly $70 million. It is considered amongFlorida’s treasured environmental assets.Bruno pointed out that at one time the Lefflerproperty was targeted for development withthe potential of up to 10,000 homes thatobviously would have altered the natural stateof the property.

Development of the property had been areal concern in 2004 when the county sued the

City of Deltona over its proposed annexation ofthe property. The complex case ended with a2006 ruling in favor of the county.

“I view the purchase of the LefflerProperty as an investment in the future ofVolusia County,” said County Manager JimDinneen. “The natural character of the land willbe protected, further enhancing ourconservation corridor.” Appraisals of theproperty came in approximately at or above thefinal purchase price, validating the value of theproperty under current market conditions.

Dinneen also commented on theimportance of the access to Deep Creek as afactor in the decision to purchase the Lefflertract. Access to Deep Creek could becomeessential as municipal water suppliers in thisregion are being required by the St. Johns WaterManagement District to find alternate watersupplies other than groundwater. In Volusia’scase, the purchase of the Leffler property isseen as a more economical alternative topartnering with neighboring Seminole Countyto build a water plant, or to tapping and treatingwater from the St. Johns River.

“I am as proud of the county council’saction to purchase this property as anythingwe’ve done during my many years as amember of the county council,” said PatriciaNorthey, who represents the county’ssouthwest district. “This one is for ourgrandchildren and our great grandchildren.“

Funding for the purchase came fromseveral sources within Volusia CountyGovernment including a loan from the generalfund, revenues from Volusia Forever, and thecounty’s utility fund because the Lefflerproperty has great stormwater improvementpotential.

The county took title on the property inDecember. ■

County Council wraps up2010 with purchase of

coveted Leffler property

The Leffler PropertyNews-Journal file photo


IIt’s the nature of people to promote uniform rules. Also,

policy is incredibly faddish. As a result, we tend to do prettymuch the same thing in almost every community around thecountry, whether that was freeways yesterday, or bike lanestoday.

But today our country is incredibly diverse and gettingmore so. Our counties and communities likewise are quitediverse. They often have radically different demographics,histories, economies, etc. The needs of one place are vastlydifferent from those of others. Policies that are right for Chicagomay be wrong for Detroit. Those that are right for Detroitprobably would be wrong for Columbus, Ohio. Locally, whatworks for Daytona Beach might be wrong for DeLand.

The four characteristics communities must heed are talent,innovation, connection, and distinctiveness.

The point about distinctiveness is the most importantissue for communities. There is no single model for thecommunity of the future. One failing of public policy work isthat it often assumes there is only one model for communitiesto follow. While there are common elements, such as talent,innovation and connections, they all mean different things indifferent places.

Each of our communities is different because the residentswant it that way. People gravitate to a community where theyfeel most comfortable, have the amenities they desire, and look

upon the cultural events, retail facilities, and even theirbusinesses as their own with a special flavor which tends tomake them unique.

While this is desirable, the challenge for each communityis to figure out its niche so it can define its strategicopportunities. What can a community do differently or betterthan others? What about their populations, DNA, culture,

traditions, history and specializedknowledge make them unique? After all, itis about quality of life, and the quality of lifeis what they fiercely wish to preserve.

Assume two identical buildings in ourcounty. Access, price, and all of the otherphysical details are equal. A prospectiveowner will choose the community theymost identify with, whether it is because ofthe excitement of Daytona Beach, the oldFlorida charm of DeLand, or the flavor ofNew Smyrna Beach, or another one of ourcommunities.

Harvard Business School professorMichael Porter, one of the gurus of company strategy, has said“competitive strategy is about being different. It meansdeliberately choosing a different set of activities to deliver aunique matrix of value.”

Being distinctive and different are important to acommunity’s success. A community has to find its niche andthat means actually doing something different. A policy whereeveryone is more or less forced to do the same basic thingswould be antithetical to the development of the rich tapestry ofdiverse and specialized communities we need to create topromote success and prosperity.

And while we can laud ourselves on our distinctiveness,the involvement of the entire community, including businessowners, is critical to the element of quality of life calledsustainability.

