question solutions€¦ · question solutions learning unit 2: interpreting financial results...
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Question solutions
Learning Unit 2:
Interpreting financial results
Question 2.1
(i) The following analyses can help us determine which business makes the highest net profit in rand
value:
Shortened statement of comprehensive income of Business A:
Sales revenue (142 x R 400) R 56 800
Cost of sales (142 x R 200) (R 28 400)
Gross profit R 28 400
Weekly overhead expenses (R 18 500)
Net profit before interest and R 9 900
Shortened statement of comprehensive income of Business B:
Sales revenue (75 x R 1 500) R 112 500
Cost of sales (75 x R 1 000) (R 75 000)
Gross profit R 37 500
Weekly overhead expenses (R 21 000)
Net profit before interest and tax R 16 500
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Shortened statement of comprehensive income of Business C:
Sales revenue (15 x R 8 000) R 120 000
Cost of sales (15 x R 4 500) (R 67 500)
Gross profit R 52 500
Weekly overhead expenses (R 40 000)
Net profit before interest and R 12 500
Thus: Business B is the most profitable in rand value, because it makes the highest net profit
(R 16 500) during an average sales week.
(ii) The gross profit percentage for each business can be calculated as follows:
Gross profit / Sales x 100
Thus:
Gross profit % for Business A: 28 400 / 56 800 x 100 = 50 %
Gross profit % for Business B: 37 500 / 112 500 x 100 = 33 1/3 %
Gross profit % for Business C: 52 500 / 120 000 x 100 = 43.75 %
Thus: Business A has the highest gross profit percentage
(iii) The net profit percentage for each business can be calculated as follows:
Net profit / Sales x 100
Thus:
Net profit % for Business A: 9 900 / 56 800 x 100 = 17.43 %
Net profit % for Business B: 16 500 / 112 500 x 100 = 14.67 %
Net profit % for Business C: 12 500 / 120 000 x 100 = 10.42 %
Thus: Business A has the highest net profit percentage
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(iv)
Clearance sales profitability analysis for Business A:
Shortened statement of comprehensive income for a normal sales week (142 units):
Shortened statement of
comprehensive income if 210 units are sold:
Sales revenue (142 x R 400) R 56 800 Sales revenue (210 x R 300) R 63 000
Cost of sales (142 x R 200) (R 28 400) Cost of sales (210 x R 200) (R 42 000)
Gross profit R 28 400 Gross profit R 21 000
Weekly overhead expenses (R 18 500) Weekly overhead expenses (R 15 000)
Net profit before interest and tax R 9 900 Net profit before interest and tax R 16 000
Clearance sales profitability analysis for Business B:
Shortened statement of comprehensive income for a normal sales week (75 units):
Shortened statement of
comprehensive income if 130 units are sold:
Sales revenue (75 x R 1 500) R 112 500 Sales revenue (130 x R 1 125) R 146 250
Cost of sales (75 x R 1 000) (R 75 000) Cost of sales (130 x R 1 000) R 130 000
Gross profit R 37 500 Gross profit R 16 250
Weekly overhead expenses (R 21 000) Weekly overhead expenses R 21 000
Net profit before interest and tax R 16 500 Net loss (R 4 750)
Clearance sales profitability analysis for Business C:
Shortened statement of comprehensive income for a normal sales week (15 units):
Shortened statement of
comprehensive income if 21 units are sold:
Sales revenue (15 x R 8 000) R 120 000 Sales revenue (21 x R 6 000) R 126 000
Cost of sales (15 x R 4 500) (R 67 500) Cost of sales (21 x R 4 500) (R 94 500)
Gross profit R 52 500 Gross profit R 31 500
Weekly overhead expenses (R 40 000) Weekly overhead expenses (R 40 000)
Net profit before interest and tax R 12 500 Net loss (R 8 500)
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Conclusion:
The clearance sale was not profitable for any of the businesses. Both Business B and C made a loss
during the clearance sale week, while Business A made a lower than usual net profit.
