QUSTIONNAIRE

1) Who makes the buying decision at home?a) Female b) Male c) Senior citizens d) Influenced by kids

2) Which brand of juice do you prefer?a) Realb) Tropicana c) Any other please mention ___________________

3) Why do you prefer that brand?a) Tasteb) Brand loyaltyc) Pricesd) Variants

4) Which variant of juice do you buy the most?a) Mixed Fruitb) Orangec) Pomegranate d) Litchie) Guavaf) Mangog) Any other please mention _____________________

5) How often do you buy juices?a) Once a weekb) Once in 15 daysc) Once in 1 month

6) What size of packaging do you prefer?a) 200 mlb) 1 liter

7) What drives you to buy a particular juice - a) Brand Name b) Tastec) Price

8) Why do you buy juices?a) Health and Nutrition aspectb) Occasions (birthdays, parties, guesting)c) Cocktails 9) On a scale of 1 to 5, rate the effectiveness of in store promotion in your buying process. a) 1-Not at all effectiveb) 2- less effectivec) 3-Neutrald) 4-Effectivee) 5-Most Effective

10) Are you willing to try variants that are different from the regular range? (E.g. Reals Supa Fruits)a) Yesb) No

11) Which of the following affects your buying decision the most in juices?a) Combo offersb) Freebies c)in store promotion