qualcomm делает завтрашний день сегодняшнм
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Презентация 4 июня 2014 года в ПарижеTRANSCRIPT
1
INTRODUCTION
Roberto Di Pietro
Vice President, Business Development
Qualcomm Europe, Inc.
2
©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All rights reserved.
Qualcomm® Snapdragon™ 805 Introduction
Raj Talluri
Senior Vice President, Product Management
Qualcomm Technologies, Inc.
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
3
Snapdragon processors The heart of the latest devices, from entry level to high-end
85+ manufacturers shipping with Snapdragon
1,350+ devices announced or commercially available
*Includes Qualcomm reference design
525+ designs in development
4
Snapdragon 805 raises expectations on all screens 4K Ultra HD offers far better visual experience than 1080p
SD (640x480)
1080p Full HD (1920x1080)
4K Ultra HD (3840x2160)
5
Full 4K will raise the bar of visual experiences on mobile
Larger workspace
Watch theater quality movies
and live sports on the go
Play immersive
games on your
mobile devices
Enjoy vivid images, more realistic
colors and sharper text
Stream family photos and
movies to your Ultra HD TV
6
Content generation
More than 1 billion
smartphone with
camera resolution ≥
8MP in 2017
Mobile is becoming the driving force behind the rise of 4K The biggest generator of 4K content could be in your pocket already
*Source: Gartner Mar. ’13., Strategy Analytics Mar. ‘14
Mass
adoption
Smartphone installed
base surpassed 1
billion in 2012 and is
expected to reach 3.7
billion in 2017 Affordability
More affordable than
other CE devices with
much more
functionalities Short
replacement cycle
2-3 year upgrade cycles
of smartphones versus 5
years for PCs and 8-10
years for TVs
Sources: Strategy Analytics 2014 and Gartner, Mar. ’13
7
Mobile is ready for 4K with its fast pace of innovation
WXGA
(1366x768)
QXGA
(2048x1536)
WQXGA
(2560x1440)
4K Ultra HD
(3840x2160)
Increased display resolution
4K display on mobile devices in 2014
Display
Output resolution increase
Increased camera resolution
More mobile devices capable of capturing 4K
0
200
400
600
800
1000
1200
2012 2013 2014 2015 2016 2017
Millio
ns o
f U
nit
s
Source: Strategy Analytics, Wireless Smartphone Strategies
Smartphone unit forecast with camera resolution ≥ 8MP
Camera
Input resolution increase
SoC
8
Enabling technologies for 4K are here today
Efficient video
compression
High speed
networks
System on Chip
(SoC) performance
Advanced display
technology
HEVC reproduces the same
image quality up to half the
video bit rate of H.264
Faster networks, including
802.11n, 802.11ac, HSPA+, LTE,
LTE Broadcast and LTE
Advanced
Efficiently process 4 times
as many pixels in the
same amount of time
New innovations to enable
similar power profile to
today’s 1080p & Quad HD
panels
1080p 4K
4x
more pixels
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Snapdragon 805 supports the full 4K mobile experience
The first commercially available mobile processor to support the full 4K mobile experience
• Dual ISPs at 1.2 Gigapixel per second
• 4K display & UI
• Gaming at 4K with Qualcomm® Adreno™ 420 GPU
• Hollywood Quality Video™ advanced video post
processing
• 4K HEVC (H.265) hardware video decode
• 2x64-bit POP memory designed for fast, seamless
multitasking
Optional slide
st
Qualcomm Adreno and Hollywood Quality Video are products of Qualcomm Technologies, Inc.
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For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
©2013 - 2014 Qualcomm Incorporated and/or its subsidiaries. Qualcomm, Snapdragon and Adreno, are trademarks of Qualcomm Incorporated, registered in the United States and pother countries. Qualcmom RF360 is a trademark of Qualcomm Incorporated. All Qualcomm Incorporated trademarks are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.
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11
4G by Qualcomm:
Pushing wireless boundaries
Laurent Fournier
Sr Director
Qualcomm Europe, Inc.
12
So you think you know everything about 4G? But did you know 4G adoption is growing 4X compared to 3G?
Did you know it was only the beginning, and that we’ll soon reach
300mps?
Did you know that LTE could broadcast?
Did you know that 4G devices need 2 - 3 times the number of RF bands as 3G?