Question 2.2
(i)
Business A Business B Business C
Selling price per unit, excluding VAT R 400 R 1 500 R 8 000
Cost price per unit, excluding VAT R 200 R 1 000 R 4 500
Gross profit per unit R 200 R 500 R 3 500
(ii) Clearance sales profitability analysis for Business A:
Shortened statement of comprehensive income for normal sales months:
Shortened statement of comprehensive income if 5 % discount is offered by the supplier:
Sales revenue (142 x R 400) R 56 800 Sales revenue (142 x R 400) R 56 800
Cost of sales (142 x R 200) (R 28 400) Cost of sales (142 x R 190) (R 26 980)
Gross profit R 28 400 Gross profit R 29 820
Monthly overhead expenses (R 18 500) Monthly overhead expenses (R 18 500)
Net profit before interest and tax R 9 900 Net profit before interest and tax R 11 320
Thus, the monthly net profit before interest and tax increases by R 1 420 on average.
Clearance sales profitability analysis for Business B:
Shortened statement of
comprehensive income for normal
sales months:
Shortened statement of comprehensive income
if 5% discount is offered by the supplier:
Sales revenue (75 x R 1 500) R 112 500 Sales revenue (75 x R 1 500) R 112 500
Cost of sales (75 x R 1 000) (R 75 000) Cost of sales (75 x R 950) (R 71 250)
Gross profit R 37 500 Gross profit R 41 250
Monthly overhead expenses (R 21 000) Monthly overhead expenses (R 21 000)
Net profit before interest and tax R 16 500 Net profit before interest and tax R 20 250
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Thus, the monthly net profit before interest and tax increases by R 3 750 on average.
Clearance sales profitability analysis for Business C:
Shortened statement of
comprehensive income for normal
sales months:
Shortened statement of comprehensive income
if 5% discount is offered by the supplier:
Sales revenue (15 x R 8 000) R 120 000 Sales revenue (15 x R 8 000) R 120 000
Cost of sales (15 x R 4 500) (R 67 500) Cost of sales (15 x R 4 275) (R 64 125)
Gross profit R 52 500 Gross profit R 55 875
Monthly overhead expenses (R 40 000) Monthly overhead expenses (R 40 000)
Net profit before interest and tax R 12 500 Net profit before interest and tax R 15 875
Thus, the monthly net profit before interest and tax increases by R 3 375 on average.
Question 2.3
The following will be classified as operating expenses:
Wages and salaries Advertising
Insurance Telephone
Repairs and maintenance Bad debts
Water and electricity Stationery
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Question 2.4
(i) Statement of comprehensive income of Kgomotso Enterprises for the year ended 28 February 20.1
R R
Sales (411 000 – 3 000) 408 000
Less: Cost of sales (160 000)
Gross profit 248 000
Plus: Other operating income 3 400
Settlement discount received 3 400
Gross income 251 400
Less: Operating expenses (223 180)
Wages and salaries 88 000
Water and electricity 32 970
Insurance 10 600
Advertising 9 700
Packing materials 3 460
Rent paid 54 000
Vehicles expenses 17 260
Stationery 4 590
Settlement discount granted 2 600
Operating profit 28 220
Add: Interest income 230
Profit before interest expense 28 450
Less: Interest on overdraft (780)
Profit before tax 27 670
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(ii) Kgomotso Enterprises
Budgeted Income statement for the year ended 28 February 20.2
R R
Sales (408 000 + 10 %) 448 800
Less: Cost of sales (160 000 – 8 %) (147 200)
Gross profit 301 600
Plus: Other operating income 3 400
Settlement discount received 3 400
Gross income 305 000
Less: Operating expenses (200 862)
