QUESTION 1In what ways does your media product use,

develop or challenge forms and conventions of real media products?

FEMINIST MOVEMET

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From this picture you can see that typical image of women in most hip hop videos are seen as sex symbols and they portray this by showing skin and dancing around sexually. This stereotypes has been set by the genre itself as it is conventional for the mainstream, and in order to be successful you have to live by that. Although this helps attract the male gaze we want to develop a character that is attractive but in a more sophisticated way.

Star image:Surrounded by good

looking females

Women:Wearing revealing clothes to

meet the audiences voyeuristic needs

STAR IMAGE

The representation of the artist is heavily important. Conventionally the artist image in hip hop videos is expressed through wealth, women, authority, image and status.

We wanted to reject the mainstream by subverting the conventions shown. We showed status by placing out artist on a bridge and shooting from a low angle to show a superior status, also he is placed in the centre of the bridge to alert the audience that he is the star and give a sense of dominance and status.MES:-Clothing baggy/street like-Lighting shot at night to show his lifestyle -backgrounds graffiti area shows where he grew up

AUDIENCE FEEDBACK

0Here we have returned to out target audience in order to see whether the music products meet their needs. We have done this through short video clips.

PERSON 1: PERSON 2: PERSON 3: PERSON 4:

ANCILLARY TEXTSRELATIONSHIP BETWEEN TRACK LIST AND ALBUM TITLE:The track list are ordered in a certain way to show that the artist has been on a journey of redemption.

STAR IMAGE: Clothing has reference to the genre baggy clothing/hood/smiling to camera

CAMERA ANGLE:Mid-shot shows whatThe artist is wearing

ARTIST NAME:Largest text on album to alert the audience about who it is

RECORD LABEL:Made our own record label

BACKGROUND:Graffiti women are shown in a sophisticated way

CONCLUSION OF AUDIENCE FEEDBACK

CAMERA ANGLES