qualcomm делает завтрашний день сегодняшнм

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1 INTRODUCTION Roberto Di Pietro Vice President, Business Development Qualcomm Europe, Inc.

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Презентация 4 июня 2014 года в Париже

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Page 1: Qualcomm делает завтрашний день сегодняшнм

1

INTRODUCTION

Roberto Di Pietro

Vice President, Business Development

Qualcomm Europe, Inc.

Page 2: Qualcomm делает завтрашний день сегодняшнм

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©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All rights reserved.

Qualcomm® Snapdragon™ 805 Introduction

Raj Talluri

Senior Vice President, Product Management

Qualcomm Technologies, Inc.

Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.

Page 3: Qualcomm делает завтрашний день сегодняшнм

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Snapdragon processors The heart of the latest devices, from entry level to high-end

85+ manufacturers shipping with Snapdragon

1,350+ devices announced or commercially available

*Includes Qualcomm reference design

525+ designs in development

Page 4: Qualcomm делает завтрашний день сегодняшнм

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Snapdragon 805 raises expectations on all screens 4K Ultra HD offers far better visual experience than 1080p

SD (640x480)

1080p Full HD (1920x1080)

4K Ultra HD (3840x2160)

Page 5: Qualcomm делает завтрашний день сегодняшнм

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Full 4K will raise the bar of visual experiences on mobile

Larger workspace

Watch theater quality movies

and live sports on the go

Play immersive

games on your

mobile devices

Enjoy vivid images, more realistic

colors and sharper text

Stream family photos and

movies to your Ultra HD TV

Page 6: Qualcomm делает завтрашний день сегодняшнм

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Content generation

More than 1 billion

smartphone with

camera resolution ≥

8MP in 2017

Mobile is becoming the driving force behind the rise of 4K The biggest generator of 4K content could be in your pocket already

*Source: Gartner Mar. ’13., Strategy Analytics Mar. ‘14

Mass

adoption

Smartphone installed

base surpassed 1

billion in 2012 and is

expected to reach 3.7

billion in 2017 Affordability

More affordable than

other CE devices with

much more

functionalities Short

replacement cycle

2-3 year upgrade cycles

of smartphones versus 5

years for PCs and 8-10

years for TVs

Sources: Strategy Analytics 2014 and Gartner, Mar. ’13

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Mobile is ready for 4K with its fast pace of innovation

WXGA

(1366x768)

QXGA

(2048x1536)

WQXGA

(2560x1440)

4K Ultra HD

(3840x2160)

Increased display resolution

4K display on mobile devices in 2014

Display

Output resolution increase

Increased camera resolution

More mobile devices capable of capturing 4K

0

200

400

600

800

1000

1200

2012 2013 2014 2015 2016 2017

Millio

ns o

f U

nit

s

Source: Strategy Analytics, Wireless Smartphone Strategies

Smartphone unit forecast with camera resolution ≥ 8MP

Camera

Input resolution increase

SoC

Page 8: Qualcomm делает завтрашний день сегодняшнм

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Enabling technologies for 4K are here today

Efficient video

compression

High speed

networks

System on Chip

(SoC) performance

Advanced display

technology

HEVC reproduces the same

image quality up to half the

video bit rate of H.264

Faster networks, including

802.11n, 802.11ac, HSPA+, LTE,

LTE Broadcast and LTE

Advanced

Efficiently process 4 times

as many pixels in the

same amount of time

New innovations to enable

similar power profile to

today’s 1080p & Quad HD

panels

1080p 4K

4x

more pixels

Page 9: Qualcomm делает завтрашний день сегодняшнм

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Snapdragon 805 supports the full 4K mobile experience

The first commercially available mobile processor to support the full 4K mobile experience

• Dual ISPs at 1.2 Gigapixel per second

• 4K display & UI

• Gaming at 4K with Qualcomm® Adreno™ 420 GPU

• Hollywood Quality Video™ advanced video post

processing

• 4K HEVC (H.265) hardware video decode

• 2x64-bit POP memory designed for fast, seamless

multitasking

Optional slide

st

Qualcomm Adreno and Hollywood Quality Video are products of Qualcomm Technologies, Inc.

Page 10: Qualcomm делает завтрашний день сегодняшнм

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For more information on Qualcomm, visit us at:

www.qualcomm.com & www.qualcomm.com/blog

©2013 - 2014 Qualcomm Incorporated and/or its subsidiaries. Qualcomm, Snapdragon and Adreno, are trademarks of Qualcomm Incorporated, registered in the United States and pother countries. Qualcmom RF360 is a trademark of Qualcomm Incorporated. All Qualcomm Incorporated trademarks are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.

Thank you Follow us on:

Page 11: Qualcomm делает завтрашний день сегодняшнм

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4G by Qualcomm:

Pushing wireless boundaries

Laurent Fournier

Sr Director

Qualcomm Europe, Inc.

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So you think you know everything about 4G? But did you know 4G adoption is growing 4X compared to 3G?

Did you know it was only the beginning, and that we’ll soon reach

300mps?