Wages and salaries (88 000 – 10 %) 79 200
Water and electricity (32 970 – 10 %) 29 673
Insurance (R 10 600 – 10 %) 9 540
Advertising (R 9 700 – 10 %) 8 730
Packing materials (3 460 – 10 %) 3 114
Rent paid (R 54 000 – 10 %) 48 600
Vehicles expenses (R 17 260 – 10 %) 15 534
Stationery (R 4 590 – 10 %) 4 131
Settlement discount granted (R 2 600 – 10 %) 2 340
Operating profit 104 138
Add: Interest income 230
Profit before interest and tax 104 368
Less: Interest on overdraft (780 – 20 %) (624)
Profit before tax 103 744
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Question 2.5
Statement of comprehensive income of Dorcas (Pty) Ltd for the year ended 31 August 20.1:
R R
Sales 940 000
Less: Cost of sales (400 000)
Gross profit 540 000
Plus: Other operating income 88 000
Rent received 84 000
Settlement discount received 4 000
Gross income 628 000
Less: Operating expenses (62 000)
Wages and salaries 15 000
Insurance 5 000
Telephone 15 000
Repairs and maintenance 8 000
Advertising 7 000
Stationery 3 000
Packing materials 9 000
Operating profit 566 000
Add: Interest income 16 000
Profit before interest expense 582 000
Less: Interest expense (12 000)
Profit before tax 570 000
Less: Taxation expense (R 570 000 x 28%) (159 600)
Profit after tax 410 400
Less: Dividends expense (250 000 x 0.08) (20 000)
Retained income 390 400
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Question 2.6
(i) (a) Sales increased by R 120 000 or by 20 % in 20.2.
(b) 200 000 / 600 000 x 100 = 33 1/3 %
(c) 206 000 / 720 000 x 100 = 28.61 %
(ii) A negative effect, because it will decrease profits. Instead of selling inventory it will have to be
written off.
(iii) (a) R 150 000 + 30 000 + 5 000 + 500 = R 185 500
(b) R 185 500 – 15 500 – 13 200 – 25 000 – 2 500 – 6 000 = R 123 300 (iv) Perpetual / continuous inventory system; or Periodic inventory system
Question 2.7
(i)
(a) There was an increase of R 150 000 in the sales total.
(b) R 278 000 – 115 000 = R 33 000 difference
(c) The net profit has increased by R 57 000.
(d) Cost of sales for 20.1: R 700 000 – 280 000 = R 420 000
Cost of sales for 20.2: R 850 000 – 350 000 = R 500 000
(ii) Theft, breakages, obsolete stock, stock rotation, literal shrinking, natural disasters (in the absence
of comprehensive insurance), administrative errors.
(iii)
(a) R 540 000 – 300 000 = R 240 000
(b) R 300 000 + 60 000 = R 360 000
(c) R 360 000 – 160 000 = R 200 000
(iv)
Tighten up your security inside your shop. Install surveillance equipment such as closed-
circuit TV‟s.
Keep accurate records of all stock movements
Provide adequate and secure storage facilities
Ensure that the correct products and quantities are shipped to customers
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(v) Abbreviated statement of comprehensive income assuming no glasses were broken:
R R
Sales [(R 50 + 80 % of R 50) x 42] 3 780
Less: Cost of sales (2 100)
Opening inventory (40 x R 50) 2 000
+ Purchases (60 x R 50) 3 000
5 000
- Closing inventory (58 x R 50) (2 900)
Gross profit 1 680
Abbreviated statement of comprehensive income assuming three glasses were broken:
R R
Sales [(R 50 + 80 % of R 50) x 42] 3 780
Less: Cost of sales (2 250)
Opening inventory (40 x R 50) 2 000
+ Purchases (60 x R 50) 3 000
5 000
- Closing inventory (55 x R 50) (2 750)
Gross profit 1 530
The breakage will decrease Jason‟s profit with R 150 for March 20.9.
Question 2.8
(i)
Name of ratio Comparative / benchmark figures: Ratio results for the years ended 31 August…
Gross profit percentage
The average gross margin for the industry is 40 %.