Most recently that term is used by the politically correct torefer to our treatment of our environment and “green” efforts.But unless the business community, most importantly the coretargeted businesses, manufacturing or IT, are invested in thecommunity, they are wooed easily to other perceived greenerpastures. Businesses born in a community tend to stay in thatcommunity because the employees that fostered their growthmost likely came from that community. And executives whocommute to their jobs do not develop the sense of involvementthat the local residents may have.

In summary, the true success of a community is measuredby the involvement of their individual and corporate residents inthose distinctive features that make their community unique.■

Economic Development 101 —Embrace our diversity

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Adsil manufactures unique, clear, inorganic,siloxane coatings that protect a wide array of surfaces.Adsil’s inorganic coatings are designed to extend thelife expectancy of equipment and property and alsocontribute to the ease of maintenance of thesesurfaces, so cleaning costs are lowered. The companyis known for innovation and excellence in high-performance product finishes, marketed under itsMicroguard® brand.

“We develop and manufacture protective clearcoatings,” said Jim Gibson, Adsil’s president.“Applications are varied and include nonferrous metalcorrosion protection, mold and mildew mitigation oninterior or exterior surfaces, energy savings onheating, ventilation, air conditioning and refrigerationequipment, producing a stain-resistant, wet-look sealcoat on concrete, terrazzo or decorative stone, sealinggrout and hard tile surfaces against staining, mildewgrowth and surface wear, and so much more.”

Adsil’s coatings and surface treatments originatedfrom NASA research. The late Dr. John B. Schutt, atheoretical chemist and former head of coatings forNASA, developed inorganic coatings for rockets andspace vehicles to control corrosion caused by extremeultraviolet radiation and rocket exhaust gases. Thesecoatings also were required to withstand hightemperature fluctuations. Dr. Schutt’s work led him tofurther research about silicate molecules and zincfilled potassium silicates, a chemical combinationwhich then was tested successfully on the GoldenGate Bridge (San Francisco, 1975) and the internalstructure of the Statue of Liberty (New York, 1985).

Following his retirement from NASA in 1991, Dr.Schutt began additional work on developing a range ofpre-ceramic, clear coatings that cure at ambient

temperatures. These coatings were hybrids of his

previous work, resulting in the next generation of

inorganic, siloxane coatings. Dr. Schutt was inducted

into the NASA Inventor’s Hall of Fame in 1995.

Dr. Schutt’s work is the basis of the company’s

domestic and international patents. Additional

research is ongoing and further patents are pending.

Dr. Schutt, a co-founder of Adsil, died in December

and is remembered as a noted theoretical chemist, an

author, a researcher and inventor.

The applications of Adsil’s products are varied

and have earned the company high marks. Most

recently, one Adsil customer was honored with the

prestigious Prudential/Davis Maintenance Award. The

client is the University of Florida and its assistant

director of housing cited Adsil Corporation and its

Microguard® Clear Floor Treatments as a contributing

factor in the recognition.

“Our clients on the college and university side

really appreciate and understand the difference

between our patented technology and the old ‘wax,

buff, strip and re-wax’ process,” said Gibson. “Once

they make the switch, the change saves time and

money, and the natural beauty of all surfaces is

rejuvenated to almost original luster.”

Clients turn to Adsil with issues involving mold

and mildew, graffiti, abrasion and ablation protection,

corrosion, stains, energy conservation, cleaning,

surface protection, pre-finish renewal and use of green

cleaning products.

Headquartered in Daytona Beach, Adsil is a

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countries within the North American Free Trade

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arrangements with distribution in China, India,

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PAn official publication of the Volusia County Economic Development Division — First quarter 2011 �

C O V E R S T O R Y

Political Scientist Dr. T. Wayne Bailey is known in Volusia County for his intellect, eternaloptimism and commitment to social justice. A fixture at Stetson University and in Volusiapolitics for nearly 50 years, Bailey was honored by the Volusia County Council as part of thisyear’s State of the County address delivered by County Chair Frank Bruno.

“As the Volusia County Person of the Year, we take a moment to reflect on a life dedicatedto helping others in education, in politics and everything in between,” said Bruno. “The strikingthing about Dr. Bailey is that his good works have been as impactful locally as they havenationally. He’s a community guy in every sense of the word.”

