quarterly briefing agil sein
DESCRIPTION
Quarterly Technology Briefing, September 2013, Berlin/Hamburg GermanyTRANSCRIPT
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Quarterly Briefing Berlin/Hamburg, September 2013
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Case Study “Agil sein” statt “Agil vorgehen”
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Claude Muller Head of New Distribution Capability (NDC) [email protected]
Michael Schultheiss Business Development Manager [email protected]
Birgitta Böckeler Lead Consultant/Developer [email protected] @birgitta410
Sprecher
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Flugplan
! IATA & NDC ! “Agil sein” statt “Agil vorgehen” ! Q&A
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Simplifying the Business © COPYRIGHT IATA 2013
IATA - International Air Transport Association
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Simplifying the Business © COPYRIGHT IATA 2013
Ö www.iata.org/stb
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Simplifying the Business © COPYRIGHT IATA 2013
EXECUTIVE SUMMARY ä New Distribution Capability is an IATA-led collaborative industry
initiative to build an open Internet-based data messaging standard for use in indirect distribution channels
ä This is the modernization of 40-year-old data exchange standards developed before the Internet was invented
ä NDC will enable greater transparency and choice for consumers through comparison shopping
ä NDC will close the gap in product availability between the direct and indirect channels
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Simplifying the Business © COPYRIGHT IATA 2013
AIR TRAVEL SHOPPING TODAY ä Via the indirect channel
w Search by city pair and date
w Compare on price or time
w Limited product information
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Simplifying the Business © COPYRIGHT IATA 2013
AIR TRAVEL SHOPPING TODAY
ä Via the direct channel, i.e. airline websites w Internet gives airlines
opportunity to present complete offers directly via their websites
w Airlines compete on full scope of products & services
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Simplifying the Business © COPYRIGHT IATA 2013
AIR TRAVEL SHOPPING TODAY ä Consumers can see the difference, personalize offers, and get
more choices via the direct channel
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Simplifying the Business © COPYRIGHT IATA 2013
COMPARISON: HOTEL SHOPPING TODAY ä Why isn’t the indirect air travel channel more robust, like
shopping for hotel rooms? w Search by ratings and deals
w Compare on value to consumer
w Rich product information
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Simplifying the Business © COPYRIGHT IATA 2013
DISTRIBUTION TOMORROW ä Vision of a NDC-enabled industry
w Airlines, travel agents and third party systems are already connected today but lack inter-operability
w NDC provides a standard for those connections
w Having a “standard” translates to lower development costs and higher implementation speed
w The standard also facilitates content aggregation and consequently comparison shopping
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Simplifying the Business © COPYRIGHT IATA 2013
DISTRIBUTION TOMORROW Ö CUSTOMER
Ö OFFER Ö BUILT FROM FILED
Ö SCHEDULES & FARES
Ö AGGREGATOR Ö SABRE Ö AMADEUS Ö TRAVELPORT
Ö FARES
Ö AIRLINE RESERVATION & INVENTORY SYSTEMS
Ö ATPCO Ö SCHEDULE
S
Ö OAG Ö AVAILABILI
TY
Ö OFFER Ö RICH
CONTENT
Ö IN
DIR
EC
T C
HA
NN
EL
Ö D
IRE
CT C
HA
NN
EL Ö OFFER
Ö NDC Ö RICH CONTENT
Ö COMMON STANDARD
Ö NEW ENTRANTS
Ö TRAVEL AGENT/OTA
Ö E-COMMERCE/WEBSITE
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Simplifying the Business © COPYRIGHT IATA 2013
NDC DEMONSTRATOR ä The art of the possible – What NDC could look like
ä Show the benefits of the NDC standard and dispel misconceptions.
ä ThoughtWorks selected – agile methodology, design perspective, facilitation skills, inception / fuzzy front-end.