20.7 20.6 20.5
45.55 % 42.14 % 40.20 %
Calculation: Comments:
338 880 / 744 000 x 100 = 45.55 %
Trend is favourable
Returns are higher than the industry average.
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Name of ratio Comparative / benchmark figures: Ratio results for the years ended 31 August…
Net profit
percentage
The average net margin for the industry as a whole is 15 %.
20.7 20.6 20.5
10.83 % 11.02 % 11.25 %
Calculation: Comments:
80 542.96 / 744 000 x 100 = 10.83 %
Trend is unfavourable.
Net profit returns are lower than that of the industry.
It seems as if soaring overhead costs are a problem for the business. These costs have to be reduced.
Name of ratio Comparative / benchmark figures: Ratio results for the years ended 31 August…
Return on average
owner‟s equity
Return on average owner‟s equity for the industry as whole is 20.5 %.
20.7 20.6 20.5
13.04 % 18.10 % 18.43 %
Calculation: Comments:
80 542.96 / [ (582 514.80 + 653 137.76)/2 ] x 100 = 13.04 %
Trend is unfavourable.
Same issues as with the net profit percentage.
Name of ratio Comparative / benchmark figures: Ratio results for the years ended 31 August…
Current ratio
Standard norm of 2:1. 20.7 20.6 20.5
2.84 : 1 2.41 : 1 2.39 : 1
Calculation: Comments:
47 035.96 : 16 552.20
= 2.84 : 1
Trend is favourable
Compares favourably with the standard norm of 2:1
Business liquidity is sound; short-term debts are adequately covered.
Name of ratio Comparative / benchmark figures: Ratio results for the years ended 31 August…
Acid test / Quick ratio
Standard norm of 1:1 20.7 20.6 20.5
1.28 : 1 1.22 : 1 1.17 : 1
Calculation: Comments:
(47 035.96 - 25 890): 16 552.20
= 1.28 : 1
Trend is favourable.
Compares favourably with the standard norm of 1:1
Business liquidity is sound; short-term debts are adequately covered. Business is not overly dependent on inventory to cover current liabilities.
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Name of ratio Comparative / benchmark figures: Ratio results for the years ended 31 August…
Debtors collection
period
The average debtors collection period for the industry as a whole is 31 days.
20.7 20.6 20.5
19.43 days 27.55 days 35.66 days
Calculation: Comments:
[ (21 145.96 + 22 424.82) / 2 x 365 ] /
(55 % of 744 000) = 19.43 days
Trend is favourable, tremendous improvement!
19 days for collection is excellent.
Considerable better than the industry benchmark.
Name of ratio Comparative / benchmark figures: Ratio results for the years ended 31 August…
Creditors settlement
period
The average creditors settlement period for the industry as a whole is 35 days.
20.7 20.6 20.5
32.44 days 29.00 days 29.15 days
Calculation: Comments:
[ (12 261.80 + 18 222.48) / 2 x 365 ] /
171 500 = 32.44 days
Trend is generally unfavourable.
Increased liquidity due to improved debtors collection period is not really utilised to improve the creditors settlement period.
Ratio is good based on general norms and compared with industry averages.
Name of ratio Comparative / benchmark figures: Ratio results for the years ended 31 August…
Trade inventory turnover
Average inventory turns for the industry = 11.5 times a year.
20.7 20.6 20.5
11.88 times 11.70 times 11.60 times
Calculation: Comments:
405 120 / [(25 890 + 42 300) / 2]
= 11.88 times
Trend is favourable.
The business inventory turns are in excess of the industries‟ as a whole. Also attributes to improved liquidity position.
Overall comment:
The business seems to be quite efficient and liquid. The only cause for concern is the unfavourable
trend in the profitability ratios. Notice that the gross margin shows an upward trend, but that the net
margin shows a downward trend. This means that the business is experiencing difficulties to keep their
overheads down.