To illustrate the point, Bruno reviewed a few of Bailey’s long list of achievements andhonors. Among them:• Discovery Channel Health and Medical Pioneer Award• Certificate of Congressional Recognition• American Lung Association Will Ross Medal• Nine-time delegate to the Democratic National Convention• Volusia County Council Community Service Award• City of DeLand Community Service Award• Founder, Stetson’s Model Senate• Founder, Stetson’s International Symposium• Vice Chair, Volusia County Charter and Study Commission, 1969-1971• Chair, Volusia County Charter Review Commission, 1975, 1985• Member, Volusia County Charter Review Commission, 1995

• Hand Community Impact Award• Recognized media expert and political analyst

Mentoring students always has been a priority for Bailey. Many former students have goneon to serve in state legislature and congressional positions, including former United StatesSenator Max Cleland, a 1964 Stetson graduate. Cleland currently is fulfilling a presidentialappointment as Secretary of the American Battle Monuments Commission in Arlington,Virginia.

To underscore Dr. Bailey’s passion for education and his influence on students, Brunolisted some of those students including at least three alumni serving in the Florida Legislatureand several who serve in Volusia County and City of DeLand governments.

Among them are former Volusia County Manager Larry Arrington; DeLand City ManagerMichael Pleus; Congressional Quarterly writer Craig Crawford; attorney/environmentalist andformer member of the county council Clay Henderson; Volusia Council of GovernmentsExecutive Director Mary Swiderski; Florida Senator Mike Haridopolos; retiring Circuit JudgePatrick Kennedy; Volusia County School Board Chair Candace Lankford; Florida SenatorAndrew Gardiner; Orange County Commissioner Ted Edwards; former Volusia Countyassistant county manager and now a city manager in Ohio Matt Greeson, and Florida SenatorJoe Negron.

“One of the first things I learned about our great university was how many extraordinarypeople have contributed mightily to her success,” said Stetson University President Dr. WendyB. Libby. “Among them is Dr. Bailey, who has influenced the lives of thousands of students over

Dr. Bailey honored for accomplishmentsin education, politics, health, community


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2011 PublicationDates and Deadlines

Q1 2011 EDQSpace/Art Deadline: JANUARY 18

Publication Date: JANUARY 31

Q2 2011 EDQSpace/ Art Deadline: APRIL 18

Publication Date: MAY 2

Q3 2011 EDQSpace/Art Deadline: JULY 19Publication Date: AUGUST 1

Q4 2011 EDQSpace/Art Deadline: OCTOBER 18

Publication Date: OCTOBER 31

Watching Volusia County Grow

The Volusia/Flagler Business Reportand Volusia County’s Department of EconomicDevelopment deliver a publication for localbusiness: the Economic Development Quarterly.

This upscale, attention-getting publicationprovides unique coverage of economic develop-ment initiatives impacting our community.

Important information for business• Unique perspectives on some of the most influential develop-

ment projects occurring in all regions of the county.

• Quarterly summary of all new commercial and residentialconstruction permitting activities for each of the county’smunicipalities and unincorporated areas.

• The most up-to-date summary of employment trends.

A great advertising opportunity• Position your marketing message in front of influential

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For more information, call yoursales representative direct or

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the years and been engaged in critically important community affairs that have had an impactacross our county, state and nation. He has brought honor to Stetson in countless ways.”

For Dr. Bailey it’s all about the students. “My legacy is not a large portfolio of stocks, but ofbeing honored by the young people who let me be part of their lives,” he said. “I take that veryseriously. My pride and joy is to work with young people who haven’t quite made it, but to givethem the encouragement they need to develop.”

Bruno concurred. “I cannot imagine a more compelling testimony to Dr. Bailey’s good worksand influence than to see how many lives he has touched, and how many of his students remaindedicated to community service.” ■

(Top, left) Dr. Bailey on Stetson campus at Sampson Hall. With him is former CongresswomanSuzanne Kosmas, a former student. (Top, right) Dr. Bailey receives the Discovery HealthChannel Medical Honor. He has spent countless hours working with the American LungAssociation in 2004. (Middle)Dr. Bailey visits with U.S. Senator David Prior of Arkansas. Thesenator was part of Stetson’s Model Senate in 1984. (Above) Dr. Bailey conducts an interviewwith the news media, with him are Scott Harris, Central Florida News 13, and Jane Healy,Orlando Sentinel.