4G is not a check-box technology. There is more to come with '4G+', LTE Broadcast etc
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Richer Content and New Usages Global Traffic More Devices
4K Gaming
Data &
Performance
Demand
Increase
Why 4G?
Qualcomm Snapdragon and Qualcomm Gobi are products of Qualcomm Technologies, Inc.
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4G technology trends
15
LTE growth
0
40
80
120
160
0 1 2 3 4
Co
nn
ec
tio
ns
(m
illi
on
s)
Time since launch (years)
UMTS
LTE
0
20
40
60
80
100
0 1 2 3 4 5 6
Co
nn
ec
tio
ns
(m
illi
on
s)
Time since launch (years)
UMTS
LTE
~4x the subs in first 4 years 100M subs in ~half the time
Source: GSMA intelligence (Nov. 2013), connections differ from subscribers in that each subscriber can have multiple connections
UMTS
LTE/3G multimode
UMTS
LTE/3G multimode
16
Multimode 3G/LTE is the foundation for successful LTE
Designed to enable
consistent broadband experience outside LTE coverage
Designed to enable
ubiquitous voice services—even with VoLTE1
Designed to enable
global roaming for the foreseeable future
3G (and 2G) Enables ubiquitous broadband coverage, voice services, global roaming
LTE (FDD/TDD)
Enables blazing fast, low-latency broadband connectivity
1Fallback to 3G/2G (CSFB) since 2012; VoLTE with SRVCC designed to enable seamless voice, but CSFB still needed for roaming
LTE FDD/TDD
WCDMA/HSPA+
1X, EV-DO
TD-SCDMA
GSMA/EDGE
Multimode
Qualcomm Gobi is a product of Qualcomm Technologies, Inc.
©2014 Qualcomm Technologies, Inc. All Rights Reserved.
17
LTE band fragmentation increasing bands in mobile devices
Nu
mb
er
of
Ba
nd
s in
Ha
nd
se
ts
0
3
6
9
12
15
18
2G Early 3G 3G Today Early 4G Multimode
4G
3G
2G
4G Multimode
Major impact on radio frequency “front end” design
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4G Evolution
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Evolution of wireless connectivity New features, plus backwards compatibility raises the bar
REL-7/8 REL-9 REL-10 REL-12 & BEYOND REL-11
HSPA HSPA+ HSPA+ HSPA+ Advanced
REL-12
WCDMA WCDMA+
TD-SCDMA
REV A MULTICARRIER PHASE II
EV-DO EV-DO Rev. B DO Advanced
PHASE I
CDMA2000 1X VOICE EFFICIENCY M2M EFFICIENCY
1X Advanced
REL-8/9 REL-10 REL-11 REL-12 & BEYOND
LTE FDD/TDD LTE Advanced
802.11 ad
802.11 ah
802.11 G 802.11 N 802.11 ac
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LTE evolution Industry dynamics driving smartphone upgrades
Operators pushing
new capabilities to
improve service and
increase capacity
Consumers desire
for faster speeds,
more video
>260 >160% YoY LTE networks launched Growth of LTE
connections
Source: GSA Jan. ‘14, GSMA Intelligence Jan. ‘14
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Fourth generation LTE New Qualcomm® Gobi™ LTE Advanced modem and RF solution
Supports next gen LTE Advanced wideband CA
4th generation LTE transceiver
1st 28nm RF
~3x* more CA band combinations
One chip, all carrier aggregation combinations
Dynamically adapts for superior performance
2x faster* LTE Advanced to 300 Mbps
4th generation LTE modem
1st 20nm modem
Wired broadband performance, seamless mobility
*Compared to previous generation QCT solutions. Qualcomm Gobi is a product of Qualcomm Technologies, Inc. Qualcomm WTR 3925 is a product of Qualcomm Atheros, Inc.