(i) There are many advantages of preparing final accounts and financial statements. If this is not
done, the following will happen:
The business will not have reliable information which it can present to its stakeholders.
The business might run into trouble with the authorities, since taxes are determined on the
basis of the net profit as calculated in the profit and loss account, as adjusted.
Management and investors will not be able to calculate reliable ratios in order to ascertain
in which areas the business is under- or overspending or in which areas the business
needs to improve their efficiency.
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Income and expense accounts will not close off at year-end which will create serious
bottlenecks from an operational as well as a compliance point of view. To „fix‟ this problem
in the future will be an arduous task.
(ii) Gross profit is the „trading profit‟, i.e. the pure profit derived by subtracting cost of sales from net
sales. It is the profit earned in the business that is available to cover overheads. Think of “gross”
as “before deductions”. When we refer to a payslip, gross salary is before deductions. The same
argument can be used here. The gross profit is the profit before deducing the running expenses.
After we have deducted the total running expenses from the gross profit, we arrive at the „bottom
line‟ (i.e. the net worth that has been added to the owner‟s equity). We call this amount the net
profit. Net profit is derived by deducting total expenses (including cost of sales) from total income
(including sales).
Business people often say that „profit is an opinion, but cash is a fact‟. It is important to realise
that profits do not refer to cash flows. It doesn‟t mean that a business has money in the bank if it
has earned a lot of profit. A business could be very strong financially in terms of its balance sheet
and income statement, but could still be on the verge of sequestration. The easiest way to explain
this is to make reference to credit sales. Suppose a business were to sell all their goods on credit
to debtors. Debtors will be debited and sales (and Output VAT) will be credited. The income is
therefore „earned‟ although it has not been turned into cash as yet. The liquidity trap emerges
when the business is unable to turn these profits into cash (i.e. they struggle to collect the
outstanding amounts from debtors). This is the reason why a third financial statement, namely a
„cash flow statement‟ needs to be drawn up to explain how purchases and receipts were
converted into cash. It is also the reason why ratios like debtors collection periods and creditors
settlement periods are so important.
(iii) The most prevalent strength of this business is its liquidity. The business does very well in
collecting debtors‟ outstanding accounts, and cash flow seems to be sound, although the
business runs a small overdraft from time to time. The business is also quite profitable in the
trading account. Gross margins are favourable as compared to those of their competitors. The
obvious weaknesses of the business are controlling overheads and other costs. Although the
gross margins are profitable, the net margin and return on equity are lagging behind the rest of
the industry.
(iv) There may be several ways to improve the efficiency of a business. Here are the five sure ways
to improve the efficiency of your business.
Tracking your marketing and MAKING improvements
Basically, every time you contact your prospect or customer, you are involved in the marketing
process. The marketing process may be considered as a three step process, namely
advertisement, sales and the closing process. As a business owner, you must always find ways
to move the prospect acquired as a lead from your advertisement to the sales process and then
from sales to the closing process quickly.
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Automation
Automation has helped both small and large businesses in improving the efficiency of their
business. Data entry, bookkeeping, customer service, E-mail marketing and fulfillment are some
operations that can be easily automated.
Reducing costs
This may seem very obvious, but most often the business owners fail to track the cost while
focusing on increasing their sales/revenue. You could have a system to monitor both expenses
and income every week. You can reduce cost by eliminating a service that is no longer required
or locating vendors that can give you a better deal. The key is to be aware and create a system to
reduce cost.
Offer back-end products to your current customers
It is far easier to sell a product to a current customer than to acquire a new customer. You could
sell your own product or strike a deal with a business that sells to the same market as you do.
This can be a win-win lucrative situation for both the businesses.
Increase profit earned per customer
There are several ways to increase profit earned per customer. You could use the following two
methods.
Price increase - You could increase the price of your product and thereby increase profit. This
may seem difficult in the beginning, but you must take the bold step and do it anyway.