Did you know that LTE could broadcast?

Did you know that 4G devices need 2 - 3 times the number of RF bands as 3G?

4G is not a check-box technology. There is more to come with '4G+', LTE Broadcast etc

Page 13: Qualcomm делает завтрашний день сегодняшнм

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Richer Content and New Usages Global Traffic More Devices

4K Gaming

Data &

Performance

Demand

Increase

Why 4G?

Qualcomm Snapdragon and Qualcomm Gobi are products of Qualcomm Technologies, Inc.

Page 14: Qualcomm делает завтрашний день сегодняшнм

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4G technology trends

Page 15: Qualcomm делает завтрашний день сегодняшнм

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LTE growth

0

40

80

120

160

0 1 2 3 4

Co

nn

ec

tio

ns

(m

illi

on

s)

Time since launch (years)

UMTS

LTE

0

20

40

60

80

100

0 1 2 3 4 5 6

Co

nn

ec

tio

ns

(m

illi

on

s)

Time since launch (years)

UMTS

LTE

~4x the subs in first 4 years 100M subs in ~half the time

Source: GSMA intelligence (Nov. 2013), connections differ from subscribers in that each subscriber can have multiple connections

UMTS

LTE/3G multimode

UMTS

LTE/3G multimode

Page 16: Qualcomm делает завтрашний день сегодняшнм

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Multimode 3G/LTE is the foundation for successful LTE

Designed to enable

consistent broadband experience outside LTE coverage

Designed to enable

ubiquitous voice services—even with VoLTE1

Designed to enable

global roaming for the foreseeable future

3G (and 2G) Enables ubiquitous broadband coverage, voice services, global roaming

LTE (FDD/TDD)

Enables blazing fast, low-latency broadband connectivity

1Fallback to 3G/2G (CSFB) since 2012; VoLTE with SRVCC designed to enable seamless voice, but CSFB still needed for roaming

LTE FDD/TDD

WCDMA/HSPA+

1X, EV-DO

TD-SCDMA

GSMA/EDGE

Multimode

Qualcomm Gobi is a product of Qualcomm Technologies, Inc.

©2014 Qualcomm Technologies, Inc. All Rights Reserved.

Page 17: Qualcomm делает завтрашний день сегодняшнм

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LTE band fragmentation increasing bands in mobile devices

Nu

mb

er

of

Ba

nd

s in

Ha

nd

se

ts

0

3

6

9

12

15

18

2G Early 3G 3G Today Early 4G Multimode

4G

3G

2G

4G Multimode

Major impact on radio frequency “front end” design

Page 18: Qualcomm делает завтрашний день сегодняшнм

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4G Evolution

Page 19: Qualcomm делает завтрашний день сегодняшнм

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Evolution of wireless connectivity New features, plus backwards compatibility raises the bar

REL-7/8 REL-9 REL-10 REL-12 & BEYOND REL-11

HSPA HSPA+ HSPA+ HSPA+ Advanced

REL-12

WCDMA WCDMA+

TD-SCDMA

REV A MULTICARRIER PHASE II

EV-DO EV-DO Rev. B DO Advanced

PHASE I

CDMA2000 1X VOICE EFFICIENCY M2M EFFICIENCY

1X Advanced

REL-8/9 REL-10 REL-11 REL-12 & BEYOND

LTE FDD/TDD LTE Advanced

802.11 ad

802.11 ah

802.11 G 802.11 N 802.11 ac

Page 20: Qualcomm делает завтрашний день сегодняшнм

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LTE evolution Industry dynamics driving smartphone upgrades

Operators pushing

new capabilities to

improve service and

increase capacity

Consumers desire

for faster speeds,

more video

>260 >160% YoY LTE networks launched Growth of LTE

connections

Source: GSA Jan. ‘14, GSMA Intelligence Jan. ‘14

Page 21: Qualcomm делает завтрашний день сегодняшнм

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Fourth generation LTE New Qualcomm® Gobi™ LTE Advanced modem and RF solution

Supports next gen LTE Advanced wideband CA

4th generation LTE transceiver

1st 28nm RF

~3x* more CA band combinations

One chip, all carrier aggregation combinations

Dynamically adapts for superior performance

2x faster* LTE Advanced to 300 Mbps

4th generation LTE modem

1st 20nm modem

Wired broadband performance, seamless mobility

*Compared to previous generation QCT solutions. Qualcomm Gobi is a product of Qualcomm Technologies, Inc. Qualcomm WTR 3925 is a product of Qualcomm Atheros, Inc.

