Quality of Life CoalitionDickinson County, KS

Strategic Prevention Framework

Underage Drinking Prevalence OutcomesPast 30 Day Use

2008Baseline

32.9%

2009 31.4%

2010 31.2%

2011 26.1%

GOAL 22.9%1 2 3 4

5.4

4.6

3.3

3.9

Rate

Rate Linear (Rate)

Rate of Past 30-day use has declined each year since project inception – and had largest decrease from 2010-11. With continued coalition efforts it is

likely that the goal will be met.

Underage Drinking Prevalence OutcomesBinge Drinking

2008Baseline

19.9%

2009 15.3%

2010 17.2%

2011 11.8%

1 2 3 4

5.4

4.6

3.3

3.9

Binge Drinking

Rate Linear (Rate)

Rate Binge Drinking use declined the first year, showed slight increase in year two and declined dramatically in year 3. Although Binge Drinking was

not a targeted outcome, the coalition is pleased that strategies are positively affecting this issue.

Targeted Influencing FactorsEnforcement – Increase rate of citations for MIP

2007Baseline

31

2009 27

2010 7

2011 12

2012* data provided by local law enforcement as of Aug 2011

43

Target 29

Rate of MIP fell (wrong direction) in the first 3

years of project. However, under new leadership, law

enforcement officers on the street are supported and empowered to issue

these citations.

Strategies – Saturation Patrols & CMCA

Targeted Influencing FactorsReduce % parents reporting it is not wrong at all for child to drink

2008Baseline

5.4%

2009 4.6%

2010 3.3%

2011 3.9%

Target 3.5% % of parents reporting that it is not wrong for their children to drink has decreased each year, exceeding the targeted goal in

2011.

1 2 3 4

5.4

4.6

3.3

3.9

Rate

Rate Linear (Rate)

Strategies – Parent Letters, CMCA

Targeted Influencing FactorsIncrease % of students who report they would be caught by police if drinking

2008Baseline

28.8%

2009 27.1%

2010 37.9%

2011 33.1%

Target 33.1% % of parents reporting that it is not wrong for their children to drink has decreased each year, exceeding the targeted

goal in 2011.

1 2 3 4

5.4

4.6

3.3

3.9

Rate

Rate Linear (Rate)

Strategies – Saturation Patrols, CMCA

Targeted Influencing FactorsProportion of you who report there is no risk in harming themselves

2008Baseline

13.3%

2009 14.5%

2010 14.1%

2011 11.9%

Target 8.3% % of students reporting that there is risk in drinking

increased the first two years but decreased this past year.

2008 2009 2010 2011

51

62

41 42

Rate

6th grade 51 62 41 42

Linear (6th grade 51 62 41 42)

Strategies – Too Good for Drugs, Class Action

Targeted Influencing FactorsStudents at risk for academic Failure

2008Baseline

44.3%

2009 42.7%

2010 43.3%

2011 39.2%

Target 40.3%Students at risk for academic

failure have decreased exceeding the goal.

Strategy– Big Brothers Big Sisters

2008 2009 2010 2011

51

62

41 42

Rate

6th grade 51 62 41 42

Linear (6th grade 51 62 41 42)

Targeted Influencing Factors% Students reporting poor family management

6th grade

8th grade

2008Baseline

51% 44%

2009 62% 46%

2010 41% 52%

2011 42% 42.7%

Target 42% 35%6th grade students reporting poor

family management have declined to reach goal. 8th grade students have

increased two years, but decreased in 2011 heading in the right direction. Strategy– Keep A Clear Mind

2008 2009 2010 2011

Rate

6th grade

Linear (6th grade)

8th grade

Linear (8th grade)

Extent of SaturationProgram # Participating

Enforcement – Saturation Patrols 19,344

Parent Letters 3,469

CMCA 89 / 19,344

Too Good for Drugs 787

Class Action 354

Big Brothers Big Sisters 36

Keep A Clear Mind 47

Environmental 19,344

Information Dissemination 3,469

Alternative Drug Free 36

Prevention Education 1,188

Strategy Effectiveness

Saturation or Scope

of Impac

t

Continuum of Impact

Low (awareness)

High (knowledge or behavior change)

High Reac

h

Saturation PatrolsCMCA strategiesParent LettersMedia CampaignToo Good for Drugs

Low Reac

h

Class ActionBig Brothers Big Sisters

Keep A Clear Mind

Strategy Effectiveness

Strategy Effectiveness

Saturation PatrolsImplementers: Dickinson County Sheriff Department & Abilene Police Department

# Delivered Practice Change Policy Change

2009 4 4 - Work with community to plan Staff trainedData collectedPost-event planning

1 – Sheriff department makes policy to implement Saturation Patrols

2010 4

2011 ( as of 9/30/11)

