Near Field Communications

Overview and Case Studies

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Print and Near Field Communications

• Fantastic Consumer Experience: No Click, Just Touch and Go

• Deliver Content Directly to Consumers with No App Required

• Secure and Serialized Method for Consumer Communication

• Active-Passive and Active-Active Options for Marketing Campaigns and Ads

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Quad/Graphics NFC Platform

• Inline and Offline Application Options

• Tag Verification at speed

• Successfully tested one to one matching of tags to unique recipients

• Cloud-based Content Delivery Platform

• Integrated with the IPS Analytics Platform

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Interactive Print Analytics

• Real time, Credentialed Environment

• Installs, Campaign Performance, Mobile Carriers and Geography

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Interactive Print Analytics• Clean and Easy to Understand

• Readily Exportable to PDF or .csv

• Customizable, Integrated Across Technologies

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Print-based NFC Case Study

• Wired Magazine and Lexus

• Integrated into a Single Leaf Insert and bound in

• Over 500,000 NFC-enabled Inserts Delivered to Wired Subscribers

• Largest Campaign of its type in History

• Testing and Verification Allowed for 100% Good Product Mailed

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Lexus NFC Ad Campaign

• Wired readers could place their device over the tag to launch the cloud-hosted content.

• With no app needed, the device immediately began to play the intro video to the Lexus console experience

• Then, readers could continue to interact with the console as if sitting inside the new Lexus GS

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Lexus NFC Advantages

• Direct Response from Wired Readers

• Generated Tremendous Media Coverage> Ad Age

>RFID Journal

>NFC News

> Etc.

• Positioned both Lexus and Conde Nast as Technology Leaders and Innovators