quality craftsmen portal for your home
TRANSCRIPT
QUALITY CRAFTSMEN
FOR YOUR HOME
DIGITAL MARKETPLACE
17/04/2016
CONFIDENTIAL
Market problems
Gen X’ers extremely busy taking
care of job, household & elderly
3 | Value Cycle Preparation 24 April 15
Not easy to find quality craftsmen
within an acceptable timeframe
4 | Value Cycle Preparation 24 April 15
75% end customers see no difference
between products from different
service providers
Up to 62% willing to pay more for
« more relevant » products
[Accenture Global Customer Survey]
« Big Brands » lost connection
with their end customers6 | Value Cycle Preparation 24 April 15
Barbarians at the gate, ready to
steal “Big Brands” lunch !!!
The solution
Selection of top quality service providers
on supplier-labeled online/mobile portal
closely monitored by AXA Assistance
9 |
Your
brand
Welcome to
Your brand
10 |
Wide & growing range of services available in
normal and 24h/urgent mode (at premium cost)
Availability, quality and price safeguarded by A.A.
and confirmed by objective customer ratings
11 |
Rich functional roadmap for win-win-win between
end customer, craftsmen and business partner
12 |
Project Description Supplier Selection Work ExecutionSupplier Payment &
Closure of Project
Simple & Fixed-price
Service Catalogue
Interactive Wizard for
Complex Projects
Advice on green
subsidies
Provider screening by
AXA Assistance
Provider Ratings by
Customers
Provider References
with pictures
Top 3 + other Supplier
Selection
Customer Invoicing by
AA with Guarantees
Rebates sharing
negotiated by AA
Expected Start DateProvider availability
(& booking)
Emergency Service
SLA
Comfort Service
SLA
Status (track of the
steps) & Estimated
Delivery Time
Provider GPS Tracking
in case of emergency
Customer & Provider
upload “after” pictures in
case of issues
AA fix the problem
free-of charge
AA represents customer
against provider
Budget Estimation
A.A.’s business case fueled by provider rebates
Partnership model
Roles & responsibilities of partnership model
14 |
FREEMIUM
model
Leverage existing Assistance
Network
Generate more business and
revenue also in non-
emergency situations
Responsibility to
Build and maintain a
“quality network”
Answering KSF’s of end
customer
Quality (positive
experience and peace of
mind)
Responsiveness &
accessibility (win time)
Onboard new services
as the offer evolves
Position as a differentiator and
leverage existing customer
database
Be continuously present in
the customer’s life cycle and
build positive experiences
Responsibility to
Promote the offer
regularly
Drive customers to the
platform, to realise the
targeted volume of
contracts
Freemium Status I November 2015 CONFIDENTIAL
BUSINESS PARTNER
Value proposition for network providers
15 | Freemium Status I November 2015 CONFIDENTIAL
Instant access to
large customer base
No money to spend
on marketing
Minimum time lost
on sales efforts
Strong AXA brand
Clear rules &
regulations
Quality standards
& customer ratings
AA handling
complaints
Maximum chance
of being paid by
end customer
Digital tools & processes, available 24/7
Fully automated handling wherever possible
Zero cost electronic communication with customers
Before & after pictures to avoid discussions