quick case study on brand & content strategy

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Page 1: Quick Case Study on Brand & Content Strategy

GOLDEN CHIROPRACTIC: REBRAND + CONTENT STRATEGYVisit the Golden Chiropractic Website

RESULTS

284 NEW Patients in 2016

10% INCREASE inNew Patients 2015-2016

20% INCREASE inOffice Visits 2015 - 2016

Blogging

Visual IdentityDefine Markets

Develop Messages

Events Marketing

Email NewsletterSocial Media

New LocationNew Markets

No Brand Strategy

“You might be pleased to know that my I pretty much reached my 2015 year-end visit and new patient numbers by Sept 1st 2016. Significant growth. ”

~ Dr. Goldi

“Without Dawn, there’s no way I’d be clear in my message or professional in my presentation…Dawn’s footprint is everywhere.”

~ Dr. Goldi

Case Study: Identity & Messaging

© Dawn Weathersbee 2017

“I didn’t know what I was getting into in terms of therebrand process. Dawn knew what I needed even though I didn’t know what I needed.”

~ Dr. Goldi

No Content Strategy

SOLUTIONS

Update Brand StrategyAttract Different Markets

Create Marketing Plan

Sales to New Patients

Increased Overall Sales

PROBLEMS

Reach Different Markets