Who is the audience for my product?

This is my reader profile it gives some key information and some statistics on what they like and what they do. Such as how much of my audience has internet access and what they spend there money on.

The audience-General

My audience is predominantly male, they are young as my reader profile suggests between 16-28.

As you can see from the images they like going to rap concerts, events and even rap battles.

The audience is grouped between D as the majority of my audience will either be a student and/or young adults and may only have a part time job or they will be on minimum wage there for classifying them in group D

Clothing

My audience are young adults therefore they will like to keep up too date with fashion with brands such as Nike and Adidas, and they would shop in clothing shops such as Topman and Hollister, a lot of rappers promote these brands and shops therefore making them very popular with my audience.

Interests

The main interests enjoyed by the majority of my audience would be going to concerts, using social media quite often and listening to music. These interests are enjoyed by a lot of teens/young adults also showing that my audience will be quite young. Also a large part of my target audience will be into sport with the two most popular sports being football and basketball.

Music

These are some songs from some very well known rap artists, both old and new. This is the sort of music my audience listen too and enjoys. Most of the music only rap fans will like however it is a mixture between rap and hip-hop/RNB.

Psychographic ProfilingReformer: An independent thinker, craving harmony and authenticityExplorer: Someone desiring discovery, challenge and new experiencesSucceeder: A goal-orientated organiser who needs controlAspirer: A materialistic seeker of statusMainstreamer: Someone in search of security, belonging and routineStruggler: An escapist who lives for today but is often viewed as a loserResigned: Someone focused on survival and nostalgia with long-held values

A large part of my audience will most likely fall into the category of Aspirer, this is because a lot of my audience will seek status, also in a lot of rap music climbing the status ladder is mentioned going for money and fame, therefore a lot of my audience may also look for the status and look to be a leader not a follower.