Page 22: Qualcomm делает завтрашний день сегодняшнм

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LTE scale leadership Third generation modem – launch velocity continues

Time 05/2011 01/2014

1300+ OEM LTE designs globally based on Snapdragon or Gobi chips

• 750+ of these have been accepted or launched

Cu

mu

lati

ve

Nu

mb

er

of

Ca

rrie

r A

cce

pta

nce

s

(Un

iqu

e O

EM

De

vic

es)

Source: Qualcomm Technologies, Inc. data

Modem Generation

First

Second

Third

Page 23: Qualcomm делает завтрашний день сегодняшнм

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Industry taking the next step with LTE-Advanced 300 Mbps peak rate enabled by carrier aggregation is the gold standard for 2014

2011 - 2012 2013 2014 Beyond

~300 Mbps LTE-Advanced CAT6

~150 Mbps LTE-Advanced CAT4

~100 Mbps LTE CAT3

Page 24: Qualcomm делает завтрашний день сегодняшнм

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Qualcomm RF360 front end solution

First commercial truly global RF solution for LTE Devices

• Global design, economies of scale

• Power

• Performance

• Size

• Reduced development time

Advantages

Enabled by

• System-level solution

• RF CMOS integration advantages

• Optimized end-to-end performance

Power

Management

One solution designed for:

All major modes. All major bands.

W

WTR Transceiver

Snapdragon

Processor with

Modem

*As compared to the previous Qualcomm RF solution.

Integrated LTE

Advanced modem

PA/antenna switch

LTE multimode/

multiband transceiver

Antenna tuner

Envelope tracker

Industry Traction: 75+ designs across 15+ OEMs

RF360 Products:

Page 25: Qualcomm делает завтрашний день сегодняшнм

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LTE Advanced brings different dimensions of improvements

Spectrum aggregation Carrier aggregation across multiple carriers, multiple bands, and across licensed and unlicensed spectrum

Primarily higher data rates (bps)

Multi-antenna processing

Downlink MIMO up to 8x8, enhanced Multi User MIMO, uplink MIMO up to 4x4 and Coordinated Multipoint, or CoMP

Higher spectral efficiency (bps/Hz)

MIMO,

CoMP

HetNet enablement Small cell co-existence with advanced interference management (eICIC/IC)

Higher spectral efficiency per coverage area (bps/Hz/km2)

Small Cell

F1

Up to

100

MHz

Aggregated Data Pipe

LTE Carrier #1

LTE Carrier #2

LTE Carrier #3

LTE Carrier #4

LTE Carrier #5

CoMP can fit into more than one of the above categories

Page 26: Qualcomm делает завтрашний день сегодняшнм

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LTE Broadcast

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LTE Broadcast technology overview

LTE Broadcast benefits:

Enhanced live video

experience

Reduced content delivery

costs for operators

Unicast offload to reduce

traffic congestion

Fully integrates with LTE

infrastructure and chipsets

No dedicated spectrum or

overlay network required

Contrast with Unicast:

• 3GPP standardized with

many enhancements

• Efficient delivery of common

content

• Designed for virtually

unlimited number of users

• Single Frequency Network

(SFN)

• Better cell edge rates and

spectral efficiency

Page 28: Qualcomm делает завтрашний день сегодняшнм

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LTE Broadcast technology overview

LTE Broadcast

Network Elements

LTE Radio network in broadcast

mode

Stronger cell edge

signal

How LTE Broadcast enables better video experience in fringe coverage areas

Page 29: Qualcomm делает завтрашний день сегодняшнм

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In-venue multicasting

Video broadcast

Over-the-air OS and apps updates

Newspaper, magazine downloads

Breaking news, disaster recovery

Public safety, emergency alerts

e-learning

Digital signage, mobile advertising

Stock tickers, news feeds

LTE Broadcast apps and services

Qualcomm Proprietary and Confidential

What’s

different

now?

More than just live TV

Fully integrated in LTE

Big screens, better experiences

Ecosystem readiness

Page 30: Qualcomm делает завтрашний день сегодняшнм

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Qualcomm Technologies Inc. LTE Broadcast Solution

World’s First Commercial LTE Broadcast-enabled Chipset

Qualcomm Snapdragon 800 Processor

MSDC

Interoperable with major infra vendors DASH and HEVC support Multiband and mobility support Performance and power optimized Proven SDK

Advantages

Multicast Services Device

Client (MSDC)

Streaming & File

Delivery Services

Service

Discovery

File Repair

FLUTE

Forward Error Correction

Technology

Qualcomm® RaptorQ™ & Raptor

Reception

Reporting

Qualcomm RaptorQ is a product of Digital Fountain, Inc.

Page 31: Qualcomm делает завтрашний день сегодняшнм

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Roland-Garros LTE Broadcast Demo with France Télévisions and Orange

SEE YOU TOMORROW AT ROLAND-GARROS !

Page 32: Qualcomm делает завтрашний день сегодняшнм

32 Richer Content and New Usages Global Traffic More Devices

Summary

4K Gaming

Data &

Performance

Demand

Increase

Page 33: Qualcomm делает завтрашний день сегодняшнм

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For more information on Qualcomm, visit us at:

www.qualcomm.com & www.qualcomm.com/blog

©2013 - 2014 Qualcomm Incorporated and/or its subsidiaries. Qualcomm, Snapdragon and Adreno, are trademarks of Qualcomm Incorporated, registered in the United States and pother countries. Qualcmom RF360 is a trademark of Qualcomm Incorporated. All Qualcomm Incorporated trademarks are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.

Thank you Follow us on: