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QUT Digital Repository: http://eprints.qut.edu.au/ Mort, Gillian and Drennan, Judy (2002) Mobile digital technology : emerging issues for marketing. Journal of Database Marketing, 10(1). pp. 9-23. © Copyright 2002 Palgrave Macmillan

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Page 1: QUT Digital Repository: //core.ac.uk/download/pdf/10892728.pdfinteractive marketing strategies in the evolving digital environment. Around the world, the online population has increased

QUT Digital Repository: http://eprints.qut.edu.au/

Mort, Gillian and Drennan, Judy (2002) Mobile digital technology : emerging

issues for marketing. Journal of Database Marketing, 10(1). pp. 9-23.

© Copyright 2002 Palgrave Macmillan

Page 2: QUT Digital Repository: //core.ac.uk/download/pdf/10892728.pdfinteractive marketing strategies in the evolving digital environment. Around the world, the online population has increased
Page 3: QUT Digital Repository: //core.ac.uk/download/pdf/10892728.pdfinteractive marketing strategies in the evolving digital environment. Around the world, the online population has increased
Page 4: QUT Digital Repository: //core.ac.uk/download/pdf/10892728.pdfinteractive marketing strategies in the evolving digital environment. Around the world, the online population has increased
Page 5: QUT Digital Repository: //core.ac.uk/download/pdf/10892728.pdfinteractive marketing strategies in the evolving digital environment. Around the world, the online population has increased
Page 6: QUT Digital Repository: //core.ac.uk/download/pdf/10892728.pdfinteractive marketing strategies in the evolving digital environment. Around the world, the online population has increased
Page 7: QUT Digital Repository: //core.ac.uk/download/pdf/10892728.pdfinteractive marketing strategies in the evolving digital environment. Around the world, the online population has increased
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