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IATA-Mitglieder TMCs
(Travel Management Companies)
Online- Reisebüros
Aggregatoren
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Kurzlebig
Offline
Ungewöhnlicher Endbenutzer
“Keine Anforderungen”
Inception
Design und User Experience
Domäne
Technologien
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“Wir sind uns einig.” “Aah!”
“Dann sind wir uns ja einig!”
“Oh…”
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“WOW-Effekt”
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Ziele & Prioritäten
Skizzen & Szenarien
Technischer Entwurf
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Design/ UX
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Demo
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Design und UX • Schnell in den Browser • Skills im Team • Ständiges Feedback • Wiederverwendung freier Resourcen • Schnelle Evaluation von
JavaScript-Bibliotheken
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GDS
Interlining
Fare Classes
Ticket Pricing
ATPCO TMC
OTA
Segments
Stopovers
SBT DDX
PADIS
Ancillaries
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TMC Prozesse
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TMC Prozesse
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Testdaten
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Hamburg
Genf
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Standup
Catchup am Nachmittag
Tagesplanung
Team-interne Story Showcases
Showcase 1x wöchentlich Retrospektiven alle 1-2 Wochen
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Domäne • Ständiges Feedback… • … von einer breiten Auswahl
an Stakeholdern • Kommunikation im
verteilten Team
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Tech
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Offline benutzbar
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So simpel und effizient wie möglich
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*.js
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*.js
Bower
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*.js
Bower
Build
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*.js
Bower
Build
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*.jade *.js
*.html *.css *.js
Bower
Build
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*.jade *.js
*.html *.css *.js
Bower
Build
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*.jade *.js
*.html *.css *.js
Bower
Build
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*.jade
*.scss *.js
*.html *.css *.js
Bower
Build
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ChardinJS
Mousetrap
jQuery Underscore
RequireJS
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Kontinuierliches Feedback
Continuous Deployment
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Deployment *.jade
*.scss
*.js
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Deployment *.jade
*.scss
*.js
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Deployment *.jade
*.scss
*.js
Build Laptop
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Deployment *.jade
*.scss
*.js
Build Laptop
*.html *.css *.js
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Deployment *.jade
*.scss
*.js
Build Laptop
*.html *.css *.js
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Individuals and interactions
over processes and tools
Working software
over comprehensive documentation
Responding to change over following a plan
Customer collaboration over contract negotiation
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“Simplicity – the art of maximizing the amount of work
not done – is essential.”
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“Deliver working software
frequently.”
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“At regular intervals, the team reflects on how to become more
effective, then tunes and adjusts its behavior accordingly.”
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“Welcome changing requirements, even late in
development.”
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“Working software is the primary measure of progress.”
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“Continuous attention to technical excellence and
good design enhances agility.”
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Deliver frequently
Simplicity
Reflect, tune and adjust
Welcome changing requirements
Working software is the primary measure of progress.
Continuous attention to good design
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Simplifying the Business © COPYRIGHT IATA 2013
ä Delivered a vision of a new shopping experience for air travelers in just nine weeks !!!
ä Agile! Four days of workshops as starting point. First working prototype produced in just two weeks and then refined and extended using an iterative approach.
ä Agile!! Regular showcases meant that issues were picked up and fixed before they could have a disruptive effect.
ä Agile!!! Able to work flexibly and take on different roles when bottlenecks were on the horizon.
ä Impressed with how quickly ThoughtWorks was able to get up to speed. Starting from blank canvas, demonstrator was delivered just three months after project kick-off. Very impressive!
COLLABORATION - THOUGHTWORKS
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Q&A
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Claude Muller Head of New Distribution Capability (NDC) [email protected]
Michael Schultheiss Business Development Manager [email protected]
Birgitta Böckeler Lead Consultant/Developer [email protected] @birgitta410
Mehr Informationen: www.iata.org/stb www.thoughtworks.com/clients/iata www.thekua.com/atwork/2013/05/being-agile-instead-of-doing-agile
Vielen Dank!