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Qualcomm Solutions for Smart Devices Hélio Akira Oyama Director Product Marketing

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Apresentação de Helio Oyama, diretor de Marketing de Produto para América Latina da Qualcomm, durante o Fórum Tablets & Smartphones 2013, no dia 12 de novembro de 2013, em São Paulo

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Page 1: Qualcomm - Fórum Tablets & Smartphones 2013

Qualcomm Solutions for Smart Devices

Hélio Akira Oyama Director Product Marketing

Page 2: Qualcomm - Fórum Tablets & Smartphones 2013

2

Qualcomm Is a World Leader in Next-generation Communications Technologies

Over 25 years of driving the evolution of wireless communications

Making wireless more personal, affordable and accessible to people everywhere

S&P 100 / S&P 500 / Fortune 500

WIRELESS

COMPANY

FABLESS

COMPANY

RFIC

COMPANY

SEMICONDUCTOR

COMPANY

Page 3: Qualcomm - Fórum Tablets & Smartphones 2013

3

Continuing Strategic R&D Investments

$0

$1

$2

$3

$4

$5

FY'05 FY'06 FY'07 FY'08 FY'09 FY'10 FY'11 FY'12

GA

AP

R&

D E

xpenditure

s (

Bill

ions)

*Cumulative R&D expenditures to date since 1985 through fiscal 2012

Page 4: Qualcomm - Fórum Tablets & Smartphones 2013

4

/ /

Qualcomm Modem Technology Leadership A History of Time-to-market and Product Superiority

2008 2010 2012 2009 2011 2007 2006 2005 2004 2013

90

70

50

30

40

60

80

100

20

10

DL 1.8 Mbps

UL 384 kbps

DL 7.2 Mbps

UL 5.76 Mbps

DL 28 Mbps

UL 5.76 Mbps

First Integrated

LTE Multimode

Peak D

L D

ata

Rate

(Mbps)

First LTE World Mode DL 100 Mbps

MSM

6275

MSM

7200

MDM

8200

MDM

8220

MDM

9x00

MDM

9x15

MDM

9x25

First LTE Advanced

Carrier Aggregation

with Cat4

First Integrated

LTE Smartphone

MSM

8960

150

First DC-HSPA+

First HSDPA

First HSUPA

First HSPA+

3G DL 42 Mbps

4G

Page 5: Qualcomm - Fórum Tablets & Smartphones 2013

5

Qualcomm is a mobile native

We lead the industry we co-created after decades of investment and experience

3G/4G/LTE

AP

GPU

DSP

RF

Sources: Mobile AP Unit Shipment - Strategy Analytics; GPU Shipment - Jon Peddi Research; DSP shipment - Forward Concepts; 3G/4G/LTE - Strategy Analytics; RF iSuppli, Q1’12

Page 6: Qualcomm - Fórum Tablets & Smartphones 2013

6

Convergence = Growing Power Gap

Energy demand of handset applications is growing

Source: Battery Technology & Power Management Conference, Vancouver, 18 August, 2005. Stuart Robinson, Strategy Analytics, Ltd.0

...

Page 7: Qualcomm - Fórum Tablets & Smartphones 2013

7

Key Qualcomm Differenciations

Integration

System on a Chip (SoC)

Customized

MicroArchitecture

Page 8: Qualcomm - Fórum Tablets & Smartphones 2013

10

Modem

DSP

CPU

GPU

Position location

Multimedia Power management

RF

Memory

Connectivity

Software/HLOS

The whole is greater than the sum of the parts Integrating all key technology blocks

Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.

Page 9: Qualcomm - Fórum Tablets & Smartphones 2013

11

PM 8941 PM 8841

Power Management

Integrated System Design approach for higher performance

One solution designed for:

All modes. All bands.

WTR 1625L Transceiver

MSM 8974 Processor

and Modem

Band Band Band Band

Band Band Band

QFE15xx Antenna

Matching Tuner

QFE11xx Envelope

Power Tracker

QFE23xx Power Amp and Antenna Switch

QFE27xx RF POP™

CPU

GPU

Sensors

Multimedia, audio, video, and gestures

Connectivity

Gobi

3G/4G LTE

Wi-Fi,

Bluetooth,

FM and USB

DSP

Camera

Display

Location

*As compared to the previous Qualcomm RF solution.

Optimizing performance by integrating all key blocks of a mobile platform

Reduces heat by up to 30% and power consumption by up to 20%

Half the size of RFFE

Page 10: Qualcomm - Fórum Tablets & Smartphones 2013

12

Key advantages of integration

Power saving

Better

performance

Better time to

market

Smaller device

Page 11: Qualcomm - Fórum Tablets & Smartphones 2013

13

Key Snadpdragon Architecture Advantage

MULTITHREAD MIXED WORKLOADS MULTITHREAD MIXED WORKLOADS

VS.

CLOCK 0 VOLTAGE 0

CLOCK 1 CLOCK 2 CLOCK 3 CLOCK 4

CPU 1 CPU 2 CPU 3 CPU 4

VOLTAGE 1 VOLTAGE 2 VOLTAGE 3 VOLTAGE 4

Shared L2 VOLTAGE 1

CLOCK 1

CPU 1 CPU 2 CPU 3 CPU 4

L2 Cache

Competitor

aS

MP

CPU1 CPU2 CPU3 CPU4

SM

P

CPU1 CPU2 CPU3 CPU4

Page 12: Qualcomm - Fórum Tablets & Smartphones 2013

14

Qualcomm Snapdragon across a range of devices

Smartphone technology is expanding into many other computing and CE categories

Page 13: Qualcomm - Fórum Tablets & Smartphones 2013

15

Confidential and Proprietary - Qualcomm Technologies, Incorporated. All Rights Reserved.

Snapdragon 800

IZat GNSS with

support for three

GPS

constellations

Support for up to

2560x2048 display

Miracast 1080p HD

support

21+13MP with dual ISP

Ultra HD Capture and Playback

DTS-HD and Dolby Digital Plus audio

Expanded Gestures

Integrated Gobi 3G/4G LTE

Advanced World Mode1, 802.11ac

1,

USB 3.0 and BT 4.0 offers broad

array of high speed connectivity

Hexagon QDSP6 for ultra low

power applications and

custom programmability

Adreno 330 for advanced

graphics

Krait 400 CPU features 28HPm

process technology superior

Quad Core 2GHz+ performance

1 Available only in select processors

Page 14: Qualcomm - Fórum Tablets & Smartphones 2013

16

Qualcomm® Snapdragon™ processors

The heart of the latest devices

85+ manufacturers shipping with Snapdragon

1000+ devices announced or commercially available

*Includes Qualcomm reference design

Page 15: Qualcomm - Fórum Tablets & Smartphones 2013

17

CALA - Smartphone Sales in Millions Units

Source: Strategy Analytics-May 2013

Page 16: Qualcomm - Fórum Tablets & Smartphones 2013

18 Source: GfK

3G/4G - Smartphone Sales – M (Units)

Jan-Sep13

Brazil - Smartphone Sales & Penetration

3G/4G - Smartphone Sales % Total Market

3G/4G - Smartphone vs Featurephone

Page 17: Qualcomm - Fórum Tablets & Smartphones 2013

19

For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog

Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. Other products and brand names may be trademarks or registered trademarks of their respective owners

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