Questionnaire

1.) Name

____________________________________________

2.) Age (in years)

____________________________________________

3.) Gender

( ) Male

( ) Female

4.) Educational Qualification

____________________________________________

5.) Please name 9 brands that come to your mind when you think of soft drinks

Brand 1: _________________________

Brand 2: _________________________

Brand 3: _________________________

Brand 4: _________________________

Brand 5: _________________________

Brand 6: ………………………………...

Brand 7: ………………………………..

Brand 8: ………………………………..

Brand 9: ………………………………...

6.) Connect the brands with taglines below

Thums up

Coca Cola

Sprite Maaza LimcaPepsi Slice Mountain

dew7up

Taset the thunder

Do the dew

Pio sar uthake

First drink then think

Bottle mein aam maaza hai naam

Doobo tazgi meinAmsutra pure mango pleasureThe uncola

7.) How aware are you about the beverages of the following brands

Highly Unaware

Unaware

NeutralAwar

eHighly Aware

Thums up

Coca colasprite maaza limca pepsisliceMountain dew7 up

8.) How aware are you about the history of the following brands

Highly Unaware

Unaware

NeutralAwar

eHighly Aware

Thums up

Coca colaSprite Maaza Limca Pepsi Slice Mountain dew 7 up

9.) Identify the brand associated with the brand ambassador mentioned below (Mention NA in case not aware)

Akshay kumar : _________________________

Amir khan : _________________________

Shahrukh khan : ________________________

Riya sen : _________________________

Ranbir kapoor: _________________________

Katrina kaif:…………………………………….

Salman khan:………………………………..

Sharman joshi:…………………………………

10.) Associate the brand with logo colors below (Mention NA in case you are not aware)

: _________________________

: _________________________

: _________________________

Red and green: _________________________

Orange, Pink and Red: _________________________

11.) Rate on the extent to which you would like to be associated with these brands

Very

LowLow Neutral High

Very High

Thums up

Coca cola

Sprite Maaza Limca Pepsi Slice Mountain dew7 up

12.) Rate the level of trust you possess in these brands for reliability

Very

LowLow Neutral High

Very High

Thums upCoca cola

Sprite Maaza Limca Pepsi Slice Mountain dew7 up

13.) Rate the level at which you consider that brand delivers on its promises (per advertisment and promotions)

Very

LowLow Neutral High

Very High

Thumps up Coca cola

sprite maaza Limca Pepsi Slice Mountain dew 7 up

14.) Rate the level of your willingness to recommend the brand to your friends

Very

LowLow Neutral High

Very High

Thumps up

Coca cola

Sprite Maaza Limca Pepsi Slice Mountain dew 7 up

15.) Rate the extent to which you feel loyalty for following brands (i.e. not switching from it)

Very

LowLow Neutral High

Very High

Thumps upCoca cola

Sprite Maaza Limca Pepsi Slice Mountain dew 7 up

16.) Rate the level of "social responsibility" that you perceive following brands demonstrate

Very

LowLow Neutral High

Very High

Thumps up

Coca colaSprite Maaza Limca Pepsi Slice Mountain dew 7 up

17.) Rate the level at which you perceive "appropriateness of price" of the brand

Very

LowLow Neutral High

Very High

Thumps upCoca cola

sprite maaza limca pepsisliceMountain dew

7 up

18.) Rate the level at which you perceive the "effectiveness of promotion campaign" of the brand

Very

BadBad Satisfactory Good

Very Good

Thumps upCoca cola

Sprite Maaza Limca Pepsi Slice Mountain dew7 up

19.) Which all of these brands have you used?

[ ] Thums up

[ ]coca cola

[ ] sprite

[ ] maaza

[ ] limca

[ ] pepsi

[ ] slice

[ ] mountain dew

[ ] 7 up

Thank You!

Thank you for taking our survey. Your response is very important to us.