Question 3What kind of media institution

might distribute your media product and why?

• Worldwide magazine publishing company.

• Principal focus is fashion, but also publish, food, home, culture and travel.

• Distributes magazines such as;

Circulation figures; 240,526Circulation 800,000 Circulation figures; 156,100

National mags

• 100 years of editorials

• Over 14million readers

• 20 brand platforms

Monthly Circulation; 150000 Circulation; 250, 470

ACP

• Australian media company

• Business and finance, fashion and beauty, computing.

Circualtion 40000Circulation; 340,000

How do magazines make money?

• Single copy sales, for example from magazine stands make little money because the seller must take some of the profits.

• Most magazines make their money from subscriptions because it cuts out the middle man.

• Magazines sell classified ads to make money, they charge either by the word or line, they can be very expensive, especially if the magazine targets a specific area.

• Other advertising, magazines allow advertisers to use unused space throughout the magazine, including front and back pages.

• The cover price must be high enough to earn a profit on top of the distribution and publication prices.

Online distributors of magazines