Questionnaire data

How old are you?

18-2526-3536-4546-55

Do you read magazines?

Yes NoSometimes

How often do you buy mag-

azines?

Never

Daily

Weekly

Monthly

Are you male or female ?

Female

Male

What genre do you usually

read?GossipFashionHealthMusic

What genre do you rarely read?

Music HealthFashion

What qualities encourage you to buy magazines?

Significant issue

Celebrity ar-ticles

Freebies