Questionnaire Two Analysis The aim of the second questionnaire was to find out more about what our target audience are looking for in our promotional package. This was to give us an insight on what we should include when making our trailer, poster and magazine front cover, and helped us make important decisions. Both open and closed questions were included, allowing us to get a range of answers. We handed this questionnaire out to twenty people within our target audience, using an opportunity sample – this means that the questionnaire was given to those who were available at the time.

The first question asked on this questionnaire was ‘would you prefer if the protagonist (the main good character) was around your age?’ This was a closed question as participants were given options of boxes which they could tick, either ‘yes’, ‘no’, or ‘I don’t mind’. With this question, we told the participant who the protagonist is; this is because they may not be familiar with media terminology. This question was asked in order for us to make our protagonist relatable to the audience, and to find out who they would like to see featured. 7 people ticked the ‘yes’ box, and 13 people ticked the ‘I don’t mind’ box. Out of the twenty, no one answered ‘no’; this was important in our research because it told us our protagonist should be aged between 15 and 25. This is shown in the pie chart.

Participants were next asked ‘would you prefer to see more of the narrative in the trailer, or less to keep it a surprise?’ This was asked so we could decide which parts of the film we should put in our trailer. 9 people said they’d like to see more of the narrative in our trailer, meaning 11 people said they’d like to see less in order for it to be a surprise. However, the results for this question are quite close. This tells us that the trailer narrative should not be too abstract and audiences like to recognise a clear structure in order to understand the overall plot of the narrative. This can be seen in the bar chart.

Question One

Yes I don’t mind no

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Continuing with questions about our trailer, we asked ‘In our film trailer, do you think a sting (jump-scare at the end of the trailer when you think it is over) would be effective in leaving a lasting impression on our audience? How?’ Again, we explained what a sting was for those who aren’t familiar with using this terminology. For this question, we left one line for participants to write their answers, and we asked them to explain what they thought. This question was asked to allow us to find out whether or not we should include a sting in

our trailer – when coming up with ideas for our trailer, we thought it’d be successful to include one, however, we wanted opinions from our target audience. Some people, when answering this question, didn’t write a reason and just gave a simple yes or no. Our results our shown in the chart. 4 people said they’d like to see a sting because it makes the trailer scarier, and 6 people said yes because it’d leave them wanting more. 1 person also said yes because it’d make the film more memorable, and 7 people just said yes. 2 people also answered no, although they did not give a reason. The answers we received help us decide that

we should include a sting in our film, as it would make more of our audience interested in watching the film, leading to it being more successful. An example of an existing sting is from ‘Black Swan’ where we see Nina turning into a swan and pulling a feather out of her body. This is inspirational for our trailer because it reveals more information to the audience, whilst scaring them and making them wonder what will happen next.

The next question was closed; our audience were asked ‘in our trailer, what elements would attract you most to go and see a film?’ We gave them four options: ‘sound’, ‘lighting’, ‘gore/jump scares’, and ‘editing’ - however, we gave no limit to how many boxes each person could tick. This allowed us to find out what elements of our trailer are most important in attracting our audience, and interesting them in our film. The results of question four were mixed, although the two most popular were ‘sound’ and ‘gore/jump scares’, with 9 people picking ‘sound’ and 12 people picking ‘gore/jump scares’.

20%

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Question Three Yes because it makes it scarier

Yes because it leaves the au-dience wanting more

Yes

yes because it makes us re-member your film

No

‘Editing’ shows to be next most important, with 7 people picking it, and ‘lighting’ being only ticked by 2 people. By asking this question, we found that scaring our audience through the use of sound and jump scares would be most attractive to them. This can be seen in the graph for question four. In my opinion, jump scares/gore attracts a large audience as it creates more fear and suspense. However, because our sub-genre is pyschological, this may be a problem as gore

and jump scares aren’t largely featured within these films.

Question five was an open question asking ‘how long should a trailer be?’ We asked this question to find out how long our audience would be willing to spend watching our trailer; if it’s too long they may stop watching it half way through, but if it’s too short then it won’t be long enough to interest them in our movie. 2 people said they think our trailer should be 1 – 1.30 minutes long in order to make it ‘short and snappy’, however this would make our trailer less effective, and not give a real insight into our movie. The other 18 people filling in this questionnaire said that our trailer should be 2-3 minutes, and no longer. The results of this question were successful, as they fit in with our initial ideas for the length of our trailer being roughly 2.30 minutes. A chart of these results can be seen.

‘Would you prefer the trailer to be/feature: ‘slow paced’, ‘quick cuts’ or ‘both’ is what we asked for question six, giving the target audience three choices to pick from. We asked this question so we could find out how we should present our trailer, whether it should be in the form of quick cuts showing the action, or slow paced to let the audience see more of the scene. Out of the 20 people we asked, only 1 person said they would prefer to see just slow paced editing. 7 people want to see quick cuts, and 12 people said they’d like to see both. This question has helped with our planning because we know that our

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Question Five

audience would like to see a mixture of both, with quick cuts dominating it. This can be seen in the chart for question six.

The last question we asked about film trailers was ‘Do you prefer horror film trailers to have music playing in the background?’ We asked this to find out whether or

not we should include creepy music in the background of our film trailer to add to the horror; this is because sound is one of the most important factors of a trailer. Question seven was a closed question, and participants had to tick either ‘yes’, ‘no’ or ‘I don’t mind’. 15 people said yes, giving us a clear indication that music should be added to our horror movie. Only 2 people said, and 3 people said they didn’t mind. This can be seen in the graph. This question was successful as we found out that music is important to include in our trailer in order to please our target audience.

We then started asking the next questions about film posters; this allowed to us to find out more about what should be included in our poster, in order to attract our target audience. For question eight, we asked ‘What would you like to see taking up the majority of the room on a film poster?’ This was a closed question, where our participants could choose from ‘close up of antagonist’ and ‘antagonist and location’. For this, 3 people chose ‘close up of antagonist’, meaning 17 people opted for ‘antagonist and location’. This shows that in our poster, more people would like to see the location as well as the antagonist; however, with most psychological horror movies, it is conventional for posters to just feature a close of up of the antagonist. This means, by going against this convention, our poster will stand out from other film posters, whilst also

Question Six

Slow Paced Quick Cuts Both

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Question Seven

pleasing our audience. This results of this question are also presented in this graph.

Continuing with questions about film posters, we asked ‘would you like to see the release date on the poster?’ Participants were given the option of ‘yes’, ‘no’, or ‘I don’t mind’. We asked this question in order to find out whether we should include the release date on our poster. 19 people out of 20 said yes, and 1 person said ‘I don’t mind’. This

revealed to us that we should definitely be including the release date of our film onto our poster. The results of question nine can be seen in the graph.

Close up of A

ntagonist

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Question Nine

Yes No I Don’t Mind

Question ten asked the participants an open question; ‘Does having the tagline (slogan) on the film poster appeal to you? Why?’ We asked this question because we were unsure if we should put our tagline on our film poster, as

some psychological horror posters do not include their tagline. In this question, results varied, although most of our target audience said that they would like to see a tagline.4 people said they’d like to see a tagline because it gives them a hint to the narrative, and 3 people said yes because a tagline makes the poster and film more memorable to them. 1 person said yes because it would sum up the film, making them want to watch it, and 1 person said yes because it’d make them think about it more. 5 people said yes, but they didn’t give a reason, and 4 people said no without giving a reason. The remaining 2 people said they didn’t want to see a tagline on the poster because they are more interested in the characters and the narrative. This question can be seen on the graph.

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Question eleven asked the participants ‘which of these film posters do you prefer and why?’ Participants were shown these images to go with this

question;

We asked this question to get an insight into what type of posters our audience prefer; this question gave us ideas about what our film poster should look like, and what feature it should include. By asking participants why they picked that specific one, it allows us to mix all of these good things into one poster, attracting our target audience. The answers we received for this question varied hugely, and this can be seen in the chart below. Results told us that most people preferred the Uninvited because it looks scary, and the Awakening because it shows the location; this helped us in deciding how our film poster should look.

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Question Eleven

When deciding where our film name should be placed on our poster, we couldn’t decide between the top and the bottom; this influenced question twelve where we asked participants which they’d like to see. This was a closed question, where they had to tick either ‘top’, ‘bottom’, or ‘I don’t mind’. Only 3 of our 20 participants said they’d like to see the film name at the top of the poster, and this immediately told us that we should place it at the bottom. 11 people said the bottom is the best, and the remaining 6 said they didn’t mind. The results of this question can be seen on the chart.

We then moved on to ask questions about our third piece of work, the movie magazine. We first asked, ‘How much would you be willing to spend on a movie magazine?’ and participants were given options of ‘£0-99p’, ‘£1-3’, and ‘£3+’. We asked this because we were still unsure of how much we should price our own magazine, so we asked our target audience what they’d be

willing to pay. 0 people said they’d pay more than three pound, and 6 people said they’d pay £0-99p. 14 people said £1-3 is the best price for a movie magazine, and this is what they’d be willing to pay. Results of this were positive, and this is the price range we are looking at for a successful magazine. Results of this question can be seen in the graph.

Question fourteen asked the participants ‘have you ever been drawn to a magazine purely because of its front cover? If so, why?’ We asked this in order

Question Twelve Top Bottom

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to find out what it is that catches the attention of people in a shop, and what would convince them to buy our magazine. Some people however, didn’t give a reason, and simply said yes or no. Reasons varied from, ‘yes because it looked interesting’, ‘yes if it’s advertising a good article’, ‘yes if it’s brightly coloured’, and ‘yes because of the images seen’. The results of this question revealed to us that if we want our magazine to stand out from others and

convince people to buy them, we have to ensure it uses bright colours, and looks interesting. Results from this question can be seen in the chart below.

When we come to making our movie magazine, we have to decide whether we want to advertise our movie on a general movie magazine, or a horror movie magazine. The next question we asked was ‘Would you rather see a horror movie advertised in a general movie magazine, or a horror movie magazine? Why?’ We asked this so we could decide which magazine our audience would be more interested in, leading to better promotion of our horror movie. Some participants didn’t give a reason and just said which magazine they’d prefer to see our film advertised in. 4 people said they’d like to see it advertised in a horror magazine, and 5 people said a general movie magazine, but didn’t give reasons. 9 people said a general movie magazine because it offers more of a variety, and 1 person said it’d make it more interesting. One person said they’d like to see it in a horror movie magazine because it’s more genre specific. This question revealed to us that we should put our movie in a general movie

Yes - It Looked In-teresting

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Question Fourteen

magazine, because it offers more variety, and it would also make our horror movie stand out. This question is analysed in the graph for question fifteen.

Question Sixteen asked ‘What colours would you like to

dominate a film magazine? Please name three.’ Some people only gave two answers to this question however. We asked this so we could see what colours people would like to see on our film magazine, and what would attract to them it. Results gave us a list of these colours; red; blue; black; grey; green; and white. This tells us that these are the colours we should focus on using in our magazine, especially red, black and white, as these are the three most picked colours. This question can be seen in the chart below.

The second to last question we asked was ‘Would including a free gift with the magazine interest you more?’ This was a closed question where participants had to choose either ‘yes’, ‘no’, or ‘maybe’. 9 people said yes, 5 people said no, and 6 people said maybe. This revealed to us that most people would like to see a free gift included, but it’s not a necessity for our magazine to sell. This question can be seen in the graph.

Question Fifteen

Horror Magazine General Movie Magazine

General Because It Offers More Variety Horror Because Its More Specific

General Because Its More Intersting

Question Sixteen

Red Blue Black Grey Green White

The last question we asked is ‘which of these magazine front

covers do you prefer and why?’ These three covers were shown to participants:

Most participants didn’t give a reason for the magazine they circled to be their favourites, however, 8 people said ‘Total Film’ was their favourite, 7 people said ‘Fangoria’ was there favourite, and 5 people said ‘Empire’ was their favourite. From the people who liked ‘Empire’ the most, they gave the reasons that it was most dramatic, had a consistent theme througout the image and the masthead, and because it stood out to them. No reasons were given for ‘Total Film’, and for ‘Fangoria’, people liked it because it was simple but effective, and not too crowded and all over the place. It also looked scary, and put the focus on the character from ‘Black Swan’ – the film being advertised on this issue’s front cover. This question helped us decide how we should lay out our magazine front cover, and we decided on a layout similar to ‘Fangoria’. Although ‘Total Film’ got one more vote, the layout of ‘Fangoria’ fits in better with the horror genre, and would advertise our film better. It was also revealed that people only voted for ‘Total Film’ because of the actor on the front; therefore making it invalid. The results of this question can be seen in the chart below.

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Question Seventeen

Overall, from this questionnaire we have learnt that a general movie magazine would be the best type of film magazine to make because it offers the audience more variety and would make them more interested in buying it. We have also found out whether to add a tagline to our poster, and what colours would be most effective. In terms of the trailer, this questionnaire told us that a sting should be included, our protaganist should be female, and by using a mixture of editing techniques, our audience would be more interested in our film.

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Question Eighteen