Offering package deals - You could combine two or more products/services, create packages and
sell with higher profit margin.
(v) The cost-to-income ratio shows the proportion of total costs of a business as opposed to their
total revenue. It should be a priority of the business to reduce the cost-to-income ratio at all times.
Increases in sales and reduction in costs are very important, but it is the ratio between costs and
income that will give a better indication of performance.
The methods to reduce costs and enhance income as outlined in question (v) above can be
applied to enhance the cost-to-income ratio. The key is to reduce costs and to increase income at
the same time.
Total cost = R 698 265.34 and total income = R 778 808. Thus, the cost-to-income ratio =
Total cost : Total income
R 698 265.34 : R 778 808
= 0.90 : 1
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(vi) Liquidity refers to the cash flow in a business. It is of no use for a business to increase its
profitability, but at the same time struggle to collect outstanding debts from debtors. It is quite
possible for a business to increase their inventory turnover, but find it difficult to convert the sales
into cash. While profit is an opinion, cash is a fact. Ultimately, a highly profitable business which
is constantly cash-strapped is doomed to failure.
(vii) The following are limitations of ratio analyses:
One year's accounts are insufficient for proper analysis to be undertaken. The analysis of
trends, taken from, say, five years' of accounts, would give a better insight.
Differences in accounting policies between two companies will affect comparisons.
The use of historical costs brings about many distortions.
The use of industry inter-firm comparisons would make the ratios more capable of being
interpreted.
The plans of the companies for the future expressed in their budgets would be of more
interest than past figures.
The accounts from which the conclusions have been drawn are necessarily summarised.
Question 2.9
Name of ratio: Comparative figures: Ratio for the years ended 28/29 February ….
Gross profit percentage
The average gross margin for the industry is 51%.
2013 2012 2011
(calculated) (given) (given)
Formula:
50% 50% 61%
Gross profit X 100 Calculation:
Comments:
Total sales
The gross margin remained the same as the previous year (2012) for the business.
462 319.16 X 100
924 638.32
The gross margin is still 1% less than that of industry. This is an unfavourable trend.
= 50%
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Name of ratio: Comparative figures: Ratio for the years ended 28/29 February ….
Net profit percentage
The average net margin for the industry is 45.00 %.
2013 2012 2011
(calculated) (given) (given)
Formula:
35.54 % 45.00 % 60.00 %
Net profit X 100 Calculation:
Comments:
Total sales The net margin has
unfavourably decreased by 9.46 % since 2012.
328 579.47 X 100
924 638.32 The net margin is also 9.46 % below the industry level. This is an unfavourable trend.
= 35.54 %
Name of ratio: Comparative figures: Ratio for the years ended 28/29 February ….
Return on average owner's equity
The return on average owner's equity for the industry is 62%.
2013 2012 2011
(calculated) (given) (given)
Formula:
26.48 % 57% 58%
Net profit X 100 Calculation:
Comments:
Average owner's equity The return on average owner‟s
equity has decreased unfavourably by 30.52 % since 2012.
328 579.47 X 100
[(1 097 212.82 + 1 384 183.57)/2] The return on average owner‟s
equity is unfavourably below the industry level with 35.52 %.
= 26.48 %
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Name of ratio: Comparative figures: Ratio for the years ended 28/29 February ….
Current ratio
The current ratio for the industry is 2:1.
2013 2012 2011
(calculated) (given) (given)
Formula:
2.78:1 3:1 1.5:1
Current assets:Current liabilities Calculation:
Comments:
There was a decrease in the current ratio of the business since 2012. This is an unfavourable trend.
105 408.77 : 37 910.17
The current ratio is still
favourably above the industry norm of 2:1.
= 2.78:1
Name of ratio: Comparative figures: Ratio for the years ended 28/29 February ….
Acid test/quick ratio
The acid test/quick ratio for the industry is 1:1.