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2011 Publications:

Q2 2011 EDQ Publication Date: May 2Deadline: April 18

Q3 2011 EDQ Publication Date: August 1Deadline: July 19

Q4 2011 EDQ Publication Date: October 31Deadline: October 18

TThe number of commercial flights in the United States is

increasing and expected to reach one billion by 2016 annually, a scantfive years from now. With this kind of air traffic, concerns over safety,airline costs, lost productivity and business opportunities are increasing.The nation’s air traffic system is struggling to meet the demands todayand aviation officials are concerned about its performance in thecoming years.

A solution proposed by the Federal Aviation Administration (FAA)is NextGen, an ambitious program to transform the nation’s air trafficcontrol system from its current ground-based radar system to a satellite-based system designed to facilitate more direct routes, better navigation,and more efficient use of runways.

“The new system can improve safety on the ground and in the airand offers environmental efficiencies such as lower fuel burn, lowercarbon emissions and less noise,” said Randy Babbit, who heads theFAA. Babbit flew for Eastern Airlines for 25 years and is formerpresident and CEO of USALPA, the world’s largestprofessional organizationof airline pilots.

Daytona Beach-basedEmbry RiddleAeronautical University,the nation’s leader inaviation and aerospacehigher education, is one ofthe FAA’s key partners inthis multi-year, multi-million dollar effort.

With support fromthe FAA, Embry-Riddle’sNextGen programmanager, Wade Lester, isleading a group ofaerospace and high techcompanies in an initiativeto model and test thesetechnologies at theNextGen test bed facilityat Daytona BeachInternational Airport,adjacent to the university’sFlorida campus. Othercompanies involved are Lockheed Martin, Barco, Boeing, CSC, ENSCO,Frequentis, Harris Corp., Mosaic, ATM, Sensis, GE Aviation, NATS UK,and Volpe Center.

The dynamics of NextGen leverage emerging technologies toimprove all phases of flight.

On the ground, new airport surface monitoring systems thatcombine radar and the Global Positioning System (GPS) will extendmonitoring beyond runways and taxiways to the ramp areas. Thisshared awareness among the airport control tower, airline rampmanagement towers, and airline operations centers will improve safetyon the ground and improve the management of aircraft.

After takeoff, tracking flights will improve. Because ground-basedradar stations sometimes send incomplete signals, or in rugged terrainand over water, no signal at all, controllers keep aircraft farther apart inthe air to ensure they are separated a safe distance. A new system calledAutomatic Dependent Surveillance-Broadcast (ADS-B) uses satellitesignals to identify an aircraft’s location more accurately during flight.With ADS-B, controllers will be able to reduce the distance needed

between aircraft and allow more flights in the skies. The fatal accidentrate for aircraft equipped with ADS-B, which gives pilots cockpitdisplays showing the whereabouts of other planes, bad weather, andterrain, has dropped 47 percent.

Embry-Riddle’s 100 training aircraft have been equipped with ADS-B since 2003, giving the university vast experience with a technologythat is planned for the entire nation by 2013. Another new tool is TrafficManagement Advisor, a software program that helps controllerssequence aircraft through high-altitude space and into airspace aroundmajor airports. The Traffic Management Advisor system calculates anaircraft’s precise route and the minimum safe distances between aircraft.

Communications for flights over the ocean also will be enhanced.New satellite-based systems use cockpit digital communication, insteadof voice, and satellite data link communication for transoceanic flights,allowing aircraft to fly the most efficient routes and altitudes

NextGen also will allow for efficiencies on approach. New softwarecalled Tailored Arrivalslets controllers tailor anaircraft’s final 200 milesto avoid conditions thatmight slow it down, suchas bad weather andrestricted airspace. Thissystem allows landingaircraft to make a longer,smoother descent to anairport (a method calledContinuous DescentArrival), rather than thestepped-down approachcurrently required. Thenew system saves timeand money and reducescarbon emissions andnoise.

Embry-Riddlefaculty researchers arecollaborating with theirpeers at aerospacecompanies to developand test these newtechnologies at theDaytona Beach NextGen

test bed. A major resource in this joint research is the university’s NextGeneration Advanced Research (NEAR) Lab that uses sophisticatedsimulation technology not found anywhere else.

