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Fast Food trend in Pakistan

Questionnaire

I am a student of BSC in Lahore School of Economics and I am doing a project on identifying the Fast

Food Trend in Pakistanas a mandatory requirement for the successful completion of the course

Business Computing. Kindly take out a few minutes to complete this questionnaire. Your answers will

be highly confidential and will be used for academic purpose only. Thank you for your co-operation.

1. How often do you eat Fast Food?

Daily Weekly 2-3 times a week monthly

2. I am consuming __________ Fast Food as compared to few years back.

More Less Same

3. With whom do you visit Fast Food outlets the most?

Families Friends Alone

4. On what occasion do you tend to visit the Fast Food outlets the most?

Parties Family outings for fun Just to eat

5. How do you get to know about the latest deals and offers?

Radio

Billboards

TV/Newspapers

Friends

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6. Other than price, which one of the following characteristics are MOST important for you:

Totally Unimportant

Unimportant

Important

Very Important

High Quality

More Quantity

Brand Name

Availability

7. Do you agree that generally Pakistani youth eat too much fast food?

Agree Disagree

8. You eat Fast Food because

less expensive tastes better than home easily accessible Quality is good

9. When it comes to Fast Food what do you prefer?

Dine in Take away Home delivery

10. We all know Fast Food is unhealthy but what factors convince you to still eat it?

Taste of food Time saving less expensive Habit

11. Which is healthier?

Desi Food Fast Food Both

12. What is your Favorite Fast Food item?

Burgers Pizzas Sandwiches Fried Chicken

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13. Favorite Fast Food outlet?

Pizza Hut McDonalds KFC Dominos Subway

Hardees

14. How much are you willing to pay for Fast Food?

Less than 150 Less than 300 More than 300

15. Do you know exactly what is in your Food (Fast Food)?

Not always No, But I dont care as long it tastes good Yes

16. Do you upsize your orders?

YES, because they are too small

YES, because there is little price difference

NO, too much calories

NO, small is more than enough

17. Do you think parents encourage children to eat Fast Food?

Yes No

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18. Check the category which identifies your family monthly income bracket:

Rs. 25000-50000

Rs. 51000-75000

Rs.76000-100000

Over Rs. 100000

19. Gender:

Male Female

20. Name: _________________________

21. Age Group

16-20 21-30 30 above