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QUT Digital Repository: http://eprints.qut.edu.au/ Fullerton, Jami and Kendrick, Alice and Kerr, Gayle F. (2009) Australian student reactions to U.S. tourism advertising : a test of advertising as public diplomacy. In: Proceedings of 2009 American Academy of Advertising Asia-Pacific Conference , 27-30 May 2009, Beijing. © Copyright 2009 [please consult the authors]

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Page 1: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in

QUT Digital Repository: http://eprints.qut.edu.au/

Fullerton, Jami and Kendrick, Alice and Kerr, Gayle F. (2009) Australian student reactions to U.S. tourism advertising : a test of advertising as public diplomacy. In: Proceedings of 2009 American Academy of Advertising Asia-Pacific Conference , 27-30 May 2009, Beijing.

© Copyright 2009 [please consult the authors]

Page 2: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 3: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 4: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 5: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 6: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 7: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 8: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 9: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 10: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 11: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 12: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 13: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 14: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 15: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 16: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 17: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 18: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 19: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 20: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 21: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 22: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in
Page 23: QUT Digital Repository: to U.S. destinations, such as "King Kong" and "Oklahoma!" were shown. Other executions used not-so-famous movies such as "Sweet Home Alabama," and "Maid in

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c Copyright 2009 Palgrave Macmillan Ltd. Notice …to U.S. destinations, such as “King Kong” and “Oklahoma!” were shown. Other executions used not-so-famous movies such as