Question 2: How effective is the combination of your main product and ancillary texts?

Brand identity’s components include elements like: logo, name tone and tagline – they try and make it appeal to an audience. Companies make certain choices that will effect all media products and this is brand identity.

There are many noticeable elements in our teaser trailer, poster and magazine to make it stay in our minds. For example, the sporty look – this created a brand identity as it can be easily recognized. The sporty look includes: the colour red and green is seen throughout as green is an outdoor colour and some of the sports he plays is outside. Red represents danger and we thought we could say he is in a dangerous position as he is sadly no good at sports. Any teaser trailer, magazine and poster should look the same if it’s the same film - this will make it recognizable and unforgettable therefore making it into a brand identity

In all three products, the font is the same. We got our font from a website called ‘Dafont’ and made sure it stands out and goes with our theme – comedy.

On our poster, there are three main characters standing beside eachother making facial expressions that reflect their personality. The female looks annoyed, Tosin has a netural face which reflects his slow mentality which is meant to be comical for our target audience. Sporty people are more likely to buy the magazine as we made it clear that the topic of the film is about sports.

A tag line is an advertising method, a slogan or phrase which is meant to catch the audience’s attention. Our tag line is ‘I’m a great player’ which is a quote from Tosin in the film. This line is contrasting

his physical ability as he’s not a very good player and this is seen as comical.

All three of my products represent the genre comedy, this is because of the typical conventions that portray comedy. For example, in the poster Tosin and Sam ‘playing’ around reflects their silly attitude and behavior.

My products appeal to the same audience, 17-21 year olds as it’s not for kids but younger adults enjoy comical films. All three products hold similar conventions to attract the target audience.