Quality DaycareStrategic Marketing plan

Mission Statement

To provide quality and convenience to hospital employees

ObjectivesObtain contracts with a minimum of ¼ the

583 hospitals in the state of Texas starting with San Antonio and its surrounding cities.

Appeal to Target Markets

Target Market

Competitor Targets

QualityVS

Service Features24 hour operating facilityCertified StaffMother baby roomSeparate room for each age groupConvenience to job site

Core StrategyIncrease awareness worldwide about the

benefits of daycare onsite.

Promote a “quality” daycare experience

Appeal to kids

Communication Channels PR

Direct Marketing

Personal Selling

The MessagesShift workers do not have to settle for less!

Parents can have quality daycare without the extra costs associated with after hours just like parents who work the usual 8 to 5!

Breastfeeding mothers are welcome!

Measuring effectiveness of Campaign

Coupon use

Tracking studies/surveys

Marketing Mix: Price

Prestige Pricing

Hospital pays ¼Employees pay 3/4

Channels of Distribution

Hospital(Acting as

facilitating agent)

Quality Daycare Customer

Customer relationship managementCreate a Database

Analysis

Customer Selection

Customer Targeting

Relationship Marketing

Privacy Issues

Metrics

Conclusion

References