5 1- APD makes policy to implement Saturation Patrols

Strategies

Big Brothers Big Sisters

2009-201125 Middle School Age Matches Made

1 - New Practice to serve Middle School Age Students

Strategies

Communities Mobilizing for Change on Alcohol2009-2011

-3 sessions of training provided by the Youth Leadership Institute-- 25 community members trained-- Strategies: Law Enforcement Training (1x); Sticker Shock (2x); Parents Who Host Lose the Most (1x); Safe Spots Book (1x); Improved System of reporting UAD through Crime Stoppers

Strategies

Too Good for DrugsImplementers: Dickinson County Sheriff Department/School Resource Officer, Abilene Police Department/School Resource Officer, Herington High School Physical Education instructor, Herington Middle School Counselor, Abilene High School Physical Education Instructor, Chapman High School Physical Education Instructor

# Delivered Practice Change

Policy Change

2008 0 0 5

2009 4 0 0

2010 4 1 – coalition staff conduct pre & post test

0

2011 ( as of 9/30/11)

2 (in progress)

0 0

Strategies

Class ActionImplementers: Herington High School Government instructor, Abilene High School Government Instructor, Chapman High Government Instructor

# Delivered Practice Change Policy Change

2008 0 0 5 – school boards adopt policy to implement curricula

2009 3 0 0

2010 1 0 0

2011 ( as of 9/30/11)

1 (in progress) 0 0

Strategies

Keep A Clear MindProgram is take-home lessons for parents and children (4th-6th grade). The coalition and partners (4H, Big Brothers Big Sisters, Girl Scouts) sign up participants.

# Delivered Practice Change

Policy Change

2008 0 0 0

2009 1 0 0

2010 1 0 0

2011 ( as of 9/30/11)

1 0 0

Strategies

Parent LettersAbilene, Chapman, Herington, Hope, Solomon Middle & High schools

# Delivered Practice Change Policy Change

2008 0 0 5 – school board adopted policy of sending letters

2009 4 0 0

2010 6 0 0

2011 Ended strategy

Media is primary prevention vehicle; youth, parents and schools are primary audience for prevention efforts; youth serving agencies, law enforcement and business are partners in prevention efforts.

Community Mobilization – Sector Involvement

Underutilized SectorsReligious or Fraternal Organizations – these sectors have provided facility usage for meetings and volunteers for events. Efforts to further engage the Faith Community by inviting their youth/parent congregations to participate in Keep A Clear Mind. Send informational letter and follow-up with personal visit or phone call.

Healthcare Professionals – have healthcare professionals provide community education through public presentations and materials. Look for healthcare professional champions and invite to present at Town Hall meetings and in schools.

Civic and Volunteer Groups

Government Agencies

Other – continue to inquire about prevention education resources and assistance in product planning.

Community Mobilization

AWARENESS“I was attending an adult party and a young child about 3 years old picked up

his father’s unopened beer. The father, who was about 30, took it away and said “I better get that before I get in trouble for social hosting.” Although he was

joking, this example shows that people are now more aware of laws, are seeking to be good role models, and are conscious about making sure children

are kept away from alcohol.” – Dickinson County Coalition Member

READINESSLocal government was asked in 2010 to allow alcohol at a public building. The Coalition

spent much time contacting elected officials and educating members about the reasons it was not a good idea to change this policy. The elected body went ahead with a public

meeting to hear from community members about different perspectives. Ultimately the policy was not changed but the vote was also not unanimous.

In 2011, local government was again asked to consider changing policy to allow alcohol at a public venue. This time the elected body determined that they would not make any

consideration to change the policy.

Community Mobilization

Key Leaders Support in Dickinson County

• Having the right connections. • Having people who can champion the cause to other key leaders

quietly but very effectively.• Having partners who help with strategies for which there is no

funding. • Having leaders who help acquire future funding for coalition.

• Having people who are consistent in attending coalition meetings even though they have many other commitments.

Next StepsFactors Contributing to Outcome Data Moving• Key sector leader support and broad, diverse support• Media -> community awareness• Good results = increased enthusiasm for making difference• Youth are ready to learn and Parents are ready to listen

Factors Impeding Progress• Some implementers not committed to success• School budget reductions = change in focus

Next Steps• Renewed commitment from school boards and administrators• Develop report of other factors possibly attributed to underage drinking reduction • Continue to promote efforts, positive results throughout communities and sectors

Proudest Accomplishment

Actually reducing Past 30-day use & Binge

Drinking!

Most Significant Lesson Learned

Not everyone agrees on what the right things are to do in a community to address underage drinking – especially those who are not a part of the planning

process.

There will be disagreements on community issues.

It is better to try to work together than ask people to take sides and cause conflict.