EvaluationQuestion 3

What kind of media institution might distribute your media

product and why?

IPC MEDIA IPC Media produces over 60 iconic media brands. They print alone reaching almost two thirds of UK women and 42% of UK men – almost 26

million UK adults Websites collectively reach over 20 million users every month.

Men's portfolio include brands such as; Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

The mass market women's division comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.

The upmarket women's division comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

DENNIS PUBLISHING Dennis Publishing is one of the world’s leading independent publishers. Founded in 1974, the group consists of a number of operating companies in the UK, USA,

Australia and India. Dennis Publishing is one of the world's fastest-growing independently owned media

companies. Group turnover exceeds £85 million a year, excluding our subsidiary companies.

The company publishes over 70 magazines, digital magazines, Magbooks , websites, apps and mobile sites in the UK (including The Week, Auto Express, PC Pro, Viz and Men’s Fitness) and The Week in the US and Australia.

The Week delivers 27th consecutive increase,

growing 3.9% YOY to 187,536

The UK’s highest selling IT monthly magazine on the newsstand for experienced home and small

business buyers

Land Rover Monthly is the magazine that most accurately represents the

thriving heart of the Land Rover

movement in the UK

BAUER MEDIA Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned

publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as

well as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following acquisition of

Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people.

Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.

HEARST Hearst Corporation is one of the world's largest publishers of monthly magazines, with 20

U.S. titles and more than 300 international editions. The Company also publishes 19 magazines in the United Kingdom through its wholly

owned subsidiary, Hearst Magazines UK. Hearst Corporation is over 120 years old.

Magazines:Car and Driver, Cosmopolitan, Country Living, ELLE, ELLE DÉCOR, Esquire, Food Network Magazine, Good Housekeeping, Harper's Bazaar, House Beautiful, Marie Claire, O, The Oprah Magazine, Popular Mechanics,

Redbook, Road & Track, Seventeen, Town&Country, Veranda, Woman's Day

MY MAGAZINEFrom my research of the magazine industry I can draw a conclusion on how I would like my magazine released. My research shows that a company like ‘IPC MEDIA’ have a good experience with magazines like my own that are in the music genre. They publish ‘NME’ which is a very popular music magazine which shows they have good sales and knowledge in music magazines. The facts and figures also show that the get good sales in their industry which is promising for the sales of my magazine. In conclusion I would like my magazine to me part published and part online. I have decided this from the figures that ‘IPC MEDIA’ have displayed. They show that their websites collectively reach over 20 million users every month.I would keep both copies the same (online and printed) to avoid sales dropping in either one from lack of content. Also I would make my magazine available in newsagents and by mail order so it can suit customers to their satisfactory.