quarterly report april 2011
TRANSCRIPT
Hall of Fame
Comments included job inquiries, fun interactions and positive experiences
Top Languages:• 456 English (US)• 8 English (UK)• 2 Spanish• 1 Italian• 1 Indonesian• 1 Portuguese (Portugal)• 1 Portuguese (Brazil)brand.
Meet Our FansTop Countries:• 446 United States • 6 Canada• 6 Philippines• 2 South Africa• 1 Argentina• 1 United Arab Emirates• 1 United Kingdom
Top Cities:• 128 Los Angeles• 65 Irvine• 40 Seattle• 31 Santa Clara• 16 Livingston
Top Characteristics:• 72% females• 35% 25-34 year olds
Like Sources:• 292 Page• 93 Unknown• 22 Requests• 21 Ads• 10 User Profile• 8 Stream• 4 Like Box• 2 Search
Comments included job inquiries, fun interactions and positive experiences
Unsolicited testimonials from fans look great and can b used as recruiting tools
PlacementInteraction – The Numbers
Since October, we’ve had: • 50 Average Daily Active Users• 179 Average Weekly Active Users• 332 Average Monthly Active Users
• 410 New Fans Joined the Page
• 184 Total Post Likes• 124 Total Post Comments• 15 Total Wall Posts
Hall of FameUnsolicited testimonials from fans look great and can b used as recruiting tools
All Eyes On Us
Since October, we’ve had: • 928 Photo Views• 63,260 Total Post Impressions
• 4,739 Total Page Views• 1,843 Unique Page Views
• 6,290 Total Tab Views
Hall of Fame
Comments included job inquiries, fun interactions and positive experiences
Unsolicited testimonials from fans look great and can b used as recruiting tools
Fun posts get fans engaged with the page and the brand.
Notable Interactions
Revamped Profile PictureFormer Profile Picture
The revamped profile picture is more:• Eye catching• Personable• Relatable • Humanizing
Pages that incorporate people within their profile picture perform higher than those that do not.
Current Profile Picture
VS
Hall of Fame
Unsolicited testimonials from fans look great and can b used as recruiting tools
Fun posts get fans engaged with the page and the brand
SEO
Sentiment: Ratio of positive to negative comments.
Passion: Chance of a single person mentioning you more than once.
Strength: Likelihood of being talked about on social media.
Reach: Range of influence.
“Glendale Adventist”
SEO
When performing a Google search on “Glendale Adventist Medical Center:”• 141,000 results were found• The CareerBuilder job brander ranked #9 on the 1st page
Looking Forward• Incorporate videos – We recommend sending out Flip camera, and letting you record
employee testimonials and spotlights/interviews to give candidates a better feel of your culture and atmosphere.
• Swap Profile Picture – Change profile picture once every 1-2 months to give the page a fresh look.
• Share Our Page Campaign – Encourage fans and current employees to suggest the page to their friends – set a goal of hitting 1,000 fans within the next 6 months!
• Employee Contest – Have a short essay contest where you ask current employees, “What does being a Glendale Adventist employee mean to you?” When the winner is picked, highlight their response on a custom tab!
• Email Signatures - Include link to fan page in email signatures.
• Events - Encourage event attendees to fan the page.
• Website – Incorporate a “Like Box” on your website, so that fans can “like” the page without having to leave your website.