Question 1 - In what ways does your media product use, develop or

challenge forms and conventions of real media products?

Conventions used • In my pitch , my group and I decided that we wanted our music video to

appeal to a certain target audience who were the type of people to watch the TV programme skins . Therefore we looked at shots used in a woodland themed episode to give us inspiration of shots and the portrayal of ‘drug use’,

Close ups

Two shot

• My group and I definitely used the conventions of having a shot looking down on a character from above as this is one shot which we thought would look professional and would stand out.

• However, as we used some of the cinematography conventions –such as the close ups- to show inspiration and influence it was hard to not copy the whole style and create my own style.

• However, as we used some of the cinematography conventions –such as the close ups- to show inspiration and influence it was hard to not copy the whole style and create my own style.

• Furthermore to suit our genre we cut the song to the beat –and therefore used this convention.

When we pitched our idea to our media group, many people seemed to like the fact that this television episode and the cinematography style used would suit our genre and song. This is why we used some of the cinematography and mise-en-scene featured in the moodboard.

• We challenged the redundant convention of the setting being the woods and not a club featuring dance rountines. This shows that we have challenged this convention for the dance part of the genre.

• We developed the ideas of the male character having flashbacks by portraying the character as lonely and using close ups to show his thoughts and lead to flashbacks. I think we have done this successfully in our music video.

Theory

• My music video supports Steve Neale’s theory that “audiences take pleasure from genre because of ‘instances of repetition and difference” as the mise-en-scene is inspired by skins so shows some form of repetition of conventions which the audience may be familiar with. Such as the bright lighting and close-ups I used in my music video, as well as accentuated coloured clothing.