1. Libby BondEvaluation Question 1: In what ways does your media product use, develop or challenge forms and convention of real media products? Conventions of an R&B Music Video -R&B music videos are often shot in a studio or club setting. The setting is often fitting to the lyrics in the song. -The whole video normally creates a star persona for the singer. Whether this is through their outfit or actions. -A women is often used throughout the video as a desirable object for the singer. Often shot in a way to highlight the women's figure and good looks. -Normally they consist of a range of different shots. Some with lip singing and some following a set story line which will carry on throughout the video. -The video will be edited to fit the pace of the song. So slow editing with long shots would be used for a slow song.

2. 1.R&B Music videos often include shots from party scenes or clubs. In this scene we have tried to recreate this by using brightly coloured lights, a smoke machine and people dancing in the background to create a club like atmosphere. By setting this scene in a club it gives an impression of his lifestyle being fun and outgoing.Screen shots from One music video.2.Swedish House Mafias music video One is also set in a club. However, unlike our shots in our video, they used a series of close ups to demonstrate that is was a club.The costumes in this scene were also very important. The background dancers are wearing clothes similar to those you might see in a club. Waseem is dressed smart but casual. The sunglasses and blazer are worn in every scene, while the headphones and t-shirt are only used in the club scenes. This creates more contrast between the scenes and allows the audience to associate different costumes with different scenes. Change in costume is used in many RnB music videos to dissociate between different locations in scenes 3. This outfit was made to look much smarter than the previous costume, replacing the casual t-shirt with a smart shirt. This outfit was inspired by many R&B music videos, for example it is very similar to the outfit worn by Robin Thicke in his music video blurred lines.3.Screen shot from Blurred Lines music video. The glasses were used throughout the video and were worn in the photos we took for our digipak and magazine advert. They created a iconic look for the singer which added to his star persona. The whole outfit shows that the singer is well dressed, fashionable and has a strong sense of style. This well dressed look is often associated with other celebrities, which often used their style to represent their rich and famous lifestyle. Through our club scenes and costume we have also tried to create this high class look for our star persona. 4. In R&B music videos, the females sexuality is often demonstrated through the camera angle, the lighting and her costume. A women is commonly used in RnB music videos to represent a desirable object for the singer and is often shot in a way to highlight the women's figure and good looks. In our video we demonstrated this through high angle shots, and slow motion shots from far away to show of her figure and clothes.5.4.Screen shot from Same Girl music video. For these shots we took a lot of inspiration from the music video Same Girl which also uses a women as the desirable object of the singer and the shots she features in are very sexualized through the camera angles and posture of the women. 5. Studio setting master shots6.7.Club setting master shots8.Like many R&B music videos, we used a lot of master shots which showed our singer lip singing the words to the song. These scenes are used to really draw the viewers attention to the lyrics of the song. These scenes followed up with scenes to further explain the lyrics. For example after a shot of him lip singing about how beautiful the women is, we used a shot of her to further highlight what hes saying. For our master shot we used two different settings. One was shot in the club and featured a high angle shot and a long shot and consisted of people dancing around and behind him, and our other scenes were shot against a plain background, one straight on and one from a low angle. We tried to make our setting look as different as possible to create contrast in our video to make it more interesting. So we changed his shirt in the club scenes to a more casual red t-shirt, and added a black and white filter to our other scene.9. 6. In R&B videos there is a strong link between the pace of the editing and duration of each shot with the rhyme and pace of the song. Songs with a slow pace often match with slow editing and long shot lengths. The song You Made Me Love You has a very slow pace so our video has slow editing. We also used slow motion and slow fades between scenes to further highlight the pace of the song.11.10.Slow motion dancing shot at the end of the music videoA slow fade between two scenes Another slow paced RnB music video which uses slow motion is Chris Browns song Yo- Excuse Me Miss. At the beginning of the music video when he sees the girl there are a few long shots of her walking down the streets which are edited in slow motion.Screen shot from YoExcuse Me Miss music video. 7. Conventions of an R&B Digipack -Have strong imagery throughout the digipak. Including an image of the artist. -Clear name of artist and clear album name -Clear track list on back cover. -Include reference to the record companies, producers etc. -Possibly include page thanking people involved in creating the album. -Possibly include song lyrics to some of the main songs featured.Conventions of an R&B Magazine advert -Should be a representation of the star persona. -Include reviews and recommendations. -Clearly show the album cover name and the name of the artist. -Have strong imagery. -Include a picture of the album cover, its release date and were you can purchase it from. -Have some reference to the producers of the album and the record companies involved. 8. Digipak Clear colour scheme throughout the digipak of red, black, grey and white. Limited colours makes the digipak clearer and more professional.Includes thanks to people which were involved with the album.Strong theme throughout digipak of red wine, which links to his artist persona of having a rich, famous and classy lifestyle.Lyrics shown clearly on the back cover. Made to strand out against the white background while still keeping within the colour scheme.Includes bar code, record companies, producers etc.Image of the artist. Simplistic and clear. Also includes the iconic glasses he wears throughout the music video. Consequently becoming a strong part of his star persona.Lyrics from one of his most wellknown songs on the album.Strong image on the front cover. Immediately catching peoples interest.Album name and artists name are shown in the largest front throughout the whole digipak. 9. Magazine advert Iconic sunglasses are worn which are a very strong part of the stars image.The pose is casual but cool. Adds to the idea of his slick and stylish star persona.Image is clear and there is a strong colour scheme throughout the advert of red black and white.Biggest text used is in the title of the album and the artists name. Also same font is used so people can associate the advert with the album Reviews and star ratings. Using well known people to make people trust that this is a good product and will consequently get them interested in the album. Shot of album cover so people know what to look for when purchasing the albumShows were you can buy album from and companies involved in producing the album.