Questions on Promotion

1. Name 5 different forms of advertising?

5 marks

They can include:

Television

radio

cinema

Posters

Billboards

National and local newspapers

Yellow pages

2. What is sales promotion and what forms are there? 5 marks

Different ways of selling a product to the public, these can include:

Money off vouchers when buying goods in a shop Competitions when you enter the store and buy goods Discount vouchers, money of your next purchase Free gifts when you buy certain goods, very popular

with perfumes Better value offers, when trying to capture new

customers

3. Purpose of Promoting a product 4 marks

This will help the company to improve company image to attract more customers. Inform people about issues; often used by governments to sell health concerns. Increase sales of a product to raise profits for the company.

4. What forms of market segmentation can a business use? 5 marks

These can include: Age Gender Income Hobbies Family size Geographical regions

5. What is sponsorship and how can it be used to promote a company? 5 marks

This is sponsoring a football team or a racing car, they will display the companies logo on their shirts or on the car. A winning team will look good for the company as it is telling the company that they are part of a winning team. This will help to increase awareness of the company and increase sales of their products.

6.What are Advertising Agencies and what do they do? 5 marks

Advertising agencies are businesses that specialise in organising the advertising of other businesses. An advertising agency is crucial to the success of any advertising campaign as boring adverts will not attract the attention of the customers.

7. What is Direct Mail and what does it involve? 5 marks

Direct Mail involves a business sending advertising leaflets directly to a household or business through the post. It will keep costs down but the advertiser needs a list of potential customers. It is important for a business to consider who their target customers will be prior to choosing this type of marketing to ensure that it is effective.

8. What is Personnel Selling and what are the advantages and disadvantages of this form of promotion? 5 marks

Some products are sold door-to-door. The advantage of selling the product to the customer through personal selling is that the value of the product can be communicated directly to the customer. On the other hand, many people don’t like feeling pressured and time can be wasted.