3. WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

By Enid Akuffo

IntroductionAfter sending out some questionnaires

about our video and getting some opinions

on our digipak and website I found that

audience research is really necessary in

improving our products. The aim of our

products is to sell them to our audience. So

they're are the best candidate to tell us what

we need improvement on.

Did you think the media product was effective as a music video?

From this result I gathered that our target audience are satisfied with the video so far. I think it’s a good first step in knowing what the target audience want.

Did you enjoy the music video?

Although the result may not be valid because of the sample size all the people who took it enjoyed the video which is a good sign.

Do you feel it conforms or challenges the genre conventions of alternative hip hop?

The majority of the sample agree that our both challenges and conforms to the conventions of the alternative hip hop genre. From these results I feel that it is important that our video both conforms and challenges conventions because audience can be surprised by what they haven't seen before and comfortable with what they have.

In your opinion was the video well edited?

Do you have any suggestions for ways in which the music video could be improved?

Do you find the digipak to be aesthetically appeasing?

Do you feel that the digipak has been well constructed?