How effective is the combination of your main product with ancillary texts?

With the visuals aspects from our music video compared to my print productions, I have only included images of Carly which were similar shots that we used in the video which were medium close ups to close-up shots wearing similar clothing to that in the music video. The composition of the shots of Carly in the music video compared to the stills in both print productions is of similar distance away from the camera so there is consistency and keeping the same “feel” throughout. In the music video we kept the colour but slightly adjusted the brightness and contrast to improve the image which was the same steps I took with the still images for my print productions so that they were very similar. (Left image from music video, right image from digipak).

On my digipak I included an image of lips so that it would fit in with the title of the

music video, making the lips bright red against the skin which I had removed all colour from, the reason I did this was for the bright red lips to stand out to show the lips were straight and they weren’t smiling to emphasize the name of the music video and to tie in with the characters emotions, which I then tried to link in with the font on my digipak having a font style that had round smooth edges like the lips, keeping a consistency throughout, so when I saw this font I thought it would be suitable for what I was looking for and the visual effect I wanted to create on the digipak.

Comparing my magazine cover to my digipak there is consistency with the colours, images and fonts I chose. Having designed my digipak first I felt he magazine needed to include the same elements; the font style the images etc. and also keeping in line with the conventions of both digipak and the magazine advert making sure an image of the artist was present and also the name of the artist and the name of the new single within the debut album. I chose to include the lips on the magazine because I had used them on the inside of the digipak

and I feel images would draw more attention to that advert than what writing would and the lips are bright and really stand out from the background of the magazine therefore I chose to place them at the top.