“Embry-Riddle is proud to be on the forefront of revamping thenation’s air traffic control system,” said Dr. John Johnson, Embry-Riddle’spresident. “We are particularly excited about the potential partnershipswith major aerospace companies and the impact NextGen will have onDaytona Beach and all of Central Florida.”

The university entered into a contract with the federal governmentin 2008 to develop and test new technologies, and explore any potentialissues in using the new technologies. The program has a $50-millionprice tag, $37 million of this to be spent in the next three years.

“At a time when our nation needs job creation, research onNextGen technologies will create significant opportunities for all ofCentral Florida,” said Congressman John Mica, chair of the HouseTransportation and Infrastructure Committee. “Our partners in thisresearch are creating jobs and economic development, while developinga system that will make air travel safer and more efficient.” ■

Embry-Riddle Aeronautical Universityhelping to craft aviation’s NextGen

Congressman John Mica, middle, left, views NextGen demonstration. With him from Embry-Riddle are, from left: A. Hussein, Christina Frederick-Recascino and Massood Towhidnegad

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In spite of the continuing economic

travails across the country and locally,

Volusia County — the government, and

Volusia County, the community — continue

to prosper and are well positioned for the

future.

This was the overall

message delivered by Volusia

County Chair Frank Bruno in

his annual State of the

County address given January

31 to several hundred people

gathered for lunch at the

county’s Ocean Center.

Bruno spoke on behalf

of the entire Volusia County

Council and Volusia County

Government. Among a long

list of accomplishments of 2010 Bruno said

of particular note was the continuing

downsizing of the county’s budget.

Before delivering his overview of the

past year’s milestones, Bruno recognized

Stetson political science chair Dr. T. Wayne

Bailey as the Volusia County Person of the

Year. The naming of the Person of the Year is

a tradition at the State of the County

presentation and provides an opportunity to

recognize individuals whose contributions

to the advancement of Volusia County over a

lifetime have been

monumental. Previous

honorees include historian Bill

Dreggers, the late Tippen

Davidson, News-Journal

publisher and arts patron, and

civic leader James Huger.

Bruno illustrated his

address with a video

presentation that covered

dozens of 2010 Volusia County

highlights in the areas of

economic development, environmental

preservation, civic infrastructure, fiscal

management, human services, and

community partnerships.

For the text of the entire address, go to

the county’s website: volusia.org. ■

S TAT E O F T H E C O U N T Y A D D R E S S :

We’re poised for success

All eyes are on economic developmentfor Volusia County. But how do we ensurewe have the trained workforce needed to fillcurrent positions and to entice newbusinesses to relocate to our area? Wheredoes the acquisition of skills begin?

The foundation of economicdevelopment in our community is groundedin the K-12 system of the Volusia CountySchools with the focus on the career andtechnical programs and career academiesthat serve 20,000 middle and high schoolstudents and link rigorous academic contentwith career-centered technologies. VolusiaCounty Schools is a national leader in thedevelopment of its 34 career academies andis recognized by the Ford Fund as a NextGeneration Learning Community.

The Career Connection Consortium isa partnership of Volusia County Schools,area business and industry, the Center forBusiness Excellence, and Volusia collegesand universities. The cadre, chaired by BradGiles, president of Giles Electric, advisesand evaluates the career and technicaleducation programs and career academiesoffered through our secondary schools.

Volusia County Schools, with the cadre,has embarked on a five-year strategicplanning process designed to bring morebusiness input into the development andredesign of its CTE programs and careeracademies so our schools keep pace withthe demands of the business community.Five pillars of work have been identifiedwith the goal of positively impactingeconomic development in this region.

Five subcommittees have establishedthe goals listed below to accomplish the planof work for each pillar:

Sustaining change throughbusiness and civic leadership

Coordinate speaking engagements tocivic organizations by cadre members,teachers, and students; establishpartnerships between businesses andacademies, and create awareness ofacademies to the community andbusinesses looking to expand or move toVolusia County. Chair, Teresa Rogers,YMCA.

