QUICK TAKEN OVER BY BURGER KINGAnalysis and recommandation for a successful internal transition

Change and Innovation Pierre de Villers

Matthieu Godts January 2017© IHECS

Situation Analysis

Quick Services Attractive

Great People Best burger ww

MissionReasonable prices Quality food

VisionMost profitable QSR Business Franchise System

#2 Fast Food Business

20 % French burger market

in 2025

FR BE LUX FR BE LUX

Bertrand Group Bertrand Group QSR Belgium

?

BE LUX

QSR Belgium

?3500 workers600 AS Quick - 2900 SPRL’s

101 restaurants21 owned - 80 franchises

200,000k €2013 turnover

BE LUX

QSR Belgium

Both brands

Slow transitionon several years

Start summer 17’and then acceleration

Internal Tensions

?

Will customers still come?

How fast transformation will happen?

How many restaurants will be transformed?

How long will last the transition?Who is QSR Belgium?

How will we financially survive?

Will there be layoffs?

Will there be new trainings?

Will salaries change?

Quick brand will still exist?

RecommendationBased on Kotter’s change model

ESTABLISH A SENSE OF URGENCY

1/8

Strategy of BKalready launched

Unique opportunityto join the solidity of this worldwide company

2/8

FORM A POWERFUL

GUIDING COALITION

Commitmentfrom the franchises owners

Discuss objectionsfinancial aspect, job security, trainings, …

60

120

Y1 Y2 Y3 Y4 Y5

3/8

DEVELOP A VISION AND STRATEGY

‘Quick Menu’with Quick recipes and features

Exponential spread

4/8

COMMUNICATE THE VISION

To the franchisesStrategy and vision, ambassador, website, newsletter, guide

5/8

REMOVE OBSTACLES &

EMPOWER ACTION

Free trainingscustomer satisfaction, new cooking tools and methods

6/8

PLAN AND CREATE SHORT-TERM BENEFITS

Reward duringemployees for following trainings

Reward afterfranchise for the transition employees if they attract as much as customers as before

7/8

CONSOLIDATE GAINS Improvements

via quality ambassadors after renovations

Reward employeesif they follow a curve of frequentation

Extra trainingsto become managers

8/8

ANCHOR CHANGE IN THE CULTURE

Offer incentivesfor sharing improvements applicable to other franchises for open innovation management

Smooth transitionfor a better commitment

SourcesAFP, (2015, 17 December), Burger King France a bouclé le rachat de Quick. Recovered the 7th of January 2017 from https://www.rtbf.be/info/economie/detail_burger-king-france-a-boucle-le-rachat-de-quick?id=9167425 Belga, (2016, 2 September), Le premier Burger King attendu pour l'été prochain en Belgique. Recovered the 7th of January 2017 from http://www.dhnet.be/conso/consommation/le-premier-burger-king-attendu-pour-l-ete-prochain-en-belgique-57c95e833570cbdd8863535d Belga, (2016, 2 September), Le premier Burger King attendu pour l'été prochain en Belgique. Recovered the 7th of January 2017 from http://www.dhnet.be/conso/consommation/le-premier-burger-king-attendu-pour-l-ete-prochain-en-belgique-57c95e833570cbdd8863535d Belga, RTBF, (2016, 19 May), Rachat de Quick en Belgique: les franchisés écartés. Recovered the 7th of January 2017 from http://www.rtbf.be/info/economie/detail_burger-king-l-offre-des-franchises-pour-racheter-quick-belgique-repoussee?id=9301763 DH.be, (2015, 28 September), Quick va être racheté par Burger King. Recovered the 7th of January 2017 from http://www.dhnet.be/conso/consommation/quick-va-etre-rachete-par-burger-king-560977133570b0f19ef8c196 Franchise Direct, (2016),Top 100 Global Franchises - Rankings (2016). Recovered the 7th of January 2017 from http://www.franchisedirect.com/top100globalfranchises/rankings/La Libre, Rédaction Web, (2015, 17 December), Burger King a bouclé le rachat de Quick. Recovered the 7th of January 2017 from http://www.lalibre.be/economie/libre-entreprise/burger-king-a-boucle-le-rachat-de-quick-5672ec073570b38a57a78c5f Le monde.fr, AFP, (2015, 17 December), Le rachat de Quick conclu par Burger King finalisé. Recovered the 7th of January 2017 from http://www.lemonde.fr/entreprises/article/2015/12/17/le-rachat-de-quick-conclu-par-burger-king-france_4834303_1656994.html Le Soir, Rédaction en ligne, (2016, 8 July), Le rachat de Quick Belgique retardé. Recovered the 7th of January 2017 from http://www.lesoir.be/1260835/article/economie/2016-07-07/rachat-quick-belgique-retarde Le Soir, Rédaction en ligne, (2016, 25 July), Burger King va remplacer Quick en Belgique: les 3 choses à savoir. Recovered the 7th of January 2017 from http://www.lesoir.be/1275594/article/economie/2016-07-25/burger-king-va-remplacer-quick-en-belgique-3-choses-savoir Quick SAS, (2013), Rapport Annuel 2013, France. Recovered the 7th of January 2017 from https://www.quick.be/download/L21lZGlhL2Jsb2NrLzE0MzUwNzk3NzAtMTI3MjNxdWlja3JhZnJiZC5wZGY= Rowland, C., (2015, 5 November), Burger King’s Vision Statement & Mission Statement. Recovered the 7th of January 2017 from http://panmore.com/burger-king-vision-statement-mission-statementT.M., (2016, 25 July), Burger King débarque en Belgique, les restaurants Quick progressivement remplacés. Recovered the 7th of January 2017 from http://www.rtbf.be/info/economie/detail_burger-king-debarque-en-belgique-les-restaurants-quick-progressivement-remplaces?id=9362033 Villers de, P., (2016), Change and Innovation management 2016-2017, Belgique : IHECS. V.S., (2016, 3 September), Du rab pour le Giant de Quick. Recovered the 7th of January 2017 from http://www.dhnet.be/conso/consommation/du-rab-pour-le-giant-de-quick-57c99e3135709333b7f7e4fb