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LTE scale leadership Third generation modem – launch velocity continues
Time 05/2011 01/2014
1300+ OEM LTE designs globally based on Snapdragon or Gobi chips
• 750+ of these have been accepted or launched
Cu
mu
lati
ve
Nu
mb
er
of
Ca
rrie
r A
cce
pta
nce
s
(Un
iqu
e O
EM
De
vic
es)
Source: Qualcomm Technologies, Inc. data
Modem Generation
First
Second
Third
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Industry taking the next step with LTE-Advanced 300 Mbps peak rate enabled by carrier aggregation is the gold standard for 2014
2011 - 2012 2013 2014 Beyond
~300 Mbps LTE-Advanced CAT6
~150 Mbps LTE-Advanced CAT4
~100 Mbps LTE CAT3
24
Qualcomm RF360 front end solution
First commercial truly global RF solution for LTE Devices
• Global design, economies of scale
• Power
• Performance
• Size
• Reduced development time
Advantages
Enabled by
• System-level solution
• RF CMOS integration advantages
• Optimized end-to-end performance
Power
Management
One solution designed for:
All major modes. All major bands.
W
WTR Transceiver
Snapdragon
Processor with
Modem
*As compared to the previous Qualcomm RF solution.
Integrated LTE
Advanced modem
PA/antenna switch
LTE multimode/
multiband transceiver
Antenna tuner
Envelope tracker
Industry Traction: 75+ designs across 15+ OEMs
RF360 Products:
25
LTE Advanced brings different dimensions of improvements
Spectrum aggregation Carrier aggregation across multiple carriers, multiple bands, and across licensed and unlicensed spectrum
Primarily higher data rates (bps)
Multi-antenna processing
Downlink MIMO up to 8x8, enhanced Multi User MIMO, uplink MIMO up to 4x4 and Coordinated Multipoint, or CoMP
Higher spectral efficiency (bps/Hz)
MIMO,
CoMP
HetNet enablement Small cell co-existence with advanced interference management (eICIC/IC)
Higher spectral efficiency per coverage area (bps/Hz/km2)
Small Cell
F1
Up to
100
MHz
Aggregated Data Pipe
LTE Carrier #1
LTE Carrier #2
LTE Carrier #3
LTE Carrier #4
LTE Carrier #5
CoMP can fit into more than one of the above categories
26
LTE Broadcast
27
LTE Broadcast technology overview
LTE Broadcast benefits:
Enhanced live video
experience
Reduced content delivery
costs for operators
Unicast offload to reduce
traffic congestion
Fully integrates with LTE
infrastructure and chipsets
No dedicated spectrum or
overlay network required
Contrast with Unicast:
• 3GPP standardized with
many enhancements
• Efficient delivery of common
content
• Designed for virtually
unlimited number of users
• Single Frequency Network
(SFN)
• Better cell edge rates and
spectral efficiency
28
LTE Broadcast technology overview
LTE Broadcast
Network Elements
LTE Radio network in broadcast
mode
Stronger cell edge
signal
How LTE Broadcast enables better video experience in fringe coverage areas
29
In-venue multicasting
Video broadcast
Over-the-air OS and apps updates
Newspaper, magazine downloads
Breaking news, disaster recovery
Public safety, emergency alerts
e-learning
Digital signage, mobile advertising
Stock tickers, news feeds
LTE Broadcast apps and services
Qualcomm Proprietary and Confidential
What’s
different
now?
More than just live TV
Fully integrated in LTE
Big screens, better experiences
Ecosystem readiness
30
Qualcomm Technologies Inc. LTE Broadcast Solution
World’s First Commercial LTE Broadcast-enabled Chipset
Qualcomm Snapdragon 800 Processor
MSDC
Interoperable with major infra vendors DASH and HEVC support Multiband and mobility support Performance and power optimized Proven SDK
Advantages
Multicast Services Device
Client (MSDC)
Streaming & File
Delivery Services
Service
Discovery
File Repair
FLUTE
Forward Error Correction
Technology
Qualcomm® RaptorQ™ & Raptor
Reception
Reporting
Qualcomm RaptorQ is a product of Digital Fountain, Inc.
31
Roland-Garros LTE Broadcast Demo with France Télévisions and Orange
SEE YOU TOMORROW AT ROLAND-GARROS !
32 Richer Content and New Usages Global Traffic More Devices
Summary
4K Gaming
Data &
Performance
Demand
Increase
33
For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
©2013 - 2014 Qualcomm Incorporated and/or its subsidiaries. Qualcomm, Snapdragon and Adreno, are trademarks of Qualcomm Incorporated, registered in the United States and pother countries. Qualcmom RF360 is a trademark of Qualcomm Incorporated. All Qualcomm Incorporated trademarks are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.
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