QUICK WRITE

Make a list of synonyms and antonyms for the word PERSUADE.

Complete the two sentence frames: If persuasion is successful, the reader

will ___________________________.If persuasion is unsuccessful, the reader

will ____________________________.

What is rhetoric?

• RHETORIC-the study of effective speaking and

writing.Art of persuasion.

Rhetorical question? A question to which no answer is expected, often used for rhetorical effect.

Examining the rhetorical appeals.

Aristotle – Greek philosopher,one of the first to create a Western system of philosophy and beliefs. • master of the art of persuasion, points out the

three main tactics to be employed if one wished to succeed in the business of persuasion.

• In Greek, they are:

1. ETHOS2. PATHOS3. LOGOS

The Art of Rhetoric

ETHOS (Ethical Appeal): It signifies a person’s character. This is where you establish yourself as a voice that should be heard. Of the three, it should come first in an argument or debate.

CREDIBILITY-why you should be heard?

The Art of Rhetoric

PATHOS (Emotional Appeal): It is the motivating factor in your speech. It arouses the passions of the listeners, getting their emotions running in the direction of the action to be taken.

EMOTIONAL-MOTIVATING factor of speech. FEEL what you want them to feel.

The Art of Rhetoric

LOGOS (Logical Appeal): It is the command of reasons. Once you have established a reason to be heard and have your audience with you emotionally, you produce all the reasons why they should take a certain action.

LOGICAL –REASON and PURPOSE: What do you want them to DO? Why should they do what you want?

“You tell them, they do it!”

Checking for Understanding

Watch the “SHAMWOW” commercial.

1st time – Watch as a viewer.2nd time -- Identify at least 1 of each: ethos, pathos, logos.

https://www.shamwow.com/default.aspx?did=&refcode=1002

Assignment due Friday

With your knowledge of the rhetorical appeals,make your own “advertisement.”

On an 8x11 sheet of computer paper provide: Name in MLA format Name of product you are trying to sell Illustration or clip art of it 3 reasons (1 of each of the 3 rhetorical appeals)

why your reader/ customer should buy it. *Clearly label ethos, logos, and pathos next to each reason.