CONSUMER BUYING BEHAVIOUR AS REGARDS COSMETICS

Mujeeb Ur Rehman M.com Final Session 2013-2015 Evening University of Balochistan

Do you use cosmetics?(Yes/No)if yes, then please specify their name below

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2) Which cosmetics do you use?a) Brandedb) Local

3) Reasons for buying and using cosmetics areTo improve your personality.a) Social influencesb) Fashion and status symbolc) Health point of viewd) Psychological satisfaction

4) What is your opinion about cosmetics?a) Luxuryb) Necessityc) Both

5) What factors do you consider while purchasing cosmetics?a) Brandb) Pricec) Qualityd) Packaginge) Ease of usef) Availability

6) What are the sources that make you aware of cosmetics?a) Beauticiansb) Doctorsc) Shopkeepersd) Friendse) Media

7) From where do you purchase cosmetics?a) General storesb) Exclusive cosmetics storesc) Beauty parlorsd) Cosmetics stores8) How much on an average do you spend on cosmetics?a) 0-50b) 50-100c) 100-150d) 150-200e) More

9) Do you think cosmetics advertisements help you to decide on type and specific brand of cosmetics? If yes recall.___________________________________________________________________________________________________________________________________________________________________________________________________________________________

10) What type of cosmetics do you like to buy?a) Herbalb) Non Herbal

11) Do you regularly use the same brand of cosmetics or change the bran frequently? If yes, then reasons for changing.a) Prince changeb) New brand introductionc) Product improvementd) Package changese) Advertising intensityf) Any other

12) Do you use the same brand of cosmetics for all the existing product categories in cosmetics?(Yes/No)____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

13) Have you have experienced any inferiority/duplicity in cosmetics you have purchased. If yes, how has that influenced your buying behaviour?a) Brand switchingb) Category switchingc) Brand loyald) Any other14) Does variety of cosmetics of a particular brand create a healthy impression on your mind about the quality of cosmetics?(Yes/No)

15) Does all your family members use same brand/ type of cosmeticsa) Sameb) Different16) Do you think that the price of cosmetics in general is consummate with the utility they offer? (Yes/No)

Name :___________________________Age :___________________________Profession :___________________________Address :___________________________

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