quick guide to generating revenue through webinars and virtual conferences
DESCRIPTION
Quick guide to generating revenue through Webinars and Virtual Conferences. Stewart Kibby Chief Operations Officer WorkCast. Natasha McDonough Head of Marketing WorkCast. # workcast. Introduction. Learn about… What revenue making opportunities are available through online events - PowerPoint PPT PresentationTRANSCRIPT
Quick guide to generating revenue through Webinars and Virtual Conferences
Stewart KibbyChief Operations OfficerWorkCast
#workcast
Natasha McDonoughHead of MarketingWorkCast
Introduction
Learn about…• What revenue making opportunities are available through online events
• The types of events to consider
• Typical revenue expectations and packages
• The synergy between physical and virtual events
• Typical delegate behaviour during an online event
• Getting internal buy-in from the rest of your team
What is an online event?• Presentations online with a compelling, interactive experience for attendees • Events vary from 30mins to 5 days long!• Online events have an end-to-end lifecycle like real events
– Registration, ticket sales, access, events, offline• Many delivery solutions
– Live streams– On-demand– Panel discussions– Presentations– Video / PowerPoint / both– Chat rooms / Q&A / Social media etc
Typical online events
Large online only events • Typically 4-8 hours• Can be 5 days
Visually very rich and usually themed
• Hotel• Conference centre
Full profitable commercial model• Sponsorship by organisations
• brand awareness• highly targeted leads• direct live engagement
with participants
Virtual conference models
Virtual conference models
Where is the revenue?• Sponsor Halls and sponsorship packs• Pay per view
Typical monetisation models
Sponsor packs• Logo placement• Exhibitor hall• Sponsor booth• Access to data• Access to chat with
attendees• Speakers and panel
positions
Pay per view• Standard ticket sales
(buy a code)• Pay for advanced
access/content standard is free
Presentation session can be live video streams from venue
• Camera crew on ground• Encoder at venue taking feed
from vision mixer• WorkCast Technician generally
at venue but can do remotely
Streaming live sessions creates the on-demand versions
Highly interactive for online delegates• Polls• Q&A• Resources
Hybrid Conferences
• Most delegates would like to attend an international event but… sometimes can’t
• Attending an online event is quick, easy and convenient• Delegates drop in when there is a relevant session • Delegates can chat online• Download resources • Increase their profile in the industry• Try before you buy
What’s in it for Delegates?
• Attendees dip in and out watching from their desks
• Audience numbers vary as popular sessions bring higher numbers
• The Audience moves around the event visiting rooms for chat, exhibitors stand etc
16 17 18 19 20 21 22 230
500
1000
1500
2000
2500
3000
3500
4000
Delegate behaviour online
• Online Conferences – Typically £100K -
£1M in sponsorship but could be much larger like Mobile World Live
• Regular monthly webinars– Typically £1M
revenue per year
• Jobs fairs
Typical Revenue Expectations
Pay to view or sell sponsorship?
• Pay to view• Unlike some other types of content
publications, delegates *will* pay to attend online events
• Less than 10% of WorkCast events charge attendees
• Attendees generally won’t pay for single webinars but will pay for larger events and access to resources (channels)
• Where content is made available through the iPad and Android *offline* app, this increases to 50%
• Payment gateways like WorldPay can be configured to work similar to an events shopping basket
WorkCast clients payment models
sponsorshippay per view
WorkCast clients offline app payment models
sponsorshippay per view
Selling the concept internally…
• Clear executive backing and a genuine desire to achieve new revenue streams
• Good understanding of the content value• Pay to view• Sponsorship• Premium pay and standard free
• Well structured clear sponsorship packages
• Sales team • Incentivised and committed to online sponsorship opportunities• Educated in the benefits, opportunities and product
• Combined sponsor packs• Sponsor physical event and get a reduction on the online event packs• Promote the physical event at all online opportunities
Let’s talk…
@WorkCast
www.workcast.co.uk
WorkCast