quality craftsmen portal for your home

15
QUALITY CRAFTSMEN FOR YOUR HOME DIGITAL MARKETPLACE 17/04/2016 CONFIDENTIAL

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Page 1: Quality craftsmen portal for your home

QUALITY CRAFTSMEN

FOR YOUR HOME

DIGITAL MARKETPLACE

17/04/2016

CONFIDENTIAL

Page 2: Quality craftsmen portal for your home

Market problems

Page 3: Quality craftsmen portal for your home

Gen X’ers extremely busy taking

care of job, household & elderly

3 | Value Cycle Preparation 24 April 15

Page 4: Quality craftsmen portal for your home

Not easy to find quality craftsmen

within an acceptable timeframe

4 | Value Cycle Preparation 24 April 15

Page 5: Quality craftsmen portal for your home

75% end customers see no difference

between products from different

service providers

Up to 62% willing to pay more for

« more relevant » products

[Accenture Global Customer Survey]

Page 6: Quality craftsmen portal for your home

« Big Brands » lost connection

with their end customers6 | Value Cycle Preparation 24 April 15

Page 7: Quality craftsmen portal for your home

Barbarians at the gate, ready to

steal “Big Brands” lunch !!!

Page 8: Quality craftsmen portal for your home

The solution

Page 9: Quality craftsmen portal for your home

Selection of top quality service providers

on supplier-labeled online/mobile portal

closely monitored by AXA Assistance

9 |

Your

brand

Welcome to

Your brand

Page 10: Quality craftsmen portal for your home

10 |

Wide & growing range of services available in

normal and 24h/urgent mode (at premium cost)

Page 11: Quality craftsmen portal for your home

Availability, quality and price safeguarded by A.A.

and confirmed by objective customer ratings

11 |

Page 12: Quality craftsmen portal for your home

Rich functional roadmap for win-win-win between

end customer, craftsmen and business partner

12 |

Project Description Supplier Selection Work ExecutionSupplier Payment &

Closure of Project

Simple & Fixed-price

Service Catalogue

Interactive Wizard for

Complex Projects

Advice on green

subsidies

Provider screening by

AXA Assistance

Provider Ratings by

Customers

Provider References

with pictures

Top 3 + other Supplier

Selection

Customer Invoicing by

AA with Guarantees

Rebates sharing

negotiated by AA

Expected Start DateProvider availability

(& booking)

Emergency Service

SLA

Comfort Service

SLA

Status (track of the

steps) & Estimated

Delivery Time

Provider GPS Tracking

in case of emergency

Customer & Provider

upload “after” pictures in

case of issues

AA fix the problem

free-of charge

AA represents customer

against provider

Budget Estimation

A.A.’s business case fueled by provider rebates

Page 13: Quality craftsmen portal for your home

Partnership model

Page 14: Quality craftsmen portal for your home

Roles & responsibilities of partnership model

14 |

FREEMIUM

model

Leverage existing Assistance

Network

Generate more business and

revenue also in non-

emergency situations

Responsibility to

Build and maintain a

“quality network”

Answering KSF’s of end

customer

Quality (positive

experience and peace of

mind)

Responsiveness &

accessibility (win time)

Onboard new services

as the offer evolves

Position as a differentiator and

leverage existing customer

database

Be continuously present in

the customer’s life cycle and

build positive experiences

Responsibility to

Promote the offer

regularly

Drive customers to the

platform, to realise the

targeted volume of

contracts

Freemium Status I November 2015 CONFIDENTIAL

BUSINESS PARTNER

Page 15: Quality craftsmen portal for your home

Value proposition for network providers

15 | Freemium Status I November 2015 CONFIDENTIAL

Instant access to

large customer base

No money to spend

on marketing

Minimum time lost

on sales efforts

Strong AXA brand

Clear rules &

regulations

Quality standards

& customer ratings

AA handling

complaints

Maximum chance

of being paid by

end customer

Digital tools & processes, available 24/7

Fully automated handling wherever possible

Zero cost electronic communication with customers

Before & after pictures to avoid discussions