2013 2012 2011
(calculated) (given) (given)
Formula:
1.44:1 1:1 0.5:1
(Current assets - inventory) : Current liabilities Calculation:
Comments:
There was a favourable increase in
the acid test ratio of the business since 2012.
(105 408.77 - 50 855.11) : 37
910.17
The acid test ratio of the business
is favourably above the industry norm of 1:1.
= 1.44:1
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Name of ratio: Comparative figures: Ratio for the years ended 28/29 February
….
Average trade debtors collection period
The average trade debtors collection period for the industry is 28 days.
2013 2012 2011
(calculated) (given) (given)
Formula:
17.57 days 10 days 8 days
Average trade debtors x 365 Calculation:
Comments:
Credit sales There was an unfavourable increase of 7.57 days in the average trade debtors collection period since 2012.
[(28 155.24 + 32 362.34)/2 x 365]
924 638.32 x 68% The average trade debtors collection period of the business is still favourably below the industry period of 28 days.
= 17.57 days
Name of ratio: Comparative figures: Ratio for the years ended 28/29 February
….
Average trade creditors settlement period
The average trade creditors settlement period for the industry is 30 days.
2013 2012 2011
(calculated) (given) (given)
Formula:
51.82 days 15 days 15 days
Average trade creditors x 365 Calculation:
Comments:
Credit purchases The average trade creditors settlement period has increased unfavourably with 36.82 days since 2012.
[(21 054.01 + 21 266.68)/2 x 365]
462 319.16 x 52% x 62% The average trade creditors settlement period is 21.82 days more than that of industry. This is an unfavourable trend.
= 51.82 days
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Name of ratio: Comparative figures: Ratio for the years ended 28/29 February ….
Average trade inventory turnover
The average trade inventory turnover for the industry is four times.
2013 2012 2011
(calculated) (given) (given)
Formula:
9.05 times 4 times 4 times
Cost of sales Calculation:
Comments:
Average inventory The average trade inventory turnover has
favourably increased by 5.05 times since 2012.
462319.16
[(51 363.66 + 50 855.11)/2] The average trade inventory turnover is
5.05 times more than the industry norm of four times. This is a favourable trend.
= 9.05 times
Question 2.10
Although the P/E ratio can provide a good approximation of how „expensive‟ a particular share is
relative to its underlying earnings stream, it is by no means a perfect gauge of a company's value. P/E
ratios have a number of drawbacks, including:
Earnings Manipulation
Companies often use a variety of accounting techniques to alter their reported net income. As a result,
the reported earnings figures we read about are often not entirely representative of a company's true
financial situation. Since net income is a critical component of a firm's P/E ratio, manipulated earnings
can lead to misleading P/E data.
Industry Differences
Different industries typically have different historical growth rates, risk levels, etc.; and hence different
average P/E ratios. Thus, shares that may appear cheap in one industry may look expensive when
stacked up against another. For this reason, it is typically more appropriate to compare a firm's P/E ratio
to those of other companies within the same sector.
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Other Factors
It's important to remember that P/E ratios only take two items into account – a firm's current share price
and its net profit. As a result, P/E ratios completely ignore a variety of other important factors. One of
the most notable of these factors is a firm's projected future growth rate. Two shares could be identical
in every respect (including on a P/E basis), but if one company is growing at twice the rate of the other
firm, then the high-growth firm will likely make a better investment over the long haul. With this in mind,
many investors prefer to examine PEG ratios as opposed to traditional P/E ratios.
Volatility and Risk
P/E ratios also ignore such critical items as risk and volatility. Two firms may have identical P/E ratios,
but if one firm's revenue and earnings base is extremely reliable, yet the other firm's earnings are highly
uncertain, then the more reliable firm could make a better investment over the long haul. With the
above limitations in mind, when attempting to assess the value of a particular security, most
experienced investors choose to analyse P/E ratios in conjunction with a variety of other ratios,
including Price/Sales (P/S), Price/Cash Flow (P/CF), etc.