Quitline: A whole of Cessation Perspective

Paula Snowden

This is what we know

2006/2013 Census: Number of smokers

2006/2013 Census: Prevalence by ethnicity

2013 Census: Prevalence by DHB

Quit smoking success rates

20.90%

33.40% 37%

Phone only Phone & online

Phone, online & text

Average success rate at 6 months

The more Quitline services used, the better the quit success rates:

This is what is happening

Quitline Clients

Self referrals

Referrrals

Advertising

Branding Events

Media

Word of mouth

5%

Referrals to Quitline 2013

• Referrals by email, fax or text

• All clients are contacted within 3 working days (pregnant clients 2 days)

• Multiple contact attempts are made by phone and letter

• Register client on our 3 month programme

• Support from a local face to face provider is offered in addition to our services

• Feedback provided to referrer

Referrals to Quitline

This is what we need

Policy

• Increased regulation and control of supply

• Reclaim outdoor spaces for non-smokers

• Unbranded packaging

• Smokefree cars

• New nicotine dispensing devices

• More tax increases

Cost of cigarettes 2014

Brand Variant Quantity (stick)

Retail price 2013 Retail price 2014 increase

Gt Red (20) 20 $14.00 $14.50 3.57%

West Red (20) 20 $14.50 $15 3.45%

JPS Full Taste Soft Pack 20 $14.90 $15.50 4.03%

Freedom Red (20) 20 $15.40 $16 3.90%

JPS Blue Plus (20) 20 $15.60 $16 2.56%

Pall Mall Baseline Extra King Green (20)

20 $15.60 $16 2.56%

Pall Mall Blue (20) 20 $16.00 $17.80 11.25%

Holiday Blue (20) 20 $16.20 $18 11.11%

Horizon King Size Red (20) 20 $16.20 $18 11.11%

Winfield Blue (20) 20 $17.20 $18.40 6.98%

Marlboro Gold (20) 20 $17.50 $18 2.86% Benson & Hedges

Classic (20) 20 $17.80 $19 6.74%

Peter Stuyvesant

Classic (20) 20 $17.80 $19 6.74%

Dunhill Distinct (20) 20 $17.90 $19.20 7.26%

Rothmans King Size (20) 20 $18.40 $19.90 8.15%

Shared care

Shared Care

Electronic referrals systems

Help those who have cut down to:

Thank you