QUESTION 4Who would be the audience

for your media product?

The film we made

We created the opening to a film that is a hybrid of both the Thriller genre and the Psychological genre: A Psychological Thriller.

Target Audience

The audience that our film would be aimed at would be a mass teenage audience. I would aim at a mass audience because this obviously allows our film to create more income/profit and reach a larger audience.

If it was aimed at a mass audience we would easily be able to gain a larger fan base, where as if we were aiming at a niche audience we would have to try and secure a smaller cult following and therefore we would make much less money than we would with a mass audience.

Why a young adult audience?

We selected a young adult target audience because we felt that this was an easy one to aim our film at. Young adults typically go to the cinema more than the elderly and children and therefore we can achieve a mass audience more easily. Also, we felt that our target audience fit in with the genre of our movie because thrillers often appeal to younger adults.

What makes it appeal to young adults in particular?

I feel that our film will appeal to young adults, particularly ones that are still at school or have just left school because they could possibly find it relatable as it is set in a school. They would find it relatable because it’s in a setting that is familiar to them and watching the film may make them imagine that this could be an alternate life for them. The gratification theory supports this idea as it says that people try to relate films to themselves.

Research into the target audience

We looked at a lot of different thrillers with different target audiences. Although, the thrillers that had a young adult target audience were the ones that appealed to us.

We drew ideas from Hitchcock’s classic ‘Psycho’ such as the titles and the positioning of them. For example, “Team Media Presents” was a title next to our main character in the opening of our thriller. This is similar to many Hitchcock films because it often says “Hitchcock presents” next to the main character.

We thought that because Hitchcock aimed at adult audiences we would to. However, we wanted an adult audience nearer to our age and therefore we went for a young adult target audience.