Career and technical educationsupport and sustainability

Identify a platform for social marketingfor use by Volusia County Schools, academyalumni, businesses and the community tomarket programs and academies. Chairs,Adam Bunke, Bennedict Advertising, andKathy Wise, DME.

Instructional design and deliveryConnect business and community

members to evaluate the programs andacademies and bring real world businessproblems for students to solve. Chair,Meredi Jiloty, Jr. Achievement Orlando.

Program DevelopmentIdentify which occupational sectors in

Volusia County should be targeted anddetermine which career and technicaleducation programs/academies should besupported or restructured. Chairs, MichelleSnider, UCF, and Paul Mitchell, VolusiaCounty Economic Development.

Efficiency and effectivenessCreate a metric to review all work from

each subcommittee to determine if goalshave been met and report results to thecadre Chair, Kevin Snyder, UCF.

This strategic planning process willdetermine where we want to go as acommunity, how we support and reviseprograms in place, and assure that VolusiaCounty Schools is targeting occupationsthat will encourage business and industry toexpand in or relocate to Volusia. Theultimate goal is to provide a rigorouseducation that prepares students for workand post secondary education that providesquality jobs and entrepreneurialopportunities to Volusia citizens, thusimpacting economic development for thisregion.

Business representatives wishing towork with the Career ConnectionConsortium are encouraged to contact TomBesaw via [email protected]. ■

Guest Columnist:Tom Besaw

Tom Besaw,Coordinator,Career and TechnicalEducation and the Artsfor Volusia CountySchools, compiled thisarticle for EconomicDevelopment Quarterly.

TAn official publication of the Volusia County Economic Development Division — First quarter 2011 ��

The fourth quarter was a study in contrasts for the const-ruction industry in Volusia County. Residential construction inVolusia County fell off in the fourth quarter, after steadilyincreasing in each of the three previous quarters, while comm-ercial construction activity, which had been down all year,closed out 2010 with its strongest showing in more than twoyears.

RESIDENTIALIn the final three months of 2010, 120 residential building

permits were issued in Volusia County, down from 214 permitsissued the previous quarter and 185 permits issued in the finalquarter of 2009.

The fourth quarter total is the fewest number ofresidential permits issued in the county since before the lasthousing boom began.

Jeff Olson, immediate past-president of the VolusiaBuilding Industry Association, said he believes the decline inhousing starts in the final three months of 2010 can be

attributed to the typical “fourth quarter holiday slowdown” asopposed to being a harbinger for what to expect in the comingmonths.

“We’re cautiously optimistic,” said Olson, when asked forhis outlook for the local home construction market in 2011.Olson, a project manager for Strasser Construction, OrmondBeach, said the Volusia Building Industry Association has had a35 percent increase in the number of builders signing up toparticipate in its upcoming annual Parade of Homes, comparedwith a year ago. “You have to have a (newly built) home toparticipate.” The Parade of Homes will take place March 19-April 3.

“We believe the foreclosure market will get cleaned up,which will help stabilize prices and help new construction,”Olson added. “There are a lot of people kicking tires, so tospeak.“ The home construction market may not be turningaround as fast as he and other area builders would like, “but it isturning,“ he said. “We’re all doing our best to keep our doorsopen.”

Matt Adair, DeLand’s chief building official, said residentialconstruction in his city appears to be picking up gradually, thefourth quarter numbers notwithstanding. All five of thebuilders that received residential permits in the October-November-December period have reported having soldadditional building sites in the first quarter of 2011. “I think we’llremain strong for residential.“

Port Orange issued 28 residential permits in the fourthquarter, the most among cities. Daytona Beach issued 26residential permits; DeLand 16, and New Smyrna Beach 14. Inunincorporated Volusia County, much of which is west ofInterstate 95, 17 residential permits were issued in the quarter.

Daytona Beach led the way in the total value of theresidential permits issued in the fourth quarter: $7,047,976. Thevalue of the residential permits issued during the quarter byPort Orange was $7,032,511. The value of the residential permitsissued in DeLand for the quarter was $4 million, followed byNew Smyrna Beach with $3.8 million, and unincorporatedVolusia County with $3.5 million.

