How Effective is the Combination of Your Main

Product and Ancillary Task?

Initial Idea - Motif Prior to making our final music video product, as a group, we decided that a motif was needed

in order to help sell our artist.

From constructing initial research into other girl groups, we found that the motifs used were very subtle, either in terms of displaying a light or a particular colour at the start of each layer. This therefore led us to use a colour as our motif. The colour we agreed on was white due to the natural ambiance that the girls within our band portray and the additional belief that the colour would automatically be identified to our target audience (those between 13-18). Furthermore, this colour then became established with all of our products, including that of the digipak and poster. Due to this, we believe that our target audience will not only be able to immediately associate the colour white with the group, but that it will also help to sell the band in terms of factors such as the clothing that they wear.

Why White? When identifying the meaning of different colours, we came to the conclusions that the

connotations of white best suited the girls within our band. This was because white is associate with purity, naturalism, youth and innocence. We believed that these characteristics were very important in terms of how we wanted the band be portrayed to the target audience and the mannerisms that we believed the target audience would have themselves.

However, we firstly thought that a brighter colour would resemble the chosen track more. This was due to the meaning of the song being about having fun and partying. The only problem when using such a bright colour (such a yellow or green) was that in terms of the ancillary tasks, we didn’t want brightness to to look too much and too young (therefore appealing mainly to a younger target audience than ours – for e.g. those aged between 11-14).

This therefore meant that we stuck to the original idea of white, due to the simplicity and natural ambiance that it represents as a colour and the connection that this has with the way we wanted to girls to be sold.

Examples of the Motif

Screen Grab – Introductory Text Screen Grab – White Trainers (Layer 1) Screen Grab – White T-shirts

Screen Grab – White accessory Screen Grab – White Top Screen Grab – White Barrier and Shoes Screen Grab – White Top

Examples of the Motif (Digipak)

The main colour associated with our digipak is white. As you can see, the background (main filler) represents the motif presented throughout the rest of our products.

As displayed above, the colour in which the album name and debut single is written in is white. We also opted for the images to be displayed with a black and white effect so the motif was furthermore conveyed.

The back of the digipak is also predominately white. This again reinforces the unification throughout our products in regards to the chosen motif.

Font In terms of the font, we chose to use a graffiti based design in order to maintain the vibe that

our band convey. The graffiti not only reflects what the band is about (in terms of being street/urban based), but also represents the clothes that they are seen wearing on screen.

In terms of why we chose this font, similarly to the motif, it was due to the belief that it would help establish our target audience more clearly. This can be identified in terms of the font, motif and clothes that are consistently used throughout our final product and the ancillary tasks.

Without having a font that our target audience could immediately relate the band with, it would mean that the track would be less likely to sell and our artists would be less likely to be successful in terms of an up and coming group. In addition to this, when constructing initial target audience research, we found that individuals were more likely to buy an album or a CD that was attractive to the audience in terms of relating directly to genre of the music on the track.

Examples of the Font:Below is a screen grab from a panel in our digipak. The panel includes a biography of each of the band members. However, the writing we chose to use to display this text in was more traditional. This was because we wanted our audience to be able to read the information clearly. In addition to this, we made sure that we kept with the theme of the font (graffiti) and therefore added the ‘RD’ symbol in the bottom right corner.

On both the front and back of our digipak, instead of just having a white background, we added the ‘RD’ symbol in the graffiti style writing. This adds to the way in which we wanted the girls to be conveyed (in terms of urban and street).

The front of our digipak has the name of the group in the same graffiti style writing. This again shows that unification between our products was very important to us. We believed that this would help sell the group and allow the target audience to associate with them more easily.