question 1 print work

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QUESTION 1 CODES AND CONVENTIONS IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? FORMS AND CONVENTIONS OF FILM MAGAZINES AND HORROR POSTERS WHY DO THEY EXIST? HOW HAVE I EMPLOYED THEM? HOW THEY COMMUNICATE TO THE AUDIENCE? HOW SUCCESSFUL WAS IT?

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Page 1: Question 1 Print Work

QUESTION 1

CODES AND CONVENTIONS

IN WHAT WAYS DOES YOUR MEDIA

PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND

CONVENTIONS OF REAL MEDIA PRODUCTS?

FORMS AND

CONVENTIO

NS OF FILM

MAGAZINES AND

HORROR

POSTERS

WHY DO THEY EXIST?HOW HAVE I EMPLOYED THEM?HOW THEY COMMUNICATE TO THE AUDIENCE?HOW SUCCESSFUL WAS IT?

Page 2: Question 1 Print Work

PART 1: FILM MAGAZINES

In the first part of this special issue I will be exploring the forms

and conventions of film magazines and comparing them

to our magazine ‘Focus’ promoting our film ‘Wiccan’. I will

show how we have employed these conventions and the intended impact of them.

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They take up the whole space and is usually

positioned behind whoever is on the cover.

The masthead on mainstream film magazines is

conventionally placed in the centre of the upper third.

THE masthead

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We have placed the masthead behind the subject on the cover. This reflects their importance as the main

magazine story is about this actress and the film she stars in – Wiccan.

The masthead on our magazine is shown in the largest font. Because of this, its boldness and its

positioning on the page (whole upper third) it stands out against the rest of the text allowing

audiences to recognise the magazine.

OUR masthead

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The text is usually large too so it stands out to the readers. The font used often reflects the film so audiences can

understand the film’s genre or tone by the font.

Magazines often feature the name of a the film that the

main story will cover. Readers will know what the issue is mostly dedicated to before buying and gives the film

promotion.

THE TITLE OF FILM

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It also takes up the whole width and is in a a large font to stand out against

the other story lines.

We have featured the title of our film ‘Wiccan’ on the magazine. This was placed in the lower third which we found to be a convention.

OUR title of film

The same font has been used in the trailer and poster to showing we have branded our

promotional scheme. Audiences will associate this medieval font with witchcraft and identify it

with our film as it is very distinctive and memorable.

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They are featured in a smaller font in

comparison to the title of film and masthead

but certain cover story lines are larger

than others to suggest their importance.

These are also included on the front

cover and tell the reader about other stories inside in just

a few words.

THE COVER STORY LINES

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We also feature a cover story line that is more important

than the others and therefore it is shown in a slightly larger font and placed at the top.

We follow the conventions of cover story lines by placing

them on the left and right of the cover.

Our COVER STORY LINES

The font and colours are also consistent with the style of the magazine cover.

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It is placed in a font and colour to stand out and

grab the readers attention – yellow is a

common colour as it will successfully grab the

attention of whoever is reading.

The skyline is featured at the very top of the cover

and give information about special offers or something

to entice the readers.

THE SKYLINE

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It is also at the very top just above the masthead and stays consistent with the

colour scheme of black, white and red and the same font has been used.

Our skyline relates ‘Wiccan’ and witchcraft seen in the film enticing audiences to purchase the

magazine.

Our skyline

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This is still a convention on magazines. It is

usually placed in the corner of the cover or on the edge as it shouldn’t be drawn attention to.

THE barcode

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We have followed the convention of the barcode placement and have placed it on the edge of the

magazine as this wont draw attention to it but as it is still necessary, this was the best place to insert

it.

Our barcode

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In this Premiere cover, the pink and white colour

scheme will appeal to a female demographic which would be their intention as

it features Jennifer Lawrence – a possible role

model for young girls.

Usually the colour scheme is linked to the film or the actor who is on the cover. In this Total Film cover the

blue suggests isolation and coldness linked to Maleficent – a famous

villain.

THE colour scheme

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The colour scheme consists of mainly red

and black. These colours creates an impression of horror suggesting to the

audience images of blood and violence may

be seen in the film.

Our colour scheme follows conventions as it relates to the genre of horror and

therefore our film ‘Wiccan’.

Our colour scheme

This will be appealing to a younger audience who love the thrill of horror films and can easily

identify the genre through various colours and styles.

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The font conventionally links to the main film being promoted. The font for the masthead of this Empire

cover has been edited gold (usually red) connoting success and luxury and relates to the masculine energy of James Bond.

A certain style usually shown on a cover to appeal to a desired

audience. This Premiere cover adopts a very

feminine style with Robert Pattinson on the cover to

appeal to a female audience.

STYLES AND FONTS

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Our font for the magazine ‘Market Deco’ may be

associated with blockbuster films because of its tall

appearance and suggests predominance and greatness due to the Art Deco style of

the font.

For our magazine ‘Focus’, we have adopted a very professional and conventional style that will be effective in enticing readers into buying the

issue and reading the interview with the actress.

Our STYLES AND FONTS

As mentioned previously, the font for ‘Wiccan’ has been changed to reflect the film’s theme of

witchcraft and to be associated with a main prop in the film – the Book of Shadows. This is

the same font used in the trailer and the poster (branding our products).

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In these two issues from Total Film and Empire,

close up shots have been utilised on Johnny Depp

and Daniel Radcliffe allowing the audiences to

recognise these huge actors in film.

