quantified self | ihrsa 2014
TRANSCRIPT
Utilizing Self-Tracking Activity Tools for the Benefit of the Fitness
Industry
Steve Groves, CIOGoodLife Fitness
Know ThyselfHow self-tracking devices could disrupt the
fitness industry
Steve Groves, CIOGoodLife Fitness
Q: Are we on the verge of a disruptive innovation or is this simply a passing fad?
“Why would we want to cater to a bunch of 12
year olds?”
“Why would we want to cater to a bunch of 12
year olds?”
Agenda
1) What is Quantified Self?
2) Will it be disruptive or simply compliment what our industry is already doing well?
3) My own personal journey
4) Hands on Show and Tell / Q&A
The year of “Quantified Self”?
2007 The Year of the iPhone2009 The Year of Social Media2011 The Year of the Tablet2013 The Year of The Quantified Self
Wearable
Computing
Mobile Phones
and Apps
“The Internet
of Things”
“If you want to improve something, start measuring it.”
“The other way self-tracking works is by creating a common language so you can share results with others, either to receive encouragement as in a support group or to take part in competitions.”
A measured life is an improved life
"Data acquisition on aspects of a person's daily life in terms of inputs, states and
performance."~ Wikipedia
Inputs: Calories consumed, hours and quality of sleep, air conditions, weather...
States: Hydration level, temperament or mood, excitement level...
Performance: Physical such as speed and distance & physiological such as heart rate, blood glucose and caloric burn
In simple terms...
Self knowledge through numbers
“Instant feedback is a great motivator"
Will it be disruptive or complimentary to the
fitness industry?
Disruptive Innovation
“A process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.” ~ Clayton Christensen
“...to date the platform’s biggest drawback has been its lack of integrations with fitness tracking apps and devices...”
~ Rip Empson, TechCrunch, June 28th 2012
“The better thing would be for GymPact to tie in their software with a heart rate monitor. People can get credit for keeping their heart rate above an age-appropriate level for a certain total number of minutes...”
~ Hogger15 Blog, March 23 2012
Gym-Pact adds fitness tracking
• GPS and accelerometer data now used to verify workouts
FDA Crack Down Begins
Function Meets Fashion
Function Meets Fashion
Function Meets Fashion
Fitness Industry Opportunity
:: Tracking of corporate wellness clients via pedometers -> GlobalFit’s Destination: You project
:: Tracking of PT clients’ sleep habits for analysis of recovery from exercise
:: Learn more about the other 164+ hours in the week when clients aren’t in our clubs
My Personal JourneyIt started simply but grew and grew...
Quantified Self Groups - East USA
Quantified Self Groups - West USA
"Life is made up of thousands of little decisions. Behavior change is about these small micro-decisions that we make throughout the day and changing a number of those
over time. That's what we're trying to solve.”
~ Travis Bogard, VP of Product Management and Strategy for Jawbone
Show & Tell & Q & A