QuickStartGuide

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Pinterestistheonlydigitalplatformthatisfocusedondrivingcontentandproductdiscovery

WhyConsiderPinterestforBusiness?

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§ Pinterestisthe mostpopularplatformforfindingandshoppingforproducts§ 2BillionmonthlysearchesonPinterest§ 100Million+activePinterestusersandgrowingdaily§ 96% ofpinnershaveusedPinteresttoplanpurchases§ 93% ofpinnershaveshoppedonlineinthelastsixmonths§ 87% ofPinterestusershavebought anitembecauseofcontenttheyfirstsawonPinterest§ 82% ofPinterestusersarefemale,withmaleusersgrowing120%YOY§ 75% oftheideasonPinterestcomefrombusinesseslikeyours§ 72% ofpinnerssaythatPinteresthasintroducedthemtonewbrandsandservices

§ 67% ofPinterestusersareunder40yearsold

6outof11ofthetopbrowsedcategoriesonPinterestaresoldwithinthefloriculture industryBroughttoyoubytheAmericanFloralEndowmentandtheFloralMarketingResearchFund.Sources: Pinterest analysis 2016; Millward Brown consumer study 2015; Oracle Data Cloud DLX CPG ROI measurement study 2016; Ahology 2016

HowtoCreateaBusinessPage

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1. Createabusinessaccounthere2. ConfirmyourwebsitesoPinterestknowsyou’retheowner3. WaitforPinteresttoapprovetheaccount4. InstallPINIT/SAVEbuttons(describedhere)nexttotheitemsonyourwebsitesopeoplecansaveyour

itemstotheirownboards5. Onceyou’vecreatedanaccount,startsaving(pinning)“similarinterestitems”toyourownboardswhich

willinspireyourcustomerstoengagewithyourproducts• Forexample,youmaywanttopinhomeinteriors,andwithinthatboard,showcaseyourowncenterpieces• Anotherexample,youmaywanttopinthelatestweddingfashions,andwithinthatboard,showcaseyourownweddingwork.• Contentisking,sostartwithatleastfiveboards,withatleast20itemsperboard• Createaspecialboardtore-pinwhatyourfollowerspinontheirboardstobecomeengagedwiththem• Titleandorganizeyourboardsinthewaythatcustomersbuy:Seasons,Holidays,LifeEvents,ColorSchemes,etc.• Makesureallpinslinktoyourwebsiteorblog

6.TryPinterestpaidads(called“PromotedPins”)here

HowtoSyncPinterestwithYourOnlineStore

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1. Buybuttonsallowcustomerstopurchaseyouritemsrightfromthepin2. SyncingyouronlinestorewithPinterestistheeasiestwaytocreatebuyablepins3.Hereisaguideforeachplatform:

ShopifyBigCommerceSalesforceCommerceCloud

4.WhenPinterestusersclickthe“BlueBuyButton”,ittakesthemtoacheckoutpagewithinPinterest5. IfthePinterestuserclicksthe“PinIt”Button,itwilltakethemtotheproductpageonyourwebsite6. ThePinterestorganizationguardsthecustomerexperienceverycarefully,sothemoreexcitingyour

boardsare,thegreaterthechancethatPinterestwillapproveyourcommerceapplication

Experiencefirst…CommerceSecond.

HowtoCreatetheOptimalPin

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Captions: Think“keywords”– MostPinterestuserswillsearchforitemsusingcertainwords.Byincludingthesewordsinyourcaptions,therewillbeagreaterlikelihoodthatyourproductswillappearinthesearch.TestcertainsearchwordsonPinterest,andseewhatcomesup.Thiswillgiveyouagoodideasofwhichwordstouse(andnotuse)

Images:ThepictureonPinterestisworthathousandwords,sobeautifulimageryisimperative.Watermarkyourowndesignswithyourshopname,soyourbrandiscarriedthroughtheentirepinningchain.Thiswillalsoprotectyourworkandkeepothersfromusingyourdesignsastheirown.Also,avoidusing“faces”intheimages.Pinterestpinswithfacesarere-pinnedatamuchlowerratethannon-faceimages.

Sizing:Theoptimalsizeforapinis735×1102.YoucanuseatoollikeCanvatoeasilycreateawesomePinterest imagesforfree.

Exciting:Keepourboardsexciting,andchangethemoftentopromoteeachmonth’sevents.Don’tforgettocreateboardsforlocalevents,promsandschoolcolorssoneighborhoodcustomerscanfindyou,aswell.

Share:ShareyourPinterestbuttonsonothersocialmediasites(Facebook,Twitter,Google+,etc.)inadditiontoyourownwebsiteandblog.Encouragecustomerstoreadmore,domore,orbuybyaddingacalltoaction!

Think“Mobile”:80%ofallbuyscomefrommobiledevices.Ifyourwebsiteisnotsetuptoworkonmobiledevices,youmaywanttoconsideringaddingresponsiveandadaptablefunctionalitytoit.

BroughttoyoubytheAmericanFloralEndowmentandtheFloralMarketingResearchFund.

What’sNext?

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• GetStartedUsingtheToolsBelow!• Clickhere forthelatestPinterestforBusiness

information.• GetStep-by-StepInstructionstosetupyouraccount• WatchourStepbyStepVideoTutorial• StartPinning!….AndSelling!

• Stillnotconvinced?Checkoutevenmorestatistics!