Who are my target audience?For my rock magazine

My target audience

Jonny is would be the kind of guy to buy my rock magazine. He is 23 and in a relationship he works as a business executive in an international company in surrey. He likes to go to small venues to watch niche and up and coming bands but has also watched many big rock bands like foo fighters at festivals like Glastonbury.

Favourite bands/artists

Jonny was brought up listening to bands such as the police due to them being his dads favourite band. His rock hero is Freddy Mercury due to his love for his music.He also listens to: The Beatles, The Who, Queen, Pink Floyd and The Clash.He has recently bought the Coldplay as well as The Guns and Roses album.

How have I attracted them visualy

I have attracted my target audience by having my cover in a dark colours such as grey, black and red these are general the colours of the rock world. By having the artist (Alice Burns) on my front cover looking straight into the camera with a serious expression on her face this would appeal to my target audience as it makes her look cool as the rock genre is shown as full of attitude. I have put a pull quote on the front cover this would attract the reader as they will think of controversy and want to read about what Alice (main artist) has to say about her.

Tone I have addressed my target audience in a generally chatty and joking tone for example in the article where I introduced the interview with “If you’ve been living under a rock for the past 5 years and in a cave for the two before that” this would appeal to my target audience more than a formal tone as the majority of rock magazines do such a thing.I think this will make the magazine look cooler and this clearly works as magazines such as Kerrang use an informal tone by talking to you as if you where their mate, they create this affect by apologizing to the band when they say something negative about their music. Kerrang are one of the most successful magazines in the world, by using a similar informal tone in my music magazine I hope to replicate there successes of a circulation of 37,603 magazine's worldwide.