Mainstream film magazines conventionally show very

famous actors and actresses on the cover to

appeal to mass audiences. Mid-close ups are common

as the allow the audience to recognise the subject and

the films they have been in.

The picture

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Using Adobe Photoshop, we have placed her in front of the masthead to show her importance in this issue. Her facial expression is very sinister and serious suggesting

the tone of ‘Wiccan’ and the role she plays which is further backed up by the mise-en-scene of her black

costume which we can see because of the mid-close up.

We have used a mid-close up in our picture for our cover. This is to allow the readers to

acknowledge the actress and to remember her and therefore recognise her in other media.

Our picture

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PART 2: HORROR FILM POSTERS

In the second part of the issue I will be exploring the forms and

conventions of horror film posters and comparing them to our magazine ‘Focus’ promoting our film ‘Wiccan’. I will show how

we have employed these conventions and the intended

impact of them.

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In both these posters for Scream and Saw VI, the title is in the largest and boldest font and stands out against the other

text. The title of the film catches the eye straight

away which is what posters aim to do.

The title of the film is conventionally placed in the centre of the lower third of the poster and

positioned just above the billing block.

THE TITLE OF FILM

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The title of film is in the largest font and is shown in a deep red colour so audiences can associate the poster with horror straight away (the lighting is a

big factor that helps them to do so too).

Following conventions, the title of our film ‘Wiccan’ is placed in the lower third and covers

the whole width of the poster.

OUR TITLE OF FILM

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They are usually placed in centre right at the top of the poster, however

they are sometimes placed just above the

title of film as the tagline always relates to

the title.

Taglines are often featured with the title of the film. This usually allows the audience

to gain a simple understanding of the film

and the tone of it.

THE tagline

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We wanted the audiences to make the link between the book reference and the Book of Shadows seen in the trailer as one of the main props. If this book was left unopened, Violet’s life would never have been

turned upside down.

We placed our tagline in the upper third of our poster to make it stand out as this is an obvious

(and conventional) place to put it.

OUR TAGLINE

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Sometimes the release information is featured which is also normally at the very bottom – below the billing

block. This creates a buzz for the release.

If featured, the billing block is conventionally placed at the very

bottom of the poster and is displayed in a very small font.

This features cast and crew members that are involved in the

film, crediting them for their talent and input.

THE BILLING BLOCK AND RELEASE INFORMATION

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As well as these conventions, we featured ”#Wiccan” encouraging consumers to tweet about the buzz of the film leading up to its release as social networking sites like Twitter are becoming a great way to promote any

product, especially through word of mouth.

We placed our billing block below the title in the conventional tall font used in many posters. Below this was the release information to create a buzz.

Our BILLING BLOCK AND RELEASE INFORMATION

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Another typical colour used in (paranormal) horror

posters is blue. This creates a sense of isolation and is a colour that is used time and time again for paranormal posters as it links to the coldness of ancient, evil

spirits and the dead coming back to haunt innocent

people.

Especially for slasher horror films, red is a typical colour scheme along with black.

Consumers will automatically think of horror and associate these colours

with blood, violence and fear.

THE COLOUR SCHEME

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Although blue is conventionally used in supernatural posters, we sightly subvert this convention by

having a colour scheme that slasher posters would normally adopt. This was due to the level of

violence, blood and gore seen in the film and we thought having red and black in the poster would give audiences a good idea what they are in for

when viewing the film.

Our colour scheme consists of red and black, again colours that consumers will straight away think of death, violence and fear all things that a

horror film conveys.

OUR colour scheme

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Typical horror fonts are also used in posters, typical of

the genre. This is more of a convention for slasher

posters – they look like they have been written in blood

suggesting fear and violence for the consumers – this

allows them to associate the poster with the horror genre.

Many horror films use serif fonts perhaps indicating true events the film is

based on; this is a formal decision if the film is done

in accordance with convention. Formal fonts

like these suggest true and serious matters. In this poster the ‘D’ has been flipped to suggest not

everything is as it seems – fear of the unknown.

The FONTS

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For the title, we have adopted a medieval font that audiences will associate with the medieval time

period and witchcraft (links to the Book of Shadows seen in the trailer. This is in a deep red colour to

suggest violence and fear for the costumers.

We have also adopted a serif font, following conventions of paranormal horror film posters. We wanted this to link to the ancient, evil spirit that possesses the protagonist due to the formal and

old appearance of serif fonts.

OUR fonts

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The poster for Annabelle was our main inspiration. Both this and the

alternate Poltergeist poster features close up shots of the objects an

ancient demon attaches itself to. Surrounded by darkness, the objects

give off a sense of fear of the unknown and unease.

Many supernatural posters feature a significant character in the film through a close up shot. The lighting projected onto their faces leaves

shadows around them suggesting the darkness is within them – it is surrounded by them.

The PICTURE

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The positioning of the camera is not central to suggest to the consumers not everything is as it

should be – Violet, the protagonist who we should side with is in fact possessed and therefore becoming evil, turning into something the

audiences would not want to side with.

We have included a close up shot of our main protagonist, Violet. We positioned the lighting to

have half of her face in complete darkness indicating to the consumers she has two sides to

her – good and evil. She is surrounded by this darkness to suggest the darkness is within her.

OUR PICTURE

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conclusion

In conclusion, I believe we have followed many forms and

conventions with film magazines and horror film posters with

similar intentions for the audience to existing products. Our primary audience will be

mainstreamers who seek security and prefer for conventions to

stay consistent and not change from film to film so they are

familiar with them and recognise them in various products.