Evaluation

Question Three:

What kind of media institution might distribute your product and why?

Question Three:

What kind of media institution might distribute your product and why?

“IPC Media produces over 60 iconic media brands, with print

alone reaching almost two thirds of UK women and 42% of UK men

– almost 26 million UK adults – while our websites collectively

reach over 20 million users every month.

IPC's diverse print and digital portfolio offers something for

everyone, with a focus on three core audiences: men, mass

market women and upmarket women.”

ICP has been distributing NME ever since the magazine was founded 58 years ago. NME is also the only music magazine they distribute.

There isn’t a significant gap within the media industry for a magazine genre like mine. There are several

successful magazines and one extremely successful which is NME.

The first NME magazine was published in March, 1952.

It was the first British paper to include a singles chart.

In 1970 it became the best selling British music magazine.

From March, 1998 the magazine was printed in glossy paper with high quality colour.

NME Awards is an awards show held every year to celebrate the best new music of the past year. The nominations and eventual winners are voted for by the readers of the magazine.

According to the latest traffic figures, NME.COM now has 5.3 million monthly unique users making it the largest magazine website in the UK.

NME and my magazine Notion are very similar in terms of music genre and layout. I used NME as inspiration when producing Notion therefore I think IPC is the ideal institution to distribute my magazine.

IPC only distribute one music magazine therefore there is plenty of room in their industry for Notion