quick start to captioning webinar: 08-28-2014

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Quick Start to CaptioningAugust 28, 2014 at 2:00pm ET

Presenter

Tole Khesin

[email protected]

Tel: (617) 764-5189 x103

www.3playmedia.com

twitter: @3playmedia Type questions in the window during the

presentation

This presentation is being recorded and will be

available for replay

Agenda

‣ Introduction to captioning

‣ Benefits

‣ Accessibility laws

‣ Captioning products + services

‣ Q&A

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What Are Captions (1/6)?

‣ Text that has been time-synchronized with the media

‣ Captions convey all spoken content as well as relevant sound effects

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‣ Originated in the early 1980s from an FCC mandate for broadcast TV

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Terminology

‣ Captions vs. Transcript

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Terminology


‣ Captions vs. Subtitles

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Terminology



‣ Closed vs. Open Captions

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Terminology



‣ Closed vs. Open Captions

‣ Post Production vs. Live Captions

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‣ Accessibility for deaf and hard of hearing

48 MillionAmericans with some hearing loss

Benefits of Captions (1/7)

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‣ SEO


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‣ SEO

‣ Better comprehension

‣ Flexibility to view in noise-sensitive environments

80%Closed caption users who

don’t have any hearing loss

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‣ SEO



‣ Search + navigation = better user experience

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‣ SEO




‣ May be required by law

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‣ SEO





‣ Content marketing / reusability

50%Students who use transcripts

for study guides

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‣ SEO





‣ Content marketing / reusability

‣ Translation to foreign languages

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Accessibility Laws (1/3)

Rehabilitation Act: Sections 508, 504

‣ Covers federal agencies and orgs with federal

subsidies

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subsidies

ADA: Titles II, III

‣ Covers public and commercial entities

‣ Netflix lawsuit: What is a “place of public

accommodation”?

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subsidies

ADA: Titles II, III

‣ Covers public and commercial entities

‣ Netflix lawsuit: What is a “place of public

accommodation”?

CVAA

‣ Covers Internet content that aired on TV

‣ Clips require captions too

FCC Standards for Caption Quality

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‣ Caption accuracy

– Must match spoken words to fullest extent possible and include verbal

information

– Allows some leniency for live captioning

‣ Caption synchronization

– Must coincide with their spoken words and sounds to the greatest extent

possible

‣ Program completeness

– Captions must run from the beginning to the end of the program

‣ Onscreen caption placement

– Captions should not block other important visual content

Caption Formats

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Format Type Use Cases

SCC Broadcast, iOS, web media

SMPTE-TT Web media

CAP Broadcast

EBU.STL PAL Broadcast

DFXP Flash players

SRT YouTube and web media

WebVTT Emerging HTML5

SAMI Windows Media

QT QuickTime

STL DVD encoding

CPT.XML Captionate

RT Real Media

SRT Example

01:02:53:14 94ae 94ae 9420 9420

01:02:55:14 942c 942c

01:03:27:29 94ae 94ae 9420 9420 94f2

SCC Example

Caption Formats

How to Associate Caption File with Video File

‣ Sidecar file

‣ Encode closed captions with video

‣ Open captions (burned in)

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About 3Play Media

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‣ Captioning + transcription + translation

‣ MIT spinout in 2007

‣ Based in Cambridge, MA

About 3Play Media

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‣ Captioning + transcription + translation

‣ MIT spinout in 2007

‣ Based in Cambridge, MA

‣ 1,000+ customers in higher ed, media & entertainment,

enterprise, government

Products & Services

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Captioning

Subtitling

Transcription

Transcript Alignment

(Automated)

API

Video Search

Plugins

Accuracy and Quality

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Multi-Step Human Review Process

‣ More efficient, cost-effective

‣ At least 99% accuracy

‣ All work done in U.S.

‣ Consistent transcription standards

Caption & Subtitle Editor

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Flexible Upload + Turnaround

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Platform Integrations

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‣ Round-trip integration with many platforms

‣ Out-of-the-box compatibility with most players

Video Player / Platform Integrations

50+ Output Formats

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‣ Wide variety of output

formats

‣ Intelligent keyword

extraction

‣ Automated vertical

caption placement

‣ Encoded closed/open

captions

Interactive Transcript

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Customer Support

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“The support team is very responsive

and show that they care about the quality

and efficiency of their services…”

- Josh Rowin, T-Mobile

“…What's important is the customer

service you get, and 3Play just plain

rocks when it comes to helping out.”

- Josh Harder, University of Wisconsin

Q&A

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Tole Khesin

3Play Media

[email protected]

+1.617.764.5189 X103

QUESTIONS?

Webinars, White Papers, How-To Guides, Videos:

http://www.3playmedia.com/how-it-works/overview/

Customer Testimonials:

http://www.3playmedia.com/customers/what-they-say/

Case Studies:

http://www.3playmedia.com/customers/case-studies/

Plans & Pricing:

http://www.3playmedia.com/plans-pricing

quick start to captioning webinar: 08-28-2014

Technology