In what ways does your media product use, develop or challenge forms and conventions of real media products?

My chosen genre was rockand roll and during research stage I found there were only a few music videos like we see today however there were recorded performances. I used the conventions such as 1950’s microphone and vintage clothing to showing clear connotations of the time period. Nevertheless, I challenged the real media of 1950 by using today’s technologies such as in post-production I am able to use many effects such as cuts, fades dissolves etc..

Developed

As well as already using similar camera angles and shots I have also developed this further by adding in close ups on the artists face. This was very important in relation to star image. By adding close ups and various angels of my artist will help sell the ‘pretty boy’ image. Moreover I have also incorporated pans, this adds a verity of movement within my video and keeps the audience engaged.

From watching many recorded performances, many of them were on a stage or had a plain and simple back drop. From this I took the idea of using the simplistic back drop which was a blue curtain in the theatre, representing being on stage and performing to an

audience. Moreover, by using the same mise en scene this also challenges real media due to the strong narrative about Felix and his childhood sweetheart.

Conventions

1950's fashion was everything; clean-cut singers like Bobby Darin inspired teens everywhere. The preppy uniform In the Beatles music Video, ' She loves me ' consists of pressed slacks, button-down shirts, V-neck sweaters, shiny loafers and short hair. For my chosen track, to stick to the genre I need to stick to the area that the genre relates to but on the other hand there was the much harsher look of the greaser.

The boy rocker look was a leather jacket, tight jeans and a white t-shirt like Elvis Presley in jailhouse rock. Girls would have worn poodle skirts with a dog or music note patch, pencil skirt, stockings and form-fitting shirt like in the musical Grease.

I took the classic look and generalised the costumes so the era and genre wasEasily recognisable.

In todays music videos we rarely see children involved with music videos.

To challenge this I incorporated 2 young children aged 10 to allow the audience to relate themselves to the music video as well as break down the barrier of the rubbish we see today such as nudity, drugs, violence and un-aprochable behaviour.

By having children involved this gives an incite to decoding the message of the audience’s ‘childhood sweetheart’

Challenge:

Overall, my music video uses a lot of conventions from pervious media texts. By incorporating the inspiration from these, the 1950’s twist would have been tricky to portray. Obviously we are now highly developed in technologies that I was able to use towards my video. By developing it slightly I was able to aim this at my audience without it being tedious to them.