U.S. Foodservice distribution center in Port Orange undergoes expansion. The project will increase the size of the center by 168,000 square feet

Members of the Volusia Building Industry Association participated with builder Anthony “Tony” DiNizo Jr. (sixth from left) of Luxury Builders Inc. in a ground-breaking ceremony in October forthe showcase home that will be featured in the association’s 2011 Parade of Homes. The home, depicted above right, will be in the Ashford Lakes Estates section of Hunter’s Ridge in Ormond Beach.

Commercial activity closes 2010 on strong note;Home builders optimistic, despite Q4 dip

Photo: Sean McNeil/Daytona Beach News-Journal

for October in ceremony ground-breaking a in Inc. Builders Luxury of left) from (sixth Jr. DiNizo “Tony” Anthony builder with participated Association Industry Building Volusia the of Members

Photo: Jane Self/Volusia Building Industry Association

An official publication of the Volusia County Economic Development Division — First quarter 2011 ��

COMMERCIALCountywide 38 commercial permits were issued in the fourth quarter, the most since the

third quarter of 2008.DeLand’s Adair said the commercial permits his city issued in the quarter were for the

Laurel Villas town homes project at 360 S. Garfield Ave., being built by Altamonte Springs-based Picerne Development Corp. on behalf of the DeLand Housing Authority.

The project will be built in phases with an initial phase that will offer two- and three-bedroom townhouses with garages, according to a published report. There are also plans forthe vacant 25 acres to have 80 residences for people 55 and older and a Housing Authorityoffice.

Jorge Aguirre, project manager and Picerne vice president, said the project will include aclubhouse with a management office, a media room for movie nights, a library, playground andcomputer room.

The Department of Housing and Urban Development will set eligibility requirements forLaurel Villas, such as income level. Ninety of the townhouses will be public housing units withrent based on income, and 30 units will be available for residents with federal housing vouchers.

Project funding for the first phase is supported through tax credits funded by privateinvestors, the DeLand Housing Authority and Volusia County.

One significant commercial construction project under way is the $33-million expansionof the U.S. Foodservice distribution center in Port Orange along Williamson Boulevard, justnorth of The Pavilion shopping center.

The project, which broke ground last summer, will increase the distribution center by

168,000 square feet to 409,000 square feet and will allow the company to consolidate its CentralFlorida operations. The project is set to be completed by July.

U.S. Foodservice serves nearly 5,000 restaurants, health care facilities, hotels, schools andgovernment agencies throughout the state, southeast Georgia and southern Alabama.

Another commercial project set to begin soon is the future home of the Hurley ChryslerJeep Dodge dealership in DeLand. Dealership owner J. Brendan Hurley said he is planning tostart construction in the coming weeks on a 14,000-square-foot building that will be nearlythree times the size of the 1970s-era building it is replacing, which is set to be demolished. Thedealership is at 2173 S. Woodland Blvd.

“It will have a much, much larger showroom,” said Hurley. “The new customer loungealone will be bigger than our existing showroom.” Hurley added he anticipates hiring morethan 20 employees once the new dealership building is completed. The dealership, whichadded a new storage and parking facility this past year, employs 38 workers. “Our goal is to beable to move in by the Fourth of July.“

Among the cities, DeLand issued the most commercial permits in the fourth quarter: 21.Ormond Beach issued four; Daytona Beach and Edgewater, each issued three, and New SmyrnaBeach, Port Orange and Deltona, each issued two.

New Smyrna Beach led the way in total value of the new commercial projects it permittedin the quarter: $14.7 million, followed by Ormond Beach ($14 million), DeLand ($11.7 million),and Daytona Beach ($4.4 million).

The permit data is compiled by the county and is only for new construction projects anddoes not include renovations of existing buildings. ■

It is our business to help your business grow.

www.floridabusiness.org telephone: 386.248.8048ECONOMIC DEVELOPMENT

The Volusia County Department of Economic Development is workinghard to help create a strong community. In addition to our proven recruit-ment successes – bringing new companies to our area and creating newjobs – we also help our Volusia communities and companies grow andexpand into new marketplaces, nationally and internationally.

The department is available to all cities and chambers of commerce in thecounty to assist with promoting the growth of high-wage jobs, encouragenew investment, and contribute to the health of our existing businesses,for which we provide a comprehensive business assistance program.

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An official publication of the Volusia County Economic Development Division — First quarter 2011 ��

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