quiterian marketing service providers v6
TRANSCRIPT
Marketing Service Providers (MKT Agencies)
April 2012
The Next Great Opportunity in Analytics
INTRODUCTION TO QUITERIAN Quiterian provides the right Customer Analytic Platform for MSPs
• Founded in 2003 in Barcelona
• We help leading organizations to increase revenue and improve efficiency
• Analytic Business Solutions (eCommerce, Telecom, Health, FS, Retail, Government, …)
• www.quite4me.com Customer Analytc Platform
European Headquarters Barcelona European offices Madrid Sevilla Valencia Lisboa
US Headquarters Miami, FL North America Offices Los Angeles, CA México DF, México Asia – Pacific Singapore 50+ Business Partners Worldwide
Introduction
QUITERIAN mentioned in ‘s Magic Quadrant for BI Platforms 2012
'Quiterian Analytics provides data discovery tools with predictive analytics, and allows business analysts to conduct 'visual data mining' without relying on the specialized skills of a data scientist‘.
120+ Industry leader as customers
QUITERIAN PLAFTORM FOR MARKETING SERVICE PROVIDERS
Quiterian provides the right Customer Analytic Platform for MSPs
Marketing Service Providers (MSPs) Marketing service providers (MSPs) supply professional services, system integration, creative services, third-party data, and application service provider (ASP) and hosted solutions for marketing organizations.
MSPs' competencies include customer data integration (CDI), data quality and "deduping," database marketing, prospecting, campaign management, marketing resource management (MRM), customer analytics, e-marketing and advertising. Competencies range from technology hosting to full business process outsourcing.
Marketing activities landscape
Creative Agencies Direct Marketing
Agencies
Production/Fulfillment Services
Call Centers
Consultancies
Social Media
List owners / brokers
Marketing activities landscape
Web Services
eMailing Provider
Marketing Service Provider
MSP typically offer a broad range of marketing database, communications and execution capabilities. Their core services include the building, managing and enhancing of clients’ customer databases, which can be made up of millions of customers across multiple geographies. Often the ultimate aim is building a single customer view for marketing. MSPs work with their clients to show them how to apply analytics to their databases, to then build targeted relevant campaigns, identify new markets or product opportunities and plan the customer life cycle through multiple interactions. Traditionally, MSPs and database marketers have conducted database marketing and list and data sales by using a mix of various tools from different vendors, or in-house solutions built and maintained by themselves.
MSP – Digital Marketing example
Quiterian in the MSP value chain
Client
Data
CRM / ERP
Web
eCommerce
Cards
eMobile
Social
3th party data
…/…
Actions
Direct marketing campaigns
Digital marketing
Social media
Mass media
Permission marketing
Incentive programs
.../...
Solutions
Data Management • Engineering • Enrichment • Validation / Audit • Cleaning
Analytics & Consultancy • Customer Analytics • Web analytics • Campaign Analytics • Data Mining • Segmentations
Campaign Management • Selections • Planning • Administration • Processing
Needs
Acquisition
Retention
Loyalty
Up-selling
Cross-selling
+ Revenue
- Costs
MSP
Quiterian in the MSP offering
List Sales
Data Enhancement
Database Management
Analysis & Consultancy
Campaign Management
Data & Process Audit
Data Hygiene
Data Engineering
Own
Data Enrichment
Client’s
Pooled
Planning
Selection
Execution
Off-site/ Off-line
Off-site/ Online
On-site
Exploration
Customer Analysis
Other Analysis
Reporting
Tracking/measuring
Analysis & Consultancy
Data & Process Audit
Exploration
Customer Analysis
Other Analysis
Reporting
-Data profiling -Data auditing/validation -Data/process mapping -Process workshops
-Data visualisation -Ad hoc query/analysis & pattern identification -Exploratory workshops
-Value analysis -Lifecycle analysis -Segmentation & profiling -Acquisition analysis -Development analysis -Retention analysis -Win-back analysis -Communication optimisation -Cluster/segment analysis -Predictive modelling -Basket analysis -Web analytics
-Fraud analysis -Campaign analysis -Channel analysis -Product analysis -Micro-marketing analysis
-Dashboard -Regular/standard -Specific, e.g. profiling -Interactive
Quiterian in the MSP offering
Quiterian in the MSP offering
Data Enhancement
Data Hygiene
Data Engineering
Data Enrichment
-General ETL -DW/Mart build -For specific tasks -Data consolidation -Solutions design
-De-duplication/matching -Suppression -Treatment (e.g. missing values)
3rd party: -Geo-demographic -Demographic -Attitudinal -Behavioural
Quiterian in the MSP offering
Database Management
Off-site/ Off-line
Off-site/ Online
On-site
-Requirements definition -Database design & build -Applications design & build -System implementation -Update processing -Systems administration
