QUESTIONNAIR

E RESULT

S

– ADULT

S (31-5

0 YEARS)

QUESTION 1

20%

20%60%

Out of the options below, which is your favourite music video?

Britney Spears - Toxic

McFly - Colours In Her Hair

One Direction - What Makes You Beautiful

Spice Girls - Wannabe

QUESTION 2

30%

70%

Does a music video have any impact on whether or not you buy the song?

YesNo

QUESTION 3

20%

20%50%

10%

Which music channel do you visit the most?

MTV DanceKerrang!Vintage TVCapital TV

QUESTION 4

20%

10%

70%

What is your preferred method to watch a music video?

Social NetworkingYouTubeTVDVD

QUESTION 5

30%

40%

10%

20%

Which music genre do you prefer?

PopRockRnBClassical

QUESTION 6

20%

60%

20%

What appeals to you most in a music video?

Band/Singer ShownNarrativePerformance

QUESTION 7

30%

30%

40%

Which gender would you prefer a band to be made up of?

MaleFemaleMixed

QUESTION 8

20%

80%

Out of the performance options be-low, which idea do you prefer?

Band are seen as 'rebellious' - school environmentBand are seen as 'professional' - concert envi-ronment

QUESTION 9

40%60

%

Out of the narrative options below, which do you prefer?

Band/band member are involved in the narrative through-out

Band/band member are not involved with the narrative – the narrative is made up of two/more actors

CONCLUSION

These questions were given to adults between the ages of 31 and 50. The results

shown here tell us that adults prefer listening to music from the rock genre and do not

judge how good a song is by the music video that is created for it.

The majority of the adults asked said that they preferred music videos which follow a

narrative rather than just showing the band and that the easiest way for them to see

the music video would be on a TV channel.

They also would prefer a band made up of mixed genders which has a professional

look/’brand’.

In conclusion, adults aged between 31 and 50 would not be our target audience

because the band we are using are a pop band which is aimed teenagers.