quick case study on brand & content strategy
TRANSCRIPT
GOLDEN CHIROPRACTIC: REBRAND + CONTENT STRATEGYVisit the Golden Chiropractic Website
RESULTS
284 NEW Patients in 2016
10% INCREASE inNew Patients 2015-2016
20% INCREASE inOffice Visits 2015 - 2016
Blogging
Visual IdentityDefine Markets
Develop Messages
Events Marketing
Email NewsletterSocial Media
New LocationNew Markets
No Brand Strategy
“You might be pleased to know that my I pretty much reached my 2015 year-end visit and new patient numbers by Sept 1st 2016. Significant growth. ”
~ Dr. Goldi
“Without Dawn, there’s no way I’d be clear in my message or professional in my presentation…Dawn’s footprint is everywhere.”
~ Dr. Goldi
Case Study: Identity & Messaging
© Dawn Weathersbee 2017
“I didn’t know what I was getting into in terms of therebrand process. Dawn knew what I needed even though I didn’t know what I needed.”
~ Dr. Goldi
No Content Strategy
SOLUTIONS
Update Brand StrategyAttract Different Markets
Create Marketing Plan
Sales to New Patients
Increased Overall Sales
PROBLEMS
Reach Different Markets