-Remote access -Systems support
-Remote systems support/maintenance -Remote database updates
Quiterian in the MSP offering
Campaign Management
Planning
Selection
Execution
Tracking/measuring
-Segmenting and counting -Cost/benefit analysis -Scheduling/resource planning
-Creating selections -Co-ordinating/de-duping selections
-Scheduling campaigns -Generating data -Fulfilment -Recording history
-Capturing/inferring responses -Campaign analysis and reporting
Quiterian in the MSP offering
List Sales
Own
Client’s
Pooled
-Database design, implementation & update -Counts -Selections -Outputting -Recording -List stats -Matching -Profiling -Modelling
Customer Analytics Platform for MSPs 100% Integrated - 100% Productivity - 100% web – 100% customer behavior
QUITE Easy, QUITE Fast, QUITE Smart
Web
CRM
ERP
Campaigns
eMailing
Social Media
Demographics
Identify
Attract
Retain
Patterns, Predict customer behaviour
Smart segmentations, effective campaigns
Profile, Most profitable customers. Churn prediction
Customer Analytics Platform for MSPs
Exploration, Audit, Clean, Enrichment
Dynamic Analysis, Predictive, Insights
Reporting & Dashboard Monitor, Alerts
Analytic Engine Large Data Volume
i-Workflow Processes Automation
MSP’s Private Cloud
Clients
Fast Count &
Segmentation
Campaign
Workflow
Campaign
Execution &
Feedback
Data Sources
Connectors w/ Most popular Data Sources
Less complexity - Less dependency – Less costs
Key Differentiations
• All in one: ETL, Analytic DB, Data Cleansing, Data Discovering, Visual Data Mining, Reporting, Dashboard, Segmentation, Mobile access, Campaign workflow, integration with eMailing, Web, Ads, Campaign Apps, etc
• Quick set up of an analytic environment, quick wins • Very fast response to any customer requirement • Integration On Line + Off Line, internal and external data • Large data volume at very high performance • No dependency on IT / miners • Security and confidentiality (personal data protection) • 100% web (easy access for Clients) • Business Model: Opex, aligned with Agency’s revenue
Value Proposition
EASY AND POWERFUL DATA INTEGRATION
ALL THE MSP OFFERING IN ONE SINGLE PLATFORM
IT AND TASK FORCE SIMPLIFICATION
VELOCITY EXECUTING BIG DATA
EXTRA CAPABILITIES: SOCIAL, WEB, DATA CONNECTORS
QUICK RESULTS
Analysts and clients are saying … • "Today, where many decisions are made on the basis of the action taken on the same day, it is
essential to access fast, secure and easy to the information, regardless of volume. Pentasoft, as a consultant for marketing cloud computing, tries to implement marketing decision actions, analyze real-time development and outcome of these thanks to Quiterian, and feeds back the model based on results. This whole process, done in the shortest time, is highly valued in marketing. This is our added value“ Antonio Tena – Managing Partner and Co-Founder – Pentasoft
• “BI workflow is Quiterian’s “core capability”, since it focuses “on customer and marketing analytics where workflow is especially important. Every process involves getting raw data, integrating and cleansing it, running the data against certain rules to come up with segmentation and scoring, and inserting data into marketing campaigns and other downstream applications” Boris Evelson – Principal Analyst – Forrester Research
• “With Quiterian we have cut the time spent on mapping out and managing campaigns by 20%” Eduardo Villanueva - Business Intelligence Director - Air Miles
• "Quiterian Analytics... Effectively a large-scale data discovery offering, its core value proposition is easing the use of data mining and statistical analysis, and thus making these capabilities more broadly available...“ Magic Quadrant BI Platforms 2011 - Gartner
BUSINESS MODEL ENGAGEMENT
Quiterian provides the right Customer Analytic Platform for MSPs
Business Model – Shared Success
1. Customer to contract Agency’ services
2. Agency to contract Quiterian platform on a subscription basis and on customer by customer basis
3. Agency to use www.quite4me.com or to install Quiterian platform on its own facilities or at Customer’ premise
4. Agency’ staff to use Quiterian platform for that customer and to provide rapid and accessible outcomes and deliverables
5. Customer to access though web / mobile to their data and analysis into Quiterian platform
Benefits
OPERATING COSTS REDUCTION
HIGHER PROFITABILITY
HIGHER PRODUCTIVITY, LESS COMPLEXITY
MORE SERVICES = MORE REVENUE
FASTER RESPONSE TO CLIENT’S REQUIREMENTS
Next Steps?
1. Do you want to be gain productivity?
2. Differentiation?
3. More agility?
Let’s talk and explore the benefits …
More information?
Prices
Product info
Contract
Technical validation?
Market validation?
NDA?
Training – In house
Migrating first clients
Support
Agreement – signing contratct
Press note, Web links
Customers to be in Quiterian
Next Steps?
Thanks!! Analysis is an
attitude
Quiterian helps companies to be more competitive …
Analytics is an Attitude
Thank You!