Questionnaire Results – Older Adults (50+ years)

Question 1

40%

40%

20%

Out of the options below, which is your favourite music video?

Britney Spears - ToxicMcFly - Five Colours In Her HairOne Direction - What Makes You BeautifulSpice Girls - Wannabe

Question 2

10%

90%

Does a music video have any im-pact on whether or not you buy the

song?

YesNo

Question 3

80%

20%

Which music channel do you visit the most?

MTV DanceKerrang!Vintage TVCapital TV

Question 4

70%

30%

What is your preferred method to watch a music video?

Social NetworkingYouTubeTVDVD

Question 5

10%10%

80%

Which music genre do you prefer?

PopRockRnBClassical

Question 6

40%

10%

50%

What appeals to you most in a music video?

Band/Singer ShownNarrativePerformance

Question 7

30%

60%

10%

Which gender would you prefer a band to be made up of?

MaleFemaleMixed

Question 8

100%

Out of the performance options be-low, which idea do you prefer?

Band are seen as ‘rebellious’ - school environ-mentBand are seen as ‘professional’ - concert envi-ronment

Question 9

40%

60%

Out of the narrative options below, which do you prefer?

Band/band member are involved in the narrative through-outBand/band member are not involved with the narrative – the narrative is made up of two/more actors

Conclusion

These results were collected after surveying older adults aged 50 or over. As you can see from the above charts, most enjoy listening to classical music with music videos which focus on the band/artist performing to a crowd.

The results also show that a majority of the people questioned prefer to watch videos on social networking sites such as Facebook instead of watching them on the TV. This being said, most of them also believe that the music video doesn’t have any impact on whether they like a song or not.

I conclusion, these people would not be our target audience because they do not like our genre of music and are